Event Archive
Women in
Music Business Panel
- Thursday, April 29th, 2021
5:00pm Eastern
The topics of discussion will include; music products, performance, education, marketing, branding, mental health, mentorship, and much more.
Dr. Brianne Borden,
Moderator
Dr. Brianne Borden is a trumpet player and Visiting Assistant Professor of Trumpet at SUNY Potsdam and member of the Potsdam Brass Quintet. As an entrepreneur, Brianne currently acts as co-owner and CEO of a virtual yoga studio, Yoga for All Musicians, catering specifically to the physical and emotional needs of musicians. Brianne has published multiple articles and developed workshops on ways to incorporate wellness into a musician's lifestyle in order to counteract repetitive motion injuries, battle performance anxiety, and maintain a sustainable music career.
Karen Cubides
Panelist
Karen Cubides is the passionate and engaging founder and CEO of the Karen Cubides Agency based in Nashville, Tennessee. As CEO of KCA and as an avid educator, Karen is a frequent lecturer on arts marketing and branding, appearing at the New England Conservatory, the Colburn School, the Curtis Institute of Music, Vanderbilt University, and Boston Conservatory, among other institutions. One of her greatest passions is serving young professionals as they navigate the tumultuous transition from student musician to professional artist. Karen created the Emerging Artists Program within KCA to meet this end. Karen is also the founder and host of The Musician’s Guide to being Healthy, Wealthy, and Wise.
Erica Fagundes
Panelist
Currently, Erica handles Music Partnerships at Community.com, a platform allowing artists instant and direct communication with their fans through text messaging. She is also the founder of The Lady Pact, a community empowering womxn to reach their full potential through education, mentorship, and community engagement. She serves as an advisor to WithOthers, a platform connecting activists to audiences interested in getting involved through intimate music events. In her free time, you can catch her hiking, drinking wine, and teaching piano & voice.
Samantha Lane
Panelist
Samantha is the Director of Sales and Marketing for the S.E. Shires Company (a premiere brass instrument manufacturer) and has been involved with the S.E. Shires Company and Eastman Music Company since 2012. As the Director of Sales and Marketing, Samantha is responsible for actively growing the company’s sales, marketing reach, Artist Relations program, and research and development. Samantha currently lives in Rhode Island with her husband and daughter.
Becky Ludkiewicz
Panelist
Becky Ludkiewicz is a Senior Consultant at Capacity Interactive, Digital Marketing Consulting for the Arts. In her six+ years with CI, she has collaborated with more than 70 non-profit arts organizations spanning numerous genres and budget sizes. She previously worked for the New Jersey Symphony Orchestra and received her BA in Music Management and MBA with a specialization in Arts Administration from the University of Delaware
Lexa Black
Panelist
Currently the Manager of Artistic Planning with The Phoenix Symphony, Lexa manages all phases of the artistic planning activities for TPS, which encompasses over 150 concerts in a given season. From Classics to Pops, Beethoven to Beatles, Lexa is well-versed in all symphonic concert offerings. Additionally, Lexa has held roles with the New Jersey Symphony Orchestra and San Antonio Symphony. Prior to 2014, Lexa interned with the premier performing arts management company, IMG Artists, in the vocal division at their London office.
Jeremy Carney
Guest Speaker • Tuesday, April 27th, 2021-
11:30am EST
Jeremy Carney is the co-owner and co-founder of Brick & Mortar Music, in downtown Potsdam. He has over 20 years of music industry experience, with a devoted focus on the school music programs in the north country. He and his wife Allison, who together opened Brick & Mortar Music in 2015, live in Potsdam where they have dedicated their lives to supporting small business, the arts, and music education.
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Music Business Game Night
• Saturday, April 24th, 2021-
6:00pm EST
Join us as the Muisc Business Program presents our Game Night! We will have crane alumni in attendance as a great way to connect and network. This is for Majors and Minors!
