Why is Email Marketing Important for CPAs
After starting a business, one of the main focuses should be on marketing and advertising. This is because the way your message is delivered to the right audience and how they respond to it plays a huge role in the development of your business. Most clients are attracted to what you are selling if you advertise your product smartly. In addition to engaging with the right audience, it will also help you increase your sales over time. A well designed ad holds the power to build credibility and leave a positive impression on the audience which is what will drive them toward your business.
Advertisement can be done through electronic media. Nowadays, because there is everything and more available on the internet, having a social media platform for advertising is the ideal way to build your business. Email marketing plays a huge role in this. Email marketing is done by sending a commercial message, giving a context of your business and sending it to your current customers. If you use emails for your marketing it will simplify the process of attracting businesses towards your company and soliciting sales.
The three main goals achieved by email marketing are building loyalty with your customer, finding quality leads and expanding your potential client level to a higher percentage. In addition to this you can also effortlessly create brand-awareness through email marketing.
It’s important for a certified public accountant to build a strong relationship with their client through constant communication. With the help of email marketing you can provide important data from your area of expertise that could benefit those who are subscribed to you. The key is to send the emails consistently after a fixed interval to encourage response from the existing or potential businesses. This consistency will give you the edge you require over your competitors, meanwhile establishing a positive relationship with your prospects.
One major reason to opt for email marketing is that it will allow you to acquire better leads that could become your clients. This is because the ones subscribing to your emails are the ones who might have developed interest in your business since they believe you can provide them the services related to accounts and finances they might need. Now that you have found your prospects, all you need to do is build a relationship of trust with them.
Another factor that drives businesses towards email marketing is that its effectiveness can be easily gauged with better metrics. This means you will be able to follow up on how businesses and prospects behave toward your emails, or the kind of response that your emails receive. Consequently you will be better equipped to identify the needs of the prospective clients and make the required changes in your business to address those needs.
Types of Email Marketing
The two ideal types of email marketing suggested to public accountants are transactional emails and direct emails. Transactional emails are basically a response email to convey information regarding the action that triggered it. Direct emails are solely for the purpose of communicating through a promotional message for your brand or business.