United States Butter and Margarine Market was valued at USD 33.4 Billion in 2022 and is projected to reach USD 46.2 Billion by 2030, growing at a CAGR of 4.5% from 2024 to 2030.
The US butter and margarine market has witnessed a significant transformation in recent years, driven by changing consumer preferences, health trends, and industrial demands. The market's dynamic nature is influenced by the need for healthier alternatives, better taste profiles, and cost-effective solutions across various industries. In this article, we delve into the types of butter and margarine available in the US market, and the specific requirements from industries that shape these products.
The butter and margarine market in the US is divided into several key segments, each catering to different consumer needs. Traditional butter remains a staple in many households, with its rich, creamy texture preferred for baking and cooking. However, as health concerns grow over saturated fats, margarine has become a popular alternative. Margarine, often made from vegetable oils, offers a lower-fat option and has been marketed as a healthier substitute for butter. This shift in consumer preferences is fueled by the rising demand for plant-based and low-cholesterol products.
Butter Types: These include salted, unsalted, and clarified butter, with variations such as European-style butters gaining traction due to their higher fat content and smoother texture.
Margarine Types: Margarine comes in various forms, such as soft, hard, and liquid margarine, catering to specific uses in cooking, baking, or as a spread.
Industries require specific formulations of butter and margarine to meet their production standards. The food service industry, for instance, demands bulk quantities of margarine for baking and cooking. The dairy industry continues to use butter in high-end culinary establishments where flavor and authenticity are paramount. Moreover, the rising trend of vegan and plant-based products has resulted in a surge in demand for margarine made with non-dairy oils and natural ingredients.
Additionally, industrial manufacturers rely on specialized margarine and butter blends for their long shelf life, consistency, and performance in high-heat environments. Such products are essential in mass production, ranging from packaged snacks to pre-made pastries, where quality and efficiency are paramount.
As consumer preferences continue to evolve, the US butter and margarine market remains highly competitive, offering diverse options for both residential and industrial use. The growing demand for healthier options, along with innovations in fat reduction and ingredient substitution, is expected to drive future growth in this sector.
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Unilever
Bunge
NMGK Group
ConAgra
Zydus Cadila
Wilmar-International
Fuji Oil
BRF
Yildiz Holding
Grupo Lala
NamChow
Sunnyfoods
Cargill
COFCO
Uni-President
Mengniu Group
Yili Group
Brightdairy
Dairy Crest
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By the year 2030, the scale for growth in the market research industry is reported to be above 120 billion which further indicates its projected compound annual growth rate (CAGR), of more than 5.8% from 2023 to 2030. There have also been disruptions in the industry due to advancements in machine learning, artificial intelligence and data analytics There is predictive analysis and real time information about consumers which such technologies provide to the companies enabling them to make better and precise decisions. The Asia-Pacific region is expected to be a key driver of growth, accounting for more than 35% of total revenue growth. In addition, new innovative techniques such as mobile surveys, social listening, and online panels, which emphasize speed, precision, and customization, are also transforming this particular sector.
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Growing demand for below applications around the world has had a direct impact on the growth of the US Butter and Margarine Market
Butter
Margarine
Animal-based
Plant-based
Residential Use
Commercial Use
Solid
Liquid
Plastic Containers
Glass Containers
Metal Containers
US (United States, US and Mexico)
Europe (Germany, UK, France, Italy, Russia, Turkey, etc.)
Asia-Pacific (China, Japan, Korea, India, Australia, Indonesia, Thailand, Philippines, Malaysia and Vietnam)
South America (Brazil, Argentina, Columbia, etc.)
Middle East and Africa (Saudi Arabia, UAE, Egypt, Nigeria and South Africa)
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1. Introduction of the US Butter and Margarine Market
Overview of the Market
Scope of Report
Assumptions
2. Executive Summary
3. Research Methodology of Verified Market Reports
Data Mining
Validation
Primary Interviews
List of Data Sources
4. US Butter and Margarine Market Outlook
Overview
Market Dynamics
Drivers
Restraints
Opportunities
Porters Five Force Model
Value Chain Analysis
5. US Butter and Margarine Market, By Type
6. US Butter and Margarine Market, By Application
7. US Butter and Margarine Market, By Geography
US
Europe
Asia Pacific
Rest of the World
8. US Butter and Margarine Market Competitive Landscape
Overview
Company Market Ranking
Key Development Strategies
9. Company Profiles
10. Appendix
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