This event will be through zoom.
Click here to join the session
David Coons • Guest Speaker
Friday, April 16th, 2021-
10:20 am EST
David Coons will be joining our class to discuss his career path, passions and Oboe reed making! Having worked at Jones Double Reeds Immediately after having graduated from Crane, David gained valuable experience in the Music products industry. David is now working on his Master's of Music in oboe performance at Northern Illinois University, where he performs in ensembles and teaches private lessons.
David also operates his business, Reeds Doubled, in which he designs and sells double reed themed apparel and accessories.
Through building his brand, David fulfilled a need for a creative outlet, while creating something he had not seen in the double reed industry--an inclusive space for musicians to find quality products with thoughtful design.
Hallie Hugues • Guest Speaker
Friday, April 7th, 2021
Hallie Hugues graduated from SUNY Potsdam in 2014 with a bachelor’s in business administration, minor in music business. Shortly after graduation, she moved to Southern California for an internship with the Customer Engagement Group of Yamaha Corporation of America and was then hired as a Marketing Specialist for the Band and Orchestral Division. In 2019, she was moved to the Brand Administration team and was later promoted to Senior Events Specialist in 2020. Currently, she supports the Brand’s Events team, Social Media team, and the Customer Market Insights team.
This is a private session to Music Entrepreneurship students
Julia Morton• Guest Speaker
Wednesday, April 14th, 2021-
7:30pm EST
Julia has been a fundraiser for the arts for the past decade working at major institutions including Lincoln Center for the Performing Arts, Carnegie Hall, OPERA America, and the Cincinnati Ballet. Today she is a Major Gift Officer at Columbia University where she’s responsible for raising 6- and 7-figure gifts for the Arts and Sciences.
Julia received her MA/MBA in Arts Administration from the University of Cincinnati College-Conservatory of Music, and her BA in Music and English Literature from Florida State University.
Outside of the office, she serves on the Board of Trustees for Spark Movement Collective. When she’s not fundraising, you can find her doing ballet, running, visiting museums, and trying new pasta recipes.
Steve Mucciolo• Guest Speaker
Friday, April 1st, 2021-
10:20 am EST
Steve Mucciolo started at D'Addario Strings as an intern in 2009 while attending the Crane School of Music. Using this experience, and others offered by Crane, he landed a job as Fretted Product Specialist, developing and launching new strings worldwide. In 2018, he was promoted to Global Business Development Manager for the Accessories brand, traveling to over 15 countries and getting in-market experience to better develop and implement strategies to increase market share, new product adoption, and product awareness.
In 2021, he was promoted to Global Insights Manager, using his past experience as a foundation to analyze, optimize, and continually test paid media strategies, grow D'Addario's loyalty program - Players Circle, and "connect the dots" between all of D'Addario's global sales and marketing efforts.
John Wittmann • Guest Speaker
Friday, March 26th, 2021-
10:20 am EST
John Wittmann is Senior Director of Artist Relations and Education for Yamaha Corporation of America. He is responsible for organizing educational programs and support for Yamaha Artists both nationally and internationally. Holding two degrees in music, John was a band director in New York State where he headed two highly successful High School music programs. John has toured extensively and has given hundreds of drum set clinics. He is an active performer, clinician and lecturer and has been published in many magazines. John is a strong music advocate and a frequent presenter at NAMM, PASIC, and other major music conferences.
PMBC Conference
March 13th, 2021 12pm-5pm
Potsdam Music Business Club is hosting a Student Led Spring Conference on March 13th from 12-5pm. This conference hosts a variety of alumni from the industry including places such as Epic Records, a division of Sony, Houston Symphony, and Buffet Crampon. PMBC is an active club on campus that works to promote musicians, entrepreneurship, and fills in general gaps in the curriculum to prepare the students best for the music industry. Brick and Mortar Music is providing a door prize for students who come and stay until the end!
Click the link below for to access the session.
