User Stories

As a Chief Marketing Officer, I want a system that computes Interest, Intent, and Ideal Prospect Profile (IPP) scores for each buyer or buying center using transparent proxy labels derived from existing signals. This will let me segment accounts into High, Medium, or Low across a 27-segment cube and prioritize engagement programs accordingly.

As a Market Strategist, I want a dashboard that displays each buying center’s High/Medium/Low standing for the three axes, so I can easily filter to high-priority segments and design campaigns for cohorts that share similar drivers of Interest, Intent, and IPP.

As a Sales Director, I want to view each buying center’s Interest, Intent, and IPP classifications directly aligned with my active pipeline accounts. This will help me identify which deals are heating up, where intent is emerging, and which prospects best fit our target profile. This way, I can allocate my team’s attention to the most promising opportunities.