THE PROCESS
THE PROCESS
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Set our Goals
Set our Goals
The first step in setting up an effective digital marketing strategy is to set achievable goals or objectives.
Define our Target Audience
Define our Target Audience
In traditional marketing, you seek to connect with a target market based on their immediate need(s).
Create Campaigns that Convert
Create Campaigns that Convert
The third step in your digital marketing strategy is to set your pre objectives into action with conversion campaigns. Examples of conversion campaigns include publishing content such as blog posts, e books, white papers, or other downloadable giveaways that people must sign up for email. Conducting webinars, Q&As, and publishing surveys are other lead-generating methods
In Summary
In Summary
There is much more that goes into creating an overall traffic-driving, lead-generating, customer converting digital marketing strategy. However, these initial three digital marketing steps will help outline an overall plan to get started.
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