John Angier
Guest Speaker • Thursday, March 11th, 2021-
11:45 am EST
John Angier will be joining our class to discuss career paths in music as a freelancer.
John Angier is a composer/ arranger who writes music for Film and TV. He's been nominated for a Canadian Gemini, an Annie Award and has won an Emmy Award for his score to the childrens show Bubble Guppies. He's works with Academy Award winning Broadway composer Stephen Schwartz as a studio engineer, arranger and producer.
He studied classical piano and Jazz at The Crane School of Music where he discovered a love for composing, and a love for electronic music. He continued this while doing a Masters in Music Technology and film music at NYU.
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Week of Women!
March 1st through March 7th
More information below!
“In celebration of Women's History Month, The Music Business Program will be hosting women speakers every day of the first week of March. These women will be from different areas of the music industry including; performance, arts management, recording, finance, and more!”
Tamika Lawrence
Monday, March 1st at 6:00pm EST
Grammy Award Singer & Actor
Allison Carney
Tuesday, March 2nd at 11:30am EST
Co-Owner, Brick & Mortar Music
Rebecca Scholldorf
Wednesday, March 3rd at 10:20am EST
Marketing and Communications Specialist,
DANSR, Vandoren
Week of Women
March 1 - 7, 2021
Tiffany Soricelli
Thursday, March 4th at 7:00pm EST
Financial Advisor and
Founder, Virtuoso Advising for Artists
Michele Riggi
Friday, March 5th at 10:20am EST
Assoc. Director of A & R, AWAL
Morgan Cluck
Saturday, March 6th at 12:00pm noon EST
Houston Public Media
Marian Gomez Villota:
Sunday, March 7th at 5:00pm EST
Latin Grammy nominated studio/FOH engineer, producer, musician and sound designer.
Leslie Gaston-Bird
Leslie Gaston-Bird is a freelance re-recording mixer and sound editor, and owner of Mix Messiah Productions. She is currently based in Brighton, England and is the author of the book “Women in Audio“.
Closed Class Session
Internship Workshop!
Guest Speaker: Morgan Cluck
Saturday, March 6th at 12:00pm EST
Click here to join the session
Michele Riggi-
Guest Speaker
Friday, March 5th at 10:20am EST
Michele Riggi is the Associate Director of A&R at AWAL, where she’s been an employee since 2014 starting as an intern for what was Kobalt Label Services.
Michele has worked and found artists such as Omar Apollo, FINNEAS, JAWNY, Jim-E Stack, REZZ, JoJo Siwa etc.
She’s from Buffalo, New York originally and had a 4 year stint in New York City before re-locating to Los Angeles in 2017. Michele is a self proclaimed Buffalo Bills fanatic (#billsmafia) and has a cat named Iggy (named after Iggy Pop, not Azalea.)
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Tiffany Soricelli-
Workshop on Finances!
Thursday, March 4th at 7:00pm EST
Tiffany is an alum of The Crane School of Music and is currently CEO/ founder of Virtuoso Advising for Artists!
Click here to join the session
Rebecca Scholldorf-Guest Speaker
Wednesday, March 3rd at 10:20am EST
Rebecca is an alum of The Crane School of Music and is currently the Marketing and Communications Specialist for DANSR, Vandoren.
Click here to join the session
Allison Carney-Guest Speaker
Tuesday, March 2nd at 11:30am EST
Allison is the co-owner and co-founder of Brick & Mortar Music. She has 20 years of experience in the music industry, focusing on sales and generating relationships in retail and commercial environments.
Click here to join the session
Tamika Lawrence
Guest Speaker
Monday, March 1st at 6:00pm EST
As a two time Grammy Award winning singer, Tamika's career has included roles in film and tv shows, hit Broadway productions, and cast albums for Dear Evan Hansen and The Greatest Showman.
Tamika's live shows are a blend of spitting fire vocals and theatrics.
