COOKIE POLICY
Better Than B4 Ltd
Sport Ecosystem
COOKIE POLICY
Better Than B4 Ltd
Sport Ecosystem
COOKIE POLICY
Better Than B4 Sport Ecosystem
Last updated: 8 June 2026
This Cookie Policy explains how Better Than B4 Ltd (“BTB4”, “we”, “us”, “our”) uses cookies and similar technologies on its sport-related websites, homepages and landing pages.
This Cookie Policy applies to the sport ecosystem operated, promoted or coordinated by BTB4, including, where applicable, projects such as PlayersLab International, SportLab International, IPDE Pro Camp, House of Football, individual football training programmes, camps, advisory services and related sport development activities.
This Cookie Policy should be read together with our Privacy Policy.
1. Who we are
The website operator and data controller is:
Better Than B4 Ltd
Company No.: 14476533
VAT No.: 428 9519 56
Registered Office:
4 Three Spires House, Station Road,
Lichfield, WS13 6HX, England
Privacy contact: E. Riccardo Giglioli
eMail: i.licciardi@betterthanb4ltd.com
2. What are cookies?
Cookies are small text files placed on your device when you visit a website. They help websites work properly, remember your preferences, understand how visitors use the website and, where enabled, support marketing or advertising activities.
Similar technologies may include pixels, tags, local storage, tracking scripts and analytics tools.
3. Why we use cookies
We may use cookies and similar technologies for the following purposes:
to make the website work correctly;
to keep the website secure;
to remember your cookie preferences;
to understand how visitors use our website;
to improve website performance and user experience;
to measure the effectiveness of our communication campaigns;
to support marketing or remarketing activities, only where permitted and consent has been given;
to manage contact forms, landing pages and online application forms.
4. Types of cookies we use
4.1 Strictly necessary cookies
These cookies are required for the website to function properly. They may be used for security, page navigation, form submission, cookie preference management or access to protected areas.
These cookies do not require consent because the website cannot operate properly without them.
Examples may include:
cookie consent preference cookies;
security cookies;
session cookies;
form protection cookies;
technical functionality cookies.
4.2 Analytics cookies
Analytics cookies help us understand how visitors use our website, which pages are visited, how users interact with our content and how we can improve the website experience.
These cookies are only used where legally permitted and, where required, after you have given your consent.
Examples may include:
Google Analytics;
Meta Pixel analytics;
website performance tools;
anonymised or aggregated traffic analysis tools.
4.3 Marketing and advertising cookies
Marketing cookies may be used to understand the effectiveness of our campaigns or to show relevant content on third-party platforms.
These cookies may track browsing behaviour across websites or platforms. They are only used where you have given your consent.
Examples may include:
Meta Pixel;
Google Ads tags;
remarketing tools;
social media tracking pixels;
campaign measurement tools.
4.4 Functional cookies
Functional cookies allow the website to remember choices you make, such as language preferences, region, saved form information or display settings.
These cookies improve the user experience but are not always essential. Where required, they will only be used with your consent.
5. Cookies used on our website
The exact cookies used may depend on the specific website, landing page, campaign, form provider, analytics provider or marketing tool active at the time of your visit.
A detailed cookie list may be displayed in our cookie banner or cookie preference centre.
Where applicable, the cookie list may include:
Cookie category Purpose Consent required
Strictly necessary Website operation, security, form submission and cookie preferences No
Analytics Website statistics and performance improvement Yes, where required
Marketing Campaign measurement, remarketing and advertising Yes
Functional Language, region or user preference settings Yes, where required
6. Third-party cookies
Some cookies may be set by third-party services integrated into our websites. These may include analytics providers, advertising platforms, video platforms, form providers, booking systems, payment providers, CRM tools or social media platforms.
Third-party providers may process data according to their own privacy and cookie policies. We recommend reviewing their policies before interacting with third-party content or platforms.
Third-party services may include:
Google services;
Meta / Facebook / Instagram services;
LinkedIn services;
YouTube or video hosting services;
form and CRM platforms;
booking or payment platforms;
analytics or marketing providers.
The exact list depends on the tools active on the relevant website or landing page.
7. Cookie consent
When you visit our website, you may be asked to accept, reject or manage non-essential cookies through a cookie banner or preference centre.
You can normally:
accept all cookies;
reject non-essential cookies;
choose specific categories of cookies;
change your preferences later.
Strictly necessary cookies cannot be disabled through our cookie banner because they are required for the website to function.
8. Managing cookies through your browser
You can also manage or block cookies through your browser settings. Most browsers allow you to:
view which cookies are stored;
delete cookies;
block cookies from specific websites;
block third-party cookies;
block all cookies.
Please note that blocking some cookies may affect the functionality of the website.
9. Children and young users
Some of our sport services are intended for young athletes and minors. For this reason, we apply particular care to cookies and tracking technologies.
We do not intentionally use marketing cookies to profile children without appropriate consent or legal basis.
Where a website, landing page or online form is intended for minors, we may require parental or guardian involvement before collecting personal data or enabling certain interactions.
10. Changes to this Cookie Policy
We may update this Cookie Policy from time to time to reflect changes in our websites, technologies, providers, legal requirements or cookie settings.
The most recent version will be made available on our websites.
11. Contact
For any question about this Cookie Policy or how we use cookies, please contact:
Better Than B4 Ltd
4 Three Spires House, Station Road,
Lichfield, WS13 6HX, England
Email: director@betterthanb4ltd.com