Non-woven Wipes Market was valued at USD 18.5 Billion in 2022 and is projected to reach USD 28.7 Billion by 2030, growing at a CAGR of 6.9% from 2024 to 2030.
The non-woven wipes market has seen significant growth in recent years due to its widespread application across various industries. These wipes are typically produced from fibers bonded together through mechanical, thermal, or chemical methods, offering a durable, efficient, and absorbent product suitable for personal hygiene, industrial cleaning, and healthcare uses. Non-woven wipes, due to their versatility and cost-effectiveness, are often preferred over traditional woven fabrics. This market has diversified into a range of specific applications, each catering to unique consumer needs and preferences. Among the key applications in the non-woven wipes market are baby wipes, feminine hygiene wipes, and related products, each segment showing different growth patterns and market dynamics.
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Baby wipes are one of the largest and most established subsegments in the non-woven wipes market. These wipes are designed for cleaning and maintaining hygiene for infants and young children. Made with soft, gentle, and hypoallergenic materials, baby wipes are widely used for daily activities such as diaper changes, cleaning hands and faces, and even after meals. The growth in this segment is driven by an increasing global birth rate, rising awareness about infant hygiene, and the growing preference for convenience among parents. Additionally, manufacturers are focusing on product innovation by developing wipes with natural, organic ingredients, making them safer for sensitive baby skin. The availability of wipes with moisturizing, fragrance-free, or antimicrobial properties is also contributing to the expansion of this market.The demand for baby wipes has seen a significant uptick due to the rising awareness about skin health, especially in regions with growing middle-class populations and improving economic conditions. Furthermore, the rise of e-commerce has facilitated the accessibility of various brands of baby wipes, which further fuels their market penetration. Additionally, baby wipes are increasingly marketed as multi-purpose wipes, which can also be used for cleaning and maintaining the hygiene of baby accessories, such as toys and bottles. This diversification helps increase the appeal of baby wipes to a broader consumer base.
Feminine hygiene wipes are specially designed for maintaining personal hygiene and freshness for women, particularly during menstruation or after activities such as exercise. These wipes are formulated to be gentle on the skin, often containing mild fragrances or soothing ingredients like aloe vera or chamomile to ensure comfort and cleanliness. The increasing emphasis on female personal hygiene, coupled with a growing preference for convenience, has boosted the demand for feminine hygiene wipes globally. These wipes cater to the on-the-go lifestyle of modern women, offering quick and hygienic solutions for daily use, especially during menstruation or other situations where access to water and soap may not be readily available.The market for feminine hygiene wipes has experienced growth due to factors such as increased awareness about women's health, changing attitudes toward hygiene products, and the growing availability of wipes with natural, non-irritating ingredients. Furthermore, the rising trend of eco-consciousness has driven demand for biodegradable and environmentally friendly feminine hygiene wipes. As consumers become more aware of the environmental impact of single-use products, manufacturers are adapting by offering sustainable alternatives, thus opening up new market opportunities within the segment.
The "related products" subsegment within the non-woven wipes market encompasses a wide range of wipes that serve various hygiene and cleaning purposes but do not necessarily fall under the specific categories of baby or feminine hygiene wipes. This segment includes wipes for cleaning, disinfecting, and maintaining hygiene in a variety of settings, such as household cleaning wipes, facial wipes, and wipes for industrial and medical purposes. Related products also include wipes used in the automotive industry for cleaning surfaces, as well as wipes for pet care, offering convenience and efficiency in maintaining cleanliness. The continued demand for multi-purpose wipes, which can serve both personal and home cleaning needs, is significantly contributing to the expansion of this subsegment.In addition, the growing demand for disinfecting and sanitizing wipes, especially in the wake of the global health crisis caused by the COVID-19 pandemic, has led to an accelerated market expansion. Manufacturers are increasingly focusing on producing wipes that cater to specific cleaning and sanitizing needs, such as anti-bacterial wipes and wipes designed for use on sensitive surfaces like electronics. The versatility of these wipes, combined with the increasing demand for products that enhance convenience, sustainability, and efficiency, drives the continued growth of this segment.
The non-woven wipes market is experiencing several significant trends that are shaping its future. One of the key trends is the increasing demand for eco-friendly and sustainable wipes. As consumers become more environmentally conscious, there is a shift toward wipes made from biodegradable and natural fibers. This trend is driven by heightened awareness about the environmental impact of single-use plastic products, and manufacturers are responding by incorporating recyclable and biodegradable materials into their product offerings. In addition to sustainability, there is a growing trend of product innovation in terms of adding natural ingredients such as aloe vera, vitamin E, and essential oils to wipes, which cater to consumers' desire for products that are both effective and gentle on the skin.Another major trend is the rising demand for multi-purpose and convenience-driven wipes. Consumers are increasingly seeking products that serve multiple functions, such as disinfecting, cleaning, and personal hygiene all in one. Wipes that can be used for a variety of applications, ranging from skincare to household cleaning, are becoming more popular. Moreover, the advent of e-commerce has enabled consumers to access a wider range of products, making it easier to compare options and purchase wipes that suit their specific needs. These trends are expected to continue driving innovation and market growth in the coming years.
