Course Code :  531201: Supply Chain Management                         Reference

Course Code :  531203: Marketing Management

                         Marketing Management By Kotler Keller +++

                         Marketing Management by Kotler Keller e14

                         Marketing Management by Kotler Keller e15

Course Code :  531205: Financial Accounting

                         Accounting & Finance for Non Specialists by Peter Atrill e5

                         Accounting & Finance for Non Specialists by Peter Atrill e7

                         Accounting and Finance for Non-Specialists by Peter Atrill

                         Financial Accounting For Dummies by Loughran

Course Code :  531207: Airport and Airlines Commercial Operations & Management

                             Airport Operations  by Ashford N, Coutu P and Beasley J e3 p605

                            No Frills: The truth behind the low-cost revolution in the skies by Simon Calder link1, Link2

About The Book

• The rise of new and dynamic low cost airlines, spearheaded by easyJet, Ryanair, Go and Buzz, is currently Europe's biggest business success story. This title provides analysis of this unexpected aviation business phenomenon and investigates the entrepreneurs who took the risks, including easyJet's Stelios Haji-Ioannou, Ryanair's Michael O'Leary and Go's Barbara Cassani. Millions of people who were previously put off air travel on the grounds of expense are now winging their way around Europe at rock-bottom prices. But where did it all start? Who came up with the idea of ticketless booking via the Internet? How do these airlines make such profits when seats are so cheap? Is this the pattern for all future air travel? And possibly the biggest question of all: are they safe? 

• The rise of new and dynamic low-cost airlines, spearheaded by easyJet, Ryanair, Go, and Buzz, is currently Europe's biggest business success story. This title analyzes of this unexpected aviation business phenomenon and investigates the entrepreneurs who took the risks, including easyJet's Stelios Haji-Ioannou, Ryanair's Michael O'Leary, and Go's Barbara Cassani. Millions of people who were previously put off air travel on the grounds of expense are now winging their way around Europe at rock-bottom prices. Answering questions such as But where did it all start? Who came up 

• The book talk many thing about history of cheap flight. It gave me lots answer why the European pick the idea that the inventors -American. The history bit boring actually, because Calder try to put everything in it.

• I was hoping to get better indepth view about the secret low cost but found rather disappointing. Oh yeas he got Easyjet to talk about Calder's writing but obviously he did not want to give his secret recipe to the rival. It's ok for spare time, but don't expect too much. 

• Link About Book: https://www.amazon.co.uk/No-Frills-behind-low-cost-revolution/dp/0753507706

Course Code :  531208: Airport and Airlines Commercial Operations & Management (Practical)

                             Airport Operations  by Ashford N, Coutu P and Beasley J e3 p605

                            No Frills: The truth behind the low-cost revolution in the skies by Simon Calder link1, Link2

Course Code :  531209: Aircraft Take-off and Landing Management

Course Code :  531210: Aircraft Take-off and Landing Management(Practical)