NFT Marketing
People won’t buy your NFT unless you market it extensively. Here are some proven and effective marketing strategies I will use to promote your NFT project:
Discord Server Setup and Moderation
Brand Awareness
Community Building
Social Media Promotions
Whitelists
Influencer Marketing
Quora
Guest Posting
SEO
Discord Server Setup and Moderation
Discord is an extremely useful tool in organizing a NFT project. It allows you to have your community in one place to make announcements, release Roadmaps, provide updates, and have direct conversations with your members.
Community is such an important aspect of NFTs right now, it would be very difficult for a project to have longevity that doesn't have the community building capabilities of Discord available. The important features that your Discord server should have includes: Moderation ability, relevant bots to help organize and moderate the server on your behalf(We have some recommended Discord bots which will help optimize your server and help users have a great experience), project roadmaps, information dissemination channels(Faq, official links, metaverse updates, gaming chat, languages, official links, rules, voice channels for hosting events and meetings, whitelists, contests and giveaways, scam disclaimer and more…). Nitro Boosting helps enhance server experience, make your own custom and animated emojis, 100MB upload size for high-quality file sharing, unlock fresh new and improved collective perks for your server each month and share those epic perks to the rest of your server community. We advise you have these included in your server before we run a brand awareness campaign.
Brand Awareness Campaign
The main objective of brand awareness is to inform the public about the new project, giving them detailed information about the project, its vision, mission, and goals. This helps to get interested members and NFT enthusiasts, invite them into the discord server and also follow the Twitter pages thereby getting more followers. Brand awareness is a great strategy for building a solid foundation for the future of the project.
We use Reddit for running brand awareness campaigns. Reddit is a great medium for promoting NFT upcoming projects due to the vast amount of NFT collectors and investors on the platform. We’ll need great content from you which will contain a detailed description about the project and convince the target audience to join the future metaverse. Then, we include the social media pages- Twitter, Discord, Instagram, Telegram, Twitch etc. A call-to-action message will be included which will lead interested members to the discord server. Other information about the project can also be included. Having done this, the post will be launched on Reddit, we’ll get enough Reddit upvotes needed to make the post rank and reach a larger audience.
NFT Community Building:
Community engagement is a necessary part of NFT marketing because your NFT community comprises people who will spread the word about your new NFT and (hopefully!) buy it.I will help you build a strong community on social media and NFT related platforms such as Twitter, Discord, Telegram, Reddit and Instagram. This will include:
* Setup a captivating profile and get more followers for your brand
* Growing followers to reach about 30k organic and active members on each platform
* Posting of niche-related contents and posts to draw the attention of followers and people in the lists to your project
* Keeping your community informed about the next drop (an “event” when your NFT sale begins) in order to encourage more bids.
* Create posts with viral contents and trending hashtags
* Include compelling short and catchy videos to attract audience
1. Discord: has dramatically evolved in the past years from a gaming-oriented platform to a more encompassing place, including the NFT crypto community. Discord is worth considering when you’re just starting out in the NFT space.
2. Twitter: is particularly well-suited for brief messages, announcements, new drops, and quick interactions between your NFT crypto community members.
3. Reddit: can be used to communicate with the crypto audience but gives more room for free-flowing discussions, community-driven support, community growing and having your subreddit shared.
4. Telegram: is particularly popular with crypto audiences because it gives your NFT crypto community the ability to communicate in real-time using a scrollable text chat freely.
Whitelists, contests, and giveaways:
Whitelist is giving some selected few members/followers in your community the access to mint your NFT before laucnhing to Public Sale at a lower price. Whitelisted consumers flip their NFTs for a profit far more often than those not on whitelists, simply because the floor price will sometimes rise after the initial mint of an NFT project.Benefits of whitelists to you as a creator includes:
* Rewards early supporters for your project by granting them an early access to mint your NFT ata lower price
* Make the project more attractive to people provide additional value to potential buyers
* Also a strategy to increase brand awareness by word-of-mouth and through whitelist giveaways and competitions. Contests and giveaways on Twitter, Reddit, and Tiktok helps attracting audience to increase discord server members through the power of leveraging.
* The more people who join your NFT project trying to get on the whitelist, the more members there are overall who are interested in purchasing your project’s NFTs. This leads to more NFT sales.
Influencer Marketing
We will Collaborate with active Influencers (on Twitter, Instagram and Tiktok) with lots of followers to promote your project through shout-out tweets. These are who have gained a lot of ground on this space and have massive followers with engagements. People trust influencers, and we choose those who are enthusiastic about upcoming NFT projects and are well versed in the metaverse. When influencers share your project details and urge their followers to invest in the project you will witness an increase in the number of buyers willing to bid higher to buy your NFT. Influencers charge quite a high amount of money, which depends on the number of followers they have and the results that will be gotten.
SEO:
Search Engine Optimization helps your NFT to remain visible to audiences browsing for NFT marketplaces or looking to buy a specific NFT in your niche. Often, NFT buyers use search engines to locate the best NFTs to invest in. This is where SEO is so helpful. Using the right SEO tools, I will get your NFT website ranked higher in the search results, which will lead to more organic traffic for relevant search queries. Traffic improves NFT popularity, and you obtain more bids and, thus, better pricing. A small investment in SEO can go a long way to earn profitable NFT income in the long run.
Public Relation:
We will promote your project in online communities of massive traffic which includes niche-related audiences. We build up hype about your NFT project by posting content that describes the value of your NFT, why they should buy them, and much more. This strategy entails the following;
You will provide detailed content for press releases and distribution across newswire platforms with high traffic, guest posting on paid niche-related platforms and includes do-follow links. Guest posting helps you to; generate traffic back to your own site, Increase your site's DA (domain authority) and search rankings, Grow brand awareness, Connect with others in your niche.
Publish posts on Medium: Medium is a blogging site with millions of views across various niches, users read articles which interest them and can also search for related articles to get more info on a subject. We will use Medium as one of the PR strategies to help you reach a larger audience, get more followers and loyal members. Readers on Medium view articles they are interested in, so people who view your blog post are most likely to be interested in your project. Also, Medium readers can clap for your post in order to show their support for the post. More claps means more chances for your story to be recommended to other readers. More recommendations mean more exposure. We’ll help you get enough medium claps to help rank your post and increase exposure. Also, another advantage of using medium is that, when web users search for your project-related content on Google, your medium post is most likely to appear.
Through this strategy, there are way more chances of your project being visible to potential investors.
Email Marketing:
We’ll generate targeted lists of potential Investors, NFT Enthusiasts and Metaverse experts who are likely to be interested in your project. Then we blast campaigns and Newsletters to inform them about the project, and why they should invest- we make them see through the vision of the project with a CTA tab to prompt them to discover more about the project. It’s not enough to just send such a message once and expect conversions. We'll also set up an autoresponder to remind them and follow them up about the previous campaign we did.
Users who sign up for newsletters can be constantly updated with the progress and insights of Tessera Network and its two subsidiaries and also keep track of your NFT project, its success.
Another way of maximizing Email Marketing is by setting up a Lead Generation Landing Page. With this, we’ll be able to collect customers' leads directly from your website and then send them emails about the project's developments and updates.
PPC Campaigns:
This is the use of paid advertising channels- Twitter, Instagram, Google and Reddit
Using PPC channels, we can target specific audiences while also tracking the progress of our ad campaign. Nonetheless, PPC channels are expensive. We make sure we optimize your ads, Use trending keyword tools, make your ads catchy, and compelling. The objective of the Ads campaign is Web Traffic. Retargeting Ads campaign also helps to reach more people using the previous Ads results.