Privacy policy

UPDATE:02-01-2024

We are Connect Four Team,  All references in this policy to "our", "us" or "we" refer to Connect Four Team, as appropriate. All references in this policy to "apps" are to our apps that are available to download on mobile devices from time to time.

We value your privacy and want to be accountable and fair to you as well as transparent with you in the way that we collect and use your personal information. We also want you to know your rights in relation to your information which you can find here.

In line with these values, this privacy policy tells you what to expect when we collect and use personal information about you. We have tried to make it easy for you to navigate so you can find the information that is most relevant to you and our relationship with you.

We are always looking to improve the information we provide to our customers and contacts, so if you have any feedback on this privacy policy, please let us know using our contact details.

1. Collection of your personal information and how we use it

1.1 What personal information we collect about you

(a) Our apps collect the following information about you (and we use the information in the ways explained below):

(i) if you agree to receive personalized ads, data about your general location and the Identifier for Advertising (IDFA) of the device;

(ii) if you participate in any chat activity on our apps, we will collect your handle and any data that you share within your messages posted to that chat;

(iii) if you choose to use the Facebook connection functionality and depending on your Facebook privacy settings, your basic Facebook profile information.

(b) If you contact our customer support function, we will collect your e-mail address (as well as any other information you include in your correspondence with us), including any updates to any of that information.

1.2 How we use your personal information

We will collect, use and store the personal information listed above for the following reasons:

(a) to help us manage advertising and provide you with advertising and marketing via our apps that is relevant to you, both from us and from our third party partners, as further described in the 'Third party advertising' section below;

(b) to record your preferences in relation to advertising and marketing communications; and

(c) to receive and respond to customer support enquiries we receive from you.

1.3 Other uses of your personal information

(a) We also collect, use and store your personal information for the following additional reasons:

(i) to deal with any enquiries or issues you have about how we collect, store and use your personal information, or any requests made by you for a copy of the information we hold about you. Even if we do not have a contract with you, we may process your personal information for these purposes where it is in our legitimate interests for customer services purposes;

(ii) for internal corporate reporting, business administration, ensuring adequate insurance coverage for our business, ensuring the security of company facilities, research and development, and to identify and implement business efficiencies. We may process your personal information for these purposes where it is in our legitimate interests to do so;

(iii) to comply with any procedures, laws and regulations which apply to us – this may include where we reasonably consider it is in our legitimate interests or the legitimate interests of others to comply, as well as where we are legally required to do so; and

(iv) to establish, exercise or defend our legal rights – this may include where we reasonably consider it is in our legitimate interests or the legitimate interests of others, as well as where we are legally required to do so.

2. How and why we share your personal information with others

Third party advertising

2.1 We want to make sure that our advertising and marketing is relevant and interesting to you and our other customers. To achieve this, we use third-party advertising and technology companies to serve advertising and/or provide aggregated data to assist in serving advertising when you visit or use our apps. This includes third party technology companies which collect data about you in order to build a profile of your preferences based on your activities when you visit or use our apps. We also use these companies to automatically collect data from you when you use our apps in order to help us identify the advertising that are served to you and what you do after seeing those advertising. In addition, we share data with providers of analytics tools, such as Firebase, Google Analytics, Tenjin which we use to analyse your use of the apps. A list of the third party advertising and technology companies that we use is set out below.

(a) Admob (Google, Inc.)

(b) AppLovin Limited

(c) Facebook, Inc.

(d) Firebase (Google, Inc.)

(e) Google Analytics (Google, Inc.)

(g) Unity Ads (Unity Technologies Finland Oy)

2.2 These third party advertising companies collect, store and use data by integrating cookies and other tracking software on our apps. The relevant data collected by these third parties includes:

(a) data about your device, location and use of our apps, including IP address, a unique device ID, geo-location details and your User ID that we have assigned to you;

(b) data which you provide to us when using our apps, including information on your interaction with advertising and certain technical information.

2.3 These third party advertising companies will collect and use your data to provide you with targeted advertising that is relevant to you and your preferences with your consent. You can control and withdraw your consent to this targeted advertising at any time on our apps. If you do not provide or withdraw your consent to receive targeted advertising that is relevant to you and your preferences, then we will still serve you advertising when you visit or use our apps but this will no longer be tailored to you or your preferences.

2.4 In some cases these third parties will also use the data that they collect for their own purposes, for example they may aggregate your data with other data they hold and use this to inform advertising related services provided to other clients.

2.5 We might also share your data with social media or other similar platforms, as well as our advertising partners, so that you and other people can see relevant advertising on that platform. For example, we may use the Facebook Custom Audiences service and share your IDFA with Facebook so that we can: serve relevant advertising to you or include you in a custom audience that we will serve relevant advertising to you on Facebook; or create an audience of other Facebook users based on the information in your Facebook profile. You can opt-out from Facebook Custom Audiences in your Facebook privacy settings, for example, and other similar platforms may have equivalent opt-out settings.

2.6 Save as expressly detailed above, we will never share, sell or rent any of your personal information to any third party without notifying you and, where necessary, obtaining your consent. If you have given your consent for us to use your personal information in a particular way, but later change your mind, you should contact us and we will stop doing so.

3. How long we store your personal information

We keep your personal information for no longer than necessary for the purposes for which the personal information is processed. The length of time for which we retain personal information depends on the purposes for which we collect and use it and/or as required to comply with applicable laws and to establish, exercise or defend our legal rights.

4. Children

4.1 You must be aged 16 or over to purchase products or services from us. Our website and services are not directed at children younger than this and we do not knowingly collect any personal information from children younger than this.

4.2 If you are aged below the age of 16 and we learn that we have inadvertently obtained personal information from you from our websites, or from any other source, then we will delete that information as soon as possible.

4.3 Please contact us on email listed with our apps on Google Play or AppStore if you are aware that we may have inadvertently collected personal information from a child below the age of 16.

5. Risks and how we keep your personal information secure

5.1 The main risk of our processing of your personal information is if it is lost, stolen or misused. This could lead to your personal information being in the hands of someone else who may use it fraudulently or make public, information that you would prefer to keep private.

5.2 For this reason, we are committed to protecting your personal information from loss, theft and misuse. We take reasonable precautions to safeguard the confidentiality of your personal information, including through use of appropriate organisational and technical measures. We use industry-standard practices such as encryption, firewalls and password protection systems to safeguard the confidentiality of any personal information that we might collect from you. For example, your email address will be encrypted, which will make it extra hard for someone to discover and use them without our authorisation. We also strive to limit access to your data to employees performing a legitimate business function which requires them to access and use your data in order to supply you with our apps. We review our security procedures periodically to consider appropriate new technology and updated methods to ensure we continue to protect your data.

5.3 Although we make every effort to protect the personal information which you provide to us, the transmission of information over the internet is not completely secure. As such, you acknowledge and accept that we cannot guarantee the security of your personal information transmitted to our apps or customer services function and that any such transmission is at your own risk. Once we have received your personal information, we will use strict procedures and security features to prevent unauthorised access to it.

6. Changes to our privacy policy

We may update our privacy policy from time to time. Any changes we make to our privacy policy in the future will be made available to you via the privacy policy, accessible in our app. Please check back frequently to see any updates or changes to our privacy policy.