A logo is the first thing that customers notice. It leaves a subconscious imprint on customers minds inviting more attention to the brand. A logo tells a lot about your venture. Choosing the right logo is extremely necessary to attract a large target audience. It is literally the foremost thing that describes your brand. Make sure that the logo of your brand tells the story and quality of what your brand has to offer. Now, if you are thinking of creating your own logo and are confused as to which type of logo will suit your brand the best, you are just at the right place. Here it will be discussed the types of logos that you can go for according to what you have in your mind for your brand. It is important to know how you see your brand and what your perspective is. Below are a few types of logos that you can use in your venture.

1. Logotype Logo

Simplicity is sometimes perfection, and that is why it is one of the most popular and powerful forms of logos. In this type of logo, the name of a brand is simply written as a logo. Some examples of this type of logo are Google, Coca-Cola, and Visa. It is important that you choose the font and colour of your logo wisely, as it will reflect the personality of your brand.

• When to use a logotype logo

You should use this logo if you are starting up a new company. This will help promote your brand in a more effective way as people will subconsciously remember the name of your brand. Also, you can use this type of logo if your company has a unique name that might attract more customers.

1. Letter mark Logo

Letter mark logos consist of the initials of a brand's name. This logo is also about simplicity, but one needs to be conscious of the colour and font they are using while creating this logo. Sometimes if one fails to choose the right tones of colour, the letter mark logo might look a little boring to the customers. Some popular examples of letter mark logos are HBO, Louis Vuitton, and Cartoon Network. You can check out amazing fonts and styles at Smashing Logo. This application also constantly launches Smashing Logo deals which make the process all the easier.

• When to use a letter mark logo

This logo is mainly for companies that have long names. It will make it easier for people to remember the name of your brand, and also, the logo will look subtle.

1. Pictorial Logo

A pictorial logo is one that has an icon as a logo or any other graphical symbol. The symbol or icon that you use should be associated or related to your brand and what it has to offer. The icon mostly represents a real-world object. Some of the well-known examples of pictorial logos are Nike, Twitter, and Apple. There are tons of graphics that you can use with the help of Smashing Logo discount codes. You can start your unique journey on this website absolutely free.

• When to use a pictorial logo

A pictorial logo is used when a brand name does not exactly explain and reflect itself. This type of logo works really well when it comes to expanding the business globally. As seen in the example, some of the well-known brands have opted for pictorial logos. However, if you are doubtful about the consistency of your business and have plans to change the model in the near future, this is not the ideal logotype for you.

1. Mascot Logo

A mascot logo is a unique type of logo that comprises any character in the logo. It can be a human or even an animal. It adds a fun element to the design. Top brands all over the world have opted for this kind of logo design. The only brand which consists of an actual human being in their design as a character is KFC. It has the character of Colonel Sanders in its logo. Other than this, there is Pillsbury, M&Ms, and many more. You can get access to the tools using which you can create mascot logos easily on Smashing Logo. They keep coming up with Smashing Logo coupons to help their customer's design better.

• When to use a mascot logo

This type of logo design goes with a brand that has influential figures as their ambassador. As mentioned earlier, this logotype adds a fun element and hence is often used to attract family and kids.

1. An emblem or Badge Logo

Emblem comprises symbols and fonts. It gives the traditional feeling. Most of the emblems have a font inside an icon or symbol. Some popular examples of this type of logo design are Volkswagen, Harley Davidson, and Warner Brothers.

• When to use an emblem logo

As mentioned earlier, this type of logo design gives the traditional feeling. You should go for this logo design if you feel like connecting your brand with its roots. Emblem shouts out a loud legacy. It establishes authority and historical connection to the company. Remember the use, and try to do the same as effectively as possible.

After discussing so much about the different types of logos, we have made a point here as to how important it is to think about the logo which is going to represent your company today, tomorrow, and forever. An application called Smashing Logo gives you access to various tools using which you can design the logo that you love. You don't need to sign up. You can start anytime, absolutely free of cost. There are many areas to explore on their website. It will give you an idea to create your own brand logo. You can make logos for websites, business cards, T-shirts, etc. Smashing Logo deals are a plus point as this company works diligently to provide customer support and satisfaction.