Brand & Growth Marketing

Content Marketing Philosophy

Effective content marketing is rooted in data-driven research and enhanced by AI. In a world saturated with content, standing out requires personalized, relevant, and impactful messaging. Social listening provides real-time insights into audience interests, allowing us to craft content that truly resonates.

To maximize reach, I leverage a strategic mix of owned, earned, and paid channels, along with repetition, repurposing, and link-building. AI-powered optimization ensures our content is search-friendly and easily discoverable, keeping our audience engaged and returning for more.

Content Marketing Case Studies

Repair Tech Careers Marketing Campaign

Goal: Strengthen brand loyalty by positioning Marcone Commercial Kitchen as a dedicated industry partner.

Infographic
Podcast
Social media content
Landing page

My Contribution:

Infographic concept and design
Podcast episode conception and production
Social media content development
Landing page information architecture
Automated email marketing

Tech Stack: WordPress, Mailchimp, Wrike, Canva Magic, ChatGPT.

Brand Marketing Strategy Development

Goal: Establish a strong brand voice, enhance brand awareness and engagement, optimize marketing channels for digital acquisition, and position the company as an industry leader.

Smart campaign development
Social media calendar
Social media content creation
Email marketing
Paid advertisements
Podcast series
Community marketing

My Contribution:

Brand voice and messaging development
S.M.A.R.T. campaign development
Social media calendar
Social media content creation
Automated email marketing
Paid advertisement development
Podcast series concept and development
Community marketing concept and development

Tech Stack: Google Ads, GA4, LinkedIn Ads, Facebook Ads, HotJar, Jasper, Mailchimp, Wrike, WordPress, Canva Magic, Chat GPT.

Brand & Growth Marketing

Goal: To establish a strong and recognizable brand identity by leveraging the well-known personality of the owners. The goal was to refine foundational key messaging that directly addressed the target audience’s pain points, needs, and desires. Through a combination of strategic content marketing and growth marketing efforts we increase brand awareness and ultimately, increased customer acquisitions and revenue growth.

Web design
Social media calendar
Original content creation:
- Product videos
- 3D product renderings
- Case studies
- Blog articles
- Promotional swag

My Contribution:

Clarified brand voice and messaging
Web design
Social media calendar
Original content concept and art direction:
- Product videos
- 3D product renderings
- Case studies
- Blog articles
- Promotional swag

Tech Stack: WordPress, Google Ads, LinkedIn Ads, Facebook Ads, GA4, ActiveCampaign, HubSpot, Trello, Adobe Suite, SEMrush, Google Cloud.

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