The Novel Artist Health Equity COVID Campaign

MERGING, ART, MEDICINE, AND CULTURE

by Beto Alvarez

WHY ART?

Based on historical trauma of systemic racism and mistreatment by both the medical system and systems of government, there are well-founded reasons for mistrust in both. The vast disparities of the COVID-19 pandemic have only reinforced this mistrust across the United States and in Sonoma County. This can have a significant effect on the acceptance of communities of color for the COVID-19 vaccine, a key public health intervention. Unfortunately, vaccine communication, outreach, and messaging is not reaching our vulnerable communities in a way that is effective or trusted. Trusted messengers from the vulnerable communities themselves are vital partners in community health outreach campaigns. Local Sonoma County artists are trusted community partners and can create powerful messaging campaigns that can be much more trusted and effective. A key piece to the novel Artist Health Equity COVID campaign is to empower artist from vulnerable communities to be key strategizers and content creators to increase the acceptive of the COVID-19 vaccine.

POSTERS

by Lucero Vargas #1

Ella es una madre, una abuela vestida con su atuendo tradicional, resistente. Protegiéndose mientras hace lo que tiene que hacer. En contacto con la Tierra, llevando la fuerza de sus antepasados para seguir adelante.

She's a mother, a grandmother dressed up in her traditional regalia, resilient. Protecting herself while doing what she has to do. In touch with the Earth, carrying the strength of her ancestors as she moves forward.

by Rima Makaryan #2

This image is meant to represent the effect of the vaccine, not just on the person who receives it, but also the world and the community around it. Being vaccinated will not only protect the individual, but we also help in protecting those around them and make its community a better, brighter, and healthier place.

by Martin Zuniga #3

This image is to help people see something that they might be scared of as something that will actually bring healing. If you face that fear, your community starts to heal, from schools opening to families gathering again. I'm hoping to show people that facing their fear of the vaccine will also help them to address the mental anguish and fears of sickness, of being sick or getting sick, of losing people we love. When we start to admit that we are afraid, we can also heal.

by Martin Zuniga #4

This image celebrates our health care workers- from doctors to nurses to respiratory therapists to janitors - who have labored to heal our earth, who maintain our humanity, and who to keep us safe.

by Genesis Belen Arias Flores #5

We have lived in a constant struggle to get ahead as a society and individuals. After a social outbreak in my country, Chile, we witnessed a union of the people in great magnitude and right in the middle of the movement the pandemic hit us strongly and at that moment those who were fighting in the face of all adversities were no longer students or retirees, but doctors and nurses who were at the frontlines to give new hope to the country and the world.

As a form of gratitude, I created this illustration, which not only represents the situation experienced in my country, but also throughout the world, especially in the Latinx community. Thanks to medicine advancement, vaccine options and sacrifice every day during this time of covid is that a large part of the population is safe.

by Griselda Madrigal Lara #6

This image meant to encourage all BIPOC to receive their vaccination and see themselves represented in people who have received it.

by Griselda Madrigal Lara #7

This image is designed for BIPOC to express love and respect for all communities. It is meant to encourage vaccination by promoting love at the forefront.

by Griselda Madrigal Lara #8

This image is designed with farmworkers in mind. It was created with respect for our essential workers who are keeping our country going. It is also meant to reach people and inform people that their personal information will not be shared with other agencies.

BUTTONS

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STICKERS

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Youth Promotores from Latino Service Providers have created these images in regards to the current pandemic. There is a need and understanding that needs to be addressed in order to combat the current state that we are in. Historically, our people have been underrepresented in health equity, opportunity and safety, yet bear the brunt of the economic crisis as a response to COVID-19. Our efforts are to not only bring awareness surrounding COVID-19, but to also de-stigmatize the notion of being susceptible, receiving and feeling deserving of the vaccine, and normalizing getting tested. These images are representative of each artist and their style and how COVID-19 has affected them.

T- SHIRTS

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This image is designed to reach people where I am from in language that is accessible and clear. It can refer to a mask or to the vaccine, and it is supposed to sound the way your mom or grandma would tell you to do something that you couldn't ignore.

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