Content Marketing

Content Marketing Philosophy

Effective content marketing is rooted in data-driven research and enhanced by AI. In a world saturated with content, standing out requires personalized, relevant, and impactful messaging. Social listening provides real-time insights into audience interests, allowing us to craft content that truly resonates.

To maximize reach, I leverage a strategic mix of owned, earned, and paid channels, along with repetition, repurposing, and link-building. AI-powered optimization ensures our content is search-friendly and easily discoverable, keeping our audience engaged and returning for more.

Content Marketing Portfolio

Case Study: #1

Repair Tech Careers Marketing Campaign

Goal: Strengthen brand loyalty by positioning Marcone Commercial Kitchen as a dedicated industry partner.

Infographic
Podcast
Social media content
Landing page

Case Study: #2

Brand Marketing Strategy Development

Goal: Establish a strong brand voice, enhance brand awareness and engagement, optimize marketing channels for digital acquisition, and position the company as an industry leader.

Smart campaign development
Social media calendar
Social media content creation
Email marketing
Paid advertisements
Podcast series
Community marketing

Case Study: #3

Brand & Growth Marketing

Goal: To establish a strong and recognizable brand identity by leveraging the well-known personality of the owners. The goal was to refine foundational key messaging that directly addressed the target audience’s pain points, needs, and desires. Through a combination of strategic content marketing and growth marketing efforts we increase brand awareness and ultimately, increased customer acquisitions and revenue growth.

Web design
Social media calendar
Original content creation:
- Product videos
- 3D product renderings
- Case studies
- Blog articles
- Promotional swag

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