Japan Connected TV(CTV) Ads Solutions Market was valued at USD 1.2 Billion in 2022 and is projected to reach USD 2.6 Billion by 2030, growing at a CAGR of 10.5% from 2024 to 2030.
Japan's Connected TV (CTV) advertising landscape is undergoing a significant transformation, driven by evolving consumer preferences and technological advancements. Recent studies indicate that a substantial 85% of Japanese consumers favor watching TV programs for free with advertisements over paying for ad-free content. This preference has led to a notable shift towards ad-supported streaming services, with 63% planning to reduce their paid TV subscriptions and 56% intending to switch to free, ad-supported platforms. citeturn0search0
The CTV advertising market in Japan has experienced remarkable growth, valued at over 34 billion yen in 2021—a more than threefold increase from the previous year. Projections suggest that, with the establishment of precise targeting and measurement methods, the market could reach nearly 170 billion yen by 2025. citeturn0search1
A 2023 study revealed that 71% of Japanese TV viewers engage with ad-supported streaming services. Notably, 80% of these viewers prefer free or reduced-cost content with advertisements, and 65% feel it's unnecessary to pay for ad-free services when similar content is available with ads at a lower fee. citeturn0search2
The rise of Over-The-Top (OTT) platforms like ABEMA has further propelled CTV consumption. ABEMA, for instance, has been downloaded over 73 million times, with its Connected TV user base growing from 4% in 2017 to 14% in 2021. citeturn0search3
For industries aiming to leverage Japan's CTV advertising opportunities, understanding specific requirements is crucial:
Precise Targeting and Personalization: CTV platforms offer advanced targeting capabilities, allowing advertisers to deliver personalized content. This precision enhances user engagement and brand recall.
Cross-Device Measurement: With high mobile penetration in Japan, integrating cross-device measurement tools is vital. This integration ensures accurate tracking of user interactions across multiple devices, optimizing campaign effectiveness.
High-Quality Content Integration: Embedding advertisements within premium, professionally produced content ensures a seamless viewing experience, reducing ad avoidance and enhancing viewer satisfaction.
Adaptation to Consumer Preferences: Recognizing the strong consumer inclination towards free, ad-supported content allows industries to align their strategies accordingly, maximizing reach and impact.
In my experience, collaborating with platforms like ABEMA has demonstrated the effectiveness of tailored advertising strategies. By focusing on precise targeting and integrating ads within high-quality content, we've observed increased user engagement and improved return on investment.
As Japan's CTV advertising market continues to evolve, industries that adapt to these requirements and leverage the unique opportunities presented by CTV platforms are poised to achieve significant success.
Additionally, insights from the 100 Gigabit Fiber Optic Transceiver Market Type and requirement from industries can offer valuable parallels in understanding technological adoption and consumer behavior patterns in rapidly evolving markets.
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By the year 2030, the scale for growth in the market research industry is reported to be above 120 billion which further indicates its projected compound annual growth rate (CAGR), of more than 5.8% from 2023 to 2030. There have also been disruptions in the industry due to advancements in machine learning, artificial intelligence and data analytics There is predictive analysis and real time information about consumers which such technologies provide to the companies enabling them to make better and precise decisions. The Asia-Pacific region is expected to be a key driver of growth, accounting for more than 35% of total revenue growth. In addition, new innovative techniques such as mobile surveys, social listening, and online panels, which emphasize speed, precision, and customization, are also transforming this particular sector.
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Growing demand for below applications around the world has had a direct impact on the growth of the Japan Connected TV(CTV) Ads Solutions Market
Display Ads
Video Ads
Audio Ads
Pre-Roll Ads
Mid-Roll Ads
Post-Roll Ads
Interactive Ads
Cloud-based Deployment
On-premises Deployment
Smart TVs
Set-top Boxes
Gaming Consoles
Streaming Sticks
Subscription-based Model
Ad-based Model
Hybrid Model
Asia-Pacific (China, Japan, Korea, India, Australia, Indonesia, Thailand, Philippines, Malaysia and Vietnam)
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1. Introduction of the Japan Connected TV(CTV) Ads Solutions Market
Overview of the Market
Scope of Report
Assumptions
2. Executive Summary
3. Research Methodology of Verified Market Reports
Data Mining
Validation
Primary Interviews
List of Data Sources
4. Japan Connected TV(CTV) Ads Solutions Market Outlook
Overview
Market Dynamics
Drivers
Restraints
Opportunities
Porters Five Force Model
Value Chain Analysis
5. Japan Connected TV(CTV) Ads Solutions Market, By Type
6. Japan Connected TV(CTV) Ads Solutions Market, By Application
7. Japan Connected TV(CTV) Ads Solutions Market, By Geography
Asia-Pacific
China
Japan
Korea
India
Australia
Indonesia
Thailand
Philippines
Malaysia and Vietnam
8. Japan Connected TV(CTV) Ads Solutions Market Competitive Landscape
Overview
Company Market Ranking
Key Development Strategies
9. Company Profiles
10. Appendix
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