With the increasing demand for non-woven wipes, there are numerous opportunities for manufacturers to tap into new markets and expand their product offerings. One of the most significant opportunities is in the developing economies where increasing disposable incomes and changing lifestyles are driving higher demand for personal hygiene products, including wipes. Additionally, the growing trend of e-commerce presents an opportunity for brands to reach a broader audience, especially in regions where traditional retail infrastructure may be underdeveloped. Companies that can create strong online presences and offer tailored product recommendations based on consumer preferences stand to benefit significantly from this trend.Furthermore, there is considerable potential for growth in the healthcare and industrial sectors, as non-woven wipes are increasingly used for medical and cleaning purposes. For instance, hospitals and healthcare providers are adopting wipes for disinfecting surfaces, sanitizing equipment, and maintaining hygiene standards. Similarly, the growing emphasis on cleanliness in public spaces, including transportation hubs, schools, and offices, creates demand for high-quality wipes designed to meet these needs. Manufacturers can also explore opportunities in creating specialized wipes for niche markets, such as wipes designed for specific skin types, or wipes with added functionality like anti-bacterial properties.
1. What are non-woven wipes used for?
Non-woven wipes are primarily used for personal hygiene, cleaning, disinfecting, and maintaining cleanliness across various industries.
2. Are non-woven wipes biodegradable?
Yes, many non-woven wipes are now made from biodegradable materials, especially those marketed as eco-friendly alternatives.
3. How are non-woven wipes different from traditional wipes?
Non-woven wipes are made from synthetic fibers that are bonded together, unlike traditional wipes made from woven fabrics. This makes them stronger and more absorbent.
4. What are the benefits of using baby wipes?
Baby wipes are gentle on sensitive skin, hypoallergenic, and convenient for cleaning babies during diaper changes and daily care routines.
5. Are feminine hygiene wipes safe for daily use?
Yes, feminine hygiene wipes are designed to be safe for daily use, provided they are formulated with gentle ingredients and without harsh chemicals.
6. Can non-woven wipes be used for cleaning surfaces?
Yes, non-woven wipes are commonly used for cleaning a variety of surfaces, including household, industrial, and medical settings.
7. Are non-woven wipes available in biodegradable packaging?
Many brands offer non-woven wipes with biodegradable packaging to cater to environmentally conscious consumers.
8. What are the most common ingredients in baby wipes?
Baby wipes typically contain water, aloe vera, glycerin, and mild preservatives to ensure they are safe for use on babies' sensitive skin.
9. How have trends in hygiene affected the wipes market?
Increased awareness about hygiene, especially during the COVID-19 pandemic, has significantly boosted demand for disinfecting and sanitizing wipes.
10. What is the future outlook for the non-woven wipes market?
The non-woven wipes market is expected to continue growing due to rising consumer demand for convenience, eco-friendly options, and product innovation.
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Ahlstrom
Asahi Kasei
Avgol
Mitsui Chemicals
DuPont
Fibertex
First Quality
Fitesa
Foss Manufacturing
Freudenberg
Georgia-Pacific
Glatfelter (PH)
Guangdong Jofo Group
Hollingsworth & Vose
Hubei Huanfu Plastic Products
Japan Vilene
Johns Manville
Kingsafe Group
Low & Bonar
Lydall
Milliken & Company
Owens Corning
Paramount Tech Fab
PEGAS
Petropar
By the year 2030, the scale for growth in the market research industry is reported to be above 120 billion which further indicates its projected compound annual growth rate (CAGR), of more than 5.8% from 2023 to 2030. There have also been disruptions in the industry due to advancements in machine learning, artificial intelligence and data analytics There is predictive analysis and real time information about consumers which such technologies provide to the companies enabling them to make better and precise decisions. The Asia-Pacific region is expected to be a key driver of growth, accounting for more than 35% of total revenue growth. In addition, new innovative techniques such as mobile surveys, social listening, and online panels, which emphasize speed, precision, and customization, are also transforming this particular sector.
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Growing demand for below applications around the world has had a direct impact on the growth of the Global Non-woven Wipes Market
Baby wipes
Feminine hygiene wipe
Related product
Based on Types the Market is categorized into Below types that held the largest Non-woven Wipes market share In 2023.
Dry-laid
Spunmelt
Wet-laid
Others
Global (United States, Global and Mexico)
Europe (Germany, UK, France, Italy, Russia, Turkey, etc.)
Asia-Pacific (China, Japan, Korea, India, Australia, Indonesia, Thailand, Philippines, Malaysia and Vietnam)
South America (Brazil, Argentina, Columbia, etc.)
Middle East and Africa (Saudi Arabia, UAE, Egypt, Nigeria and South Africa)
1. Introduction of the Global Non-woven Wipes Market
Overview of the Market
Scope of Report
Assumptions
2. Executive Summary
3. Research Methodology of Verified Market Reports
Data Mining
Validation
Primary Interviews
List of Data Sources
4. Global Non-woven Wipes Market Outlook
Overview
Market Dynamics
Drivers
Restraints
Opportunities
Porters Five Force Model
Value Chain Analysis
5. Global Non-woven Wipes Market, By Type
6. Global Non-woven Wipes Market, By Application
7. Global Non-woven Wipes Market, By Geography
Global
Europe
Asia Pacific
Rest of the World
8. Global Non-woven Wipes Market Competitive Landscape
Overview
Company Market Ranking
Key Development Strategies
9. Company Profiles
10. Appendix
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