This two-hour lecture blends foundational hair-growth science with modern tools for forecasting client outcomes and mapping treatment progression. 

Stephanie introduces the Forecasting and Staircase Models to help practitioners set realistic expectations, communicate timelines clearly, and optimize clearance success. 

Case studies bring the concepts to life, showing how cycle awareness directly impacts session planning and modality choice. Participants gain a streamlined, evidence-informed approach to elevating both technique and patient experience.

By the end of this course, attendees will be able to:

• Interpret and apply hair growth cycle data with precision

• Utilize forecasting tools to predict treatment milestones

• Implement the Staircase Model to structure communication and care plans

• Set realistic, transparent expectations for clients

• Improve outcomes through cycle-aware scheduling and modality adjustments

This training enhances both technical skill and patient education, ensuring practitioners deliver safe, informed, and optimized hair removal treatments.

Maria Galvan is an Educator for Silouet-tone specializing in Electrolysis. 

With over 25 years of experience, Maria has trained electrologists from across Canada, the United States and throughout the Caribbean. 

Maria is a trained professional concentrating in permanent hair removal and developing Electrolysis and Electrocoagulation curriculums, classes, and presentations throughout Canada. 

This presentation explores the importance of accurate, consistent documentation in an electrolysis setting. 

This session explains the purpose of charting, breaks down the components of SOAP (Subjective, Objective, Assessment, and Plan), and highlights how proper records support client care, continuity, and professionalism. 

Attendees will also compare online versus paper charting systems, with practical considerations for efficiency, security, and day-to-day use. 

Whether you’re new to structured documentation or refining your current system, this presentation offers clear guidance for confident, effective record-keeping.   

This presentation offers electrologists practical guidance for providing respectful, informed, and inclusive care to Trans, Two-Spirit, and non-binary clients. 

This session addresses common questions many practitioners hesitate to ask, creating a supportive environment for learning and improving client interactions. 

Attendees will gain a deeper understanding of terminology, lived experiences, and best practices for communication and service delivery. 

Whether you’re new to gender-diverse care or looking to strengthen your approach, this presentation provides clear, compassionate strategies for building trust and supporting every client with confidence. 

In this technique-refinement class, electrologists will learn how proper positioning and ergonomic principles directly improve insertion accuracy and practitioner longevity. 

Stephanie will walk through equipment choices, table setups, and best practices for commonly treated areas to support stability and confidence. 

The session blends foundational concepts with real-world application to strengthen fine-motor control and treatment consistency. Ideal for practitioners ready to elevate their clinical skillset.

By the end of the session, practitioners will have a clear framework they can immediately apply to refine their insertions, improve treatment efficiency, maximize comfort for both client and electrologist, and elevate the overall quality of their work.

Thomas Cheung is a public health inspector with Alberta Health Services in Edmonton,Alberta. He spent the first few years of his career working in a variety of inspection programs, such as personal services, housing and food safety. Since 2014, he has been the Personal Services Specialist for Edmonton Zone. 

Thomas is also the current chair of the Alberta Health Services provincial personal services committee, working with health inspectors from across the province, to develop standards of practice, resources and materials to guide the inspection program in the province. 

As a member of the national personal services informal working group, Thomas meets with other public health professionals across the country to discuss emerging issues, share policy development and other related topics.

Thomas has been a member of the Canadian Institute of Public Health Inspectors since 2010, and have held volunteer positions including, including Edmonton Zone Councilor, and Alberta Branch President.

Kathleen Denman is a Digital Marketing Strategist at KEEN Creative with nearly a decade of experience helping businesses grow through clear, results-driven marketing strategies. She has worked across hundreds of client accounts, giving her a broad perspective on what drives performance across different industries and business models. Kathleen uses AI as part of her day-to-day work to improve efficiency, streamline content creation, and support smarter decision-making. Rather than relying on it blindly, she focuses on applying it strategically, combining data, critical thinking, and experience to help businesses stand out and achieve meaningful results. 

AI is transforming how businesses approach marketing, but many are using it inefficiently or without clear direction. This session will explore how to use AI as a practical tool to streamline content creation, improve efficiency, and support stronger marketing decisions. Attendees will learn how to move beyond generic outputs and instead use AI to enhance their thinking, refine their messaging, and create more intentional, results-driven marketing.

Key Takeaways / Learning Objectives

• Understand how to use AI to clarify your messaging and strengthen your brand positioning

• Learn how to create efficient, repeatable content systems instead of starting from scratch every time

• Discover how to repurpose content across platforms to maximize reach and save time

• Identify how to use AI insights to make smarter, data-driven marketing decisions

• Recognize where AI should not be used and how to maintain authenticity in your marketing

Jason Li is a Digital Marketing Specialist at KEEN Creative with around five years of experience helping businesses grow through strategic, data-driven marketing. He has worked across a wide range of industries, developing and optimizing social campaigns that effectively reach and engage target audiences. Jason specializes in content strategy, performance analysis, and continuous optimization to improve results over time. With a strong understanding of digital trends and user behaviour, he focuses on creating marketing that is both intentional and impactful. 

Many electrolysis professionals know they should be using social media, but struggle with what to post, where to focus, and how to measure success. This session will provide a practical framework for using social media more strategically to build trust, attract the right audience, and drive bookings. Attendees will learn how to move away from random posting and instead create intentional, results-driven content supported by simple performance insights and tools.

Key Takeaways / Learning Objectives

• Understand how to identify and target the right audience across social platforms

• Learn what types of content build trust and drive engagement

• Differentiate between organic, boosted, and paid social strategies

• Gain clarity on which metrics matter and how to evaluate performance

Ivanka is a registered pharmacist with a Doctor of Pharmacy degree from the University of Alberta. Her practice focuses on women’s health, including PCOS and menopause care. She is a staff pharmacist at Strathcona Prescription Centre, where she provides personalized care and works closely with other healthcare practitioners to optimize patient outcomes. In her practice, Ivanka frequently supports transgender patients undergoing electrolysis, advising on the safe and effective use of topical anesthetics. With a strong foundation in pharmacology and patient education, she brings a practical, safety-focused perspective to topical anesthetic use.

This presentation will explore topical anesthetic use in electrolysis through a pharmacology and patient-safety lens. It covers commonly used agents, safe dosing, absorption risks, contraindications, and documentation considerations, providing electrologists with practical strategies to enhance client comfort while maintaining safe practice standards. 

Learning Objectives:

1. Describe the pharmacology of commonly used topical anesthetics in electrolysis, including expected onset, duration of action, and differences in efficacy across treatment areas.

2. Apply maximum safe dosing principles and identify factors that increase systemic absorption and risk, particularly when treating highly vascular or occluded areas, such as the face and genital region.

3. Recognize risk factors, early warning signs, contraindications, and why awareness of rare but serious complications is critical, even when using only topical products.

4. Understand the role of documentation in your practice.