The18 - Fueling Champions
The18 - Fueling Champions
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During my time at The18, we worked on the "Fueling Champions" campaign for the National Peanut Board. Working closely with the US Women's National Soccer Team chef, Chef Teren Green, we were tasked with highlighting the nutritional benefits of peanuts in an athlete's diet. We produced a long-form video, engaging recipe videos, and written content to showcase delicious peanut-based snacks and meals, amplifying the campaign's message across multiple platforms.
During my time at The18, we worked on the "Fueling Champions" campaign for the National Peanut Board. Working closely with the US Women's National Soccer Team chef, Chef Teren Green, we were tasked with highlighting the nutritional benefits of peanuts in an athlete's diet. We produced a long-form video, engaging recipe videos, and written content to showcase delicious peanut-based snacks and meals, amplifying the campaign's message across multiple platforms.
Greenhouse Scholars - 2023 End of Year Campaign
Greenhouse Scholars - 2023 End of Year Campaign
During the 2023 End of Year Giving campaign, I collaborated with a fundraising team member and branding partners to develop and implement a targeted marketing strategy. Despite being advised that year-end is highly competitive for donations, our creative approach and focused messaging led to a 150% year-over-year increase in donations, raising over $120,000.
During the 2023 End of Year Giving campaign, I collaborated with a fundraising team member and branding partners to develop and implement a targeted marketing strategy. Despite being advised that year-end is highly competitive for donations, our creative approach and focused messaging led to a 150% year-over-year increase in donations, raising over $120,000.
The18 - Official Sponsor of Teamwork
The18 - Official Sponsor of Teamwork
During the 2022 marketing campaign for the National Peanut Board, we positioned peanuts as the "Official Sponsor of Teamwork" by executing several high-impact projects. These included a behind-the-scenes documentary on U.S. soccer star Weston McKennie, highlighting the role of teamwork in his rise to the top, as well as content featuring Landon Donovan and Jordan Morris, exploring how past and present generations of U.S. soccer embody the spirit of collaboration. Additionally, we hosted a Youth Teamwork Challenge event, where young players from Colorado Rapids youth clubs competed in teamwork-focused events while learning about the nutritional benefits of peanuts.
During the 2022 marketing campaign for the National Peanut Board, we positioned peanuts as the "Official Sponsor of Teamwork" by executing several high-impact projects. These included a behind-the-scenes documentary on U.S. soccer star Weston McKennie, highlighting the role of teamwork in his rise to the top, as well as content featuring Landon Donovan and Jordan Morris, exploring how past and present generations of U.S. soccer embody the spirit of collaboration. Additionally, we hosted a Youth Teamwork Challenge event, where young players from Colorado Rapids youth clubs competed in teamwork-focused events while learning about the nutritional benefits of peanuts.
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