United States Epilator Kits Market was valued at USD 0.4 Billion in 2022 and is projected to reach USD 0.7 Billion by 2030, growing at a CAGR of 7.5% from 2024 to 2030.
The US epilator kits market has seen a significant surge in recent years, driven by increasing demand for at-home hair removal solutions. Epilators, which offer a long-lasting alternative to shaving, are becoming a popular choice among consumers seeking smooth, hair-free skin. These devices work by mechanically pulling hair from the root, providing results that can last up to several weeks. With advancements in technology, today’s epilator kits come with a variety of features such as multiple attachments, wet and dry usage, and even built-in massaging systems for a more comfortable experience.
The market for epilators in the United States is primarily driven by consumer preferences for convenience and cost-effectiveness. Unlike salon treatments that can be expensive, epilator kits are affordable and can be used repeatedly, making them a more budget-friendly option for many. The rise of beauty-conscious consumers, particularly among millennials and Generation Z, is further contributing to the demand for these devices. According to recent surveys, over 50% of American women prefer to remove hair at home due to its ease and privacy.
Key players in the market include brands like Braun, Philips, and Panasonic, which are constantly innovating to improve the user experience. Braun’s Silk-épil series and Philips Satinelle, for example, have become household names due to their effectiveness and versatility. Epilator kits are now designed to cater to different skin types, with features such as hypoallergenic heads and specialized attachments for sensitive areas like the bikini line.
The US epilator kits market is also witnessing the rise of eco-friendly devices, as consumers become more conscious of their environmental impact. Many manufacturers are moving towards sustainable materials and offering products with energy-efficient motors to meet growing demand for greener alternatives. Furthermore, as the market grows, so does the variety of options available. Consumers now have a wide range of choices based on their specific needs, such as epilators designed for legs, facial hair removal, or even body and underarm use.
Looking ahead, the market is expected to continue its growth trajectory, with innovations in technology further enhancing the appeal of epilators. New features, such as built-in LED lights, faster charging times, and quieter motors, are all set to increase the adoption of these devices. The growing awareness around personal grooming and self-care is also likely to fuel continued interest in epilator kits, ensuring their place as a staple in many American households.
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Braun
Philips
Panasonic
POVOS
Silk’n
Epilady
Emjoi
Flyco
Tria Beauty
Remington
Iluminage
GSD
Ya-Man
Bellabe
Syneron Candela
P&G
By the year 2030, the scale for growth in the market research industry is reported to be above 120 billion which further indicates its projected compound annual growth rate (CAGR), of more than 5.8% from 2023 to 2030. There have also been disruptions in the industry due to advancements in machine learning, artificial intelligence and data analytics There is predictive analysis and real time information about consumers which such technologies provide to the companies enabling them to make better and precise decisions. The Asia-Pacific region is expected to be a key driver of growth, accounting for more than 35% of total revenue growth. In addition, new innovative techniques such as mobile surveys, social listening, and online panels, which emphasize speed, precision, and customization, are also transforming this particular sector.
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Growing demand for below applications around the world has had a direct impact on the growth of the US Epilator Kits Market
Rotary Epilators
Spring Epilators
Laser Epilators
Light Emitting Epilators (Intense Pulsed Light)
Corded Epilators
Cordless Epilators
Fine Hair
Medium Hair
Thick Hair
Dry Epilation
Wet and Dry Epilation
Exfoliation Features
Pulsating Massage System
Built-in Skin Care Functions
Women
Men
Unisex
Professional Use
Home Use
Budget-Friendly (<$50)
Mid-Range ($50 - $150)
Premium (> $150)
US (United States, US and Mexico)
Europe (Germany, UK, France, Italy, Russia, Turkey, etc.)
Asia-Pacific (China, Japan, Korea, India, Australia, Indonesia, Thailand, Philippines, Malaysia and Vietnam)
South America (Brazil, Argentina, Columbia, etc.)
Middle East and Africa (Saudi Arabia, UAE, Egypt, Nigeria and South Africa)
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1. Introduction of the US Epilator Kits Market
Overview of the Market
Scope of Report
Assumptions
2. Executive Summary
3. Research Methodology of Verified Market Reports
Data Mining
Validation
Primary Interviews
List of Data Sources
4. US Epilator Kits Market Outlook
Overview
Market Dynamics
Drivers
Restraints
Opportunities
Porters Five Force Model
Value Chain Analysis
5. US Epilator Kits Market, By Type
6. US Epilator Kits Market, By Application
7. US Epilator Kits Market, By Geography
US
Europe
Asia Pacific
Rest of the World
8. US Epilator Kits Market Competitive Landscape
Overview
Company Market Ranking
Key Development Strategies
9. Company Profiles
10. Appendix
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