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Ben O'Brien Smith
Guest Speaker • Thursday, February 25, 2021-
11:30 am EST
Ben O'Brien Smith will be joining our class to discuss Social Media Marketing, Diversifying Your Skillset, and Building Your Career While Working a 9-5!
Ben has been working in the music industry for over a decade developing products, working with high-profile artists, consulting on and implementing marketing strategy, and creating both long-format and micro content. Ben spent six years at D’Addario & Co. where he grew the percussion social channels from 30k to over 1M cumulatively while launching best-selling products under the Evans and Promark brands. Today, he runs Cadence Independent Media, a consultancy focused on social marketing strategy and content creation for brands within the music industry and beyond.
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Jarritt Ahmed Sheel
•Guest Speaker•
Monday, February 22, 2021-
10:20 am EST
Jarritt Sheel is an assistant professor of music education at the Berklee College of Music in Boston, MA. He is also a fifth year doctoral candidate at Teachers College, Columbia University in the Music and Music Education Department. As a professional musician, he has toured internationally, worked with hundreds of students in high school band programs throughout the great states of Illinois, Florida and New York.
He has been fortunate to have taught music courses at the Aspen Award winning Valencia College, New York University (NYU), and has taught collegiate level courses, based on Critical Theory, Art History, and Democracy, in the CUNY system. He is a past Ensemble Director for the Youth Workshop Band in the Youth Programs as part of the Education department at Jazz at Lincoln Center in New York City. He has recently accepted a faculty position at the Berklee College of Music in music education.
His research foci center around the hip-hop movement (music, culture, and pedagogies) in music Education and teacher training. He is a co-founder of the music resource website hiphopmusiced.com, and leader of a social media dialogue around #hiphopmusiced. He is proud to be a son, husband, and father, and when he is not working enjoys time with family and friends. Check him out on www.jsheelmusic.com
Samantha Willert
Guest Speaker
Friday, February 19th, 2021 -
10:20 am EST
Samantha Willert will be joining our class to speak about her career path and networking.
Sam is an Account Executive for Yamaha Corporation of America. In this position she Collaborates with Studio 60 key stakeholders (creative, production, digital, and project
management) to create and manage projects, estimates hours, and budget. Samantha is the Project Lead for multiple product divisions integrated marketing campaigns and Key Agency Client Lead, providing support for internal clients and external partners. She also works as the Production and Stage Manager for Yamaha CKO 2019.
Dan Bouza
Guest Speaker •Thursday, February 18th, 2021-
11:30 am EST
Dan Bouza will be joining our class to talk about his post crane experiences and his career admist the pandemic.
Dan Bouza is an Emmy Nominated Audio and Broadcast Engineer with more than 15 years of experience working in both live and studio environments. This wide breadth of experience has given him the opportunity to work with clients like Michelle Obama, NBA Entertainment, iHeartmedia and BuzzFeed.
Tiffany Soricelli
Guest Speaker • Tuesday, February 9th, 2021 11:30 am EST
Tiffany Soricelli will be speaking to students about her path after graduating from Crane. As a licensed financial advisor, Tiffany specializes in helping talented, busy, career-oriented individuals get clarity around their finances and create an action-plan to achieving their goals.
Vision Board Party – Saturday, February 6th 2021
The CIMBE will be hosting a vision boarding party this Saturday! This is a great opportunity to meet some new people, set goals for your self, and use images to express your mental state and vision!
Erica Fagundes – Guest Speaker Friday, February 5th 2021 - 10:20 am EST
Erica Fagundes will be joining our class to discuss her experiences with music partnerships.
Erica has over ten years in marketing, sales, and relationship management for high-profile industry leaders, including Tony Bennet, Lady Gaga, Austin City Limits, Bonnaroo, Wizkid, and others. Her expertise lies in developing and implementing high touch, high visibility campaigns that amplify and enhance a client's message, market presence, customer retention, and revenue.