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HOT ITEMS IN TAIWAN'S FAMILYMART
FamilyMart gains popularity in various products with trends and localization.
FamilyMart gains popularity in various products with trends and localization.
Always provide customers with delicate-designed choices.
Here are two available products with high-popularity.
HOT ITEMS
- Chicken Breast Bento -
With the rise of fitness and sports, Light Meal has been a high-demand choice for consumers.
FamilyMart tied up with the sports dietitian-Yang Chenghua to co-develop the Chicken Breast Bento.
It aims to offer adequate protein and dietary fiber to the fitness group.
FamilyMart keeps up with the trend in Taiwan, and customizes to the needs of customers--
natural ingredients, balanced nutrition, and calorie control.
- Fami!ce Soft Serve -
We can even call soft serve is the most iconic and well-loved item in FamilyMart.Below are three reasons that intertwine its success.
THREE REASONS FOR ITS SUCCESS
- Random Discounts -
Buy One Get One Free is definitely an irresistible temptation to petty bourgeois who love discounts.
The random discounts mostly appear from Friday to Sunday, which appeals to families or day-off crowds to enjoy the sweet benefits.
- Localization-
In April 2024, FamilyMart rolled out a new flavor of soft serve-BLUEBERRY.
Co-creating with local fruits to satisfy customers' curiosity and taste buds.
The brand new flavor refreshes people with Taiwan-grown blueberries and a new flavor from FamilyMart.
Connecting with both local cultivated blueberries from Alishan and creativity, FamilyMart helps local specialties to be seen.
- Influencer outreach-
Co-branding causes a sensation in Taiwan. This time, FamilyMart collaborated with a well-known YouTuber with over 1 million flowers-千千 to launch new flavors.
The advertising from the influencer and FamilyMart mark up customers' curiosity about this product. High exposure also turns up the heat to promote the co-branding soft serve.
Influencer outreach achieves a win-win between the two sides, attracting fans and consumers with a try-it-out attitude to enjoy this refreshing taste.
Edited by Li-Hsuan Lee
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