Communicating in Business English is designed for people interested in developing their communication skills for business. The focus of this book is on functional English that people need to communicate within various business environments. Communicating in Business English presents vocabulary and language patterns related to the usiness environment and common business situations. Topics include making and receiving business telephone calls, giving presentations, participating in meetings, socializing wth business contacts, negotiating deals, and writing business letters and documents. ...read more Format ebook
The second edition has been completely re-designed as a two-book series with a fresh, modern look and updated to cover topics and scenarios relevant to today's professionals, such as online meetings and contract renegotiation. Description Communicating in Business English, Second Edition is a two-book series for learners of English and business professionals wanting to enhance their English communication skills for global business, covering key language and expressions needed in a wide variety of important business situations.
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The modern technology plays a significant role in international business. Electronic communication has eased world business. Multinational companies enjoy new collaborative methods through electronic communication. More to this, foreign trade partners have devised sound strategies of communication that take into account such factors as language barriers as well as face-to-face communication. As organizations continue to do business both locally and internationally, they should be mindful of the above diversities. Business partners across the globe can effectively communicate using modern digital tools. The use of such tools like Tango, Google Hangouts, as well as Skype plays a significant role towards making communication effective. The digital tools offer instant communication regardless of the geographical location or cultural diversity. For an organization to succeed in international business, various parameters are necessary. For example, some people think opportunity, preparation, and luck are the key factors. Others argue that with education and ability to prepare adequately guarantees success. All these factors are important, but they do not make the whole story complete. Effective communication skills are critical if an international business has to succeed. There are core competencies that no company can ignore their adoption. Communication with foreign partners requires diverse skills. For example, it is imperative to learn the etiquette of one's region so that you can strengthen the business relationships. Strong international business relationships demand honesty. Additionally, tolerance and respect are vital. The type of information to share with global partners should be adaptive to one's culture. Effective communication skills enhance management of business education. More so, they enable companies to cultivate and maintain significant connections. It is important to understand that effective communication should involve all stakeholders both internally and externally.
Listeners mostly have what they intend to hear. As a good businessperson, one should learn how to speak to audiences. One should organize his/her communication and make sure the most relevant information is clarified to the audience first. Hence, it is imperative to prioritize information from the most important to the least important. The least relevant here may be the support information. Thus, one should ensure his/her communication emphasizes mostly what the audience intended to hear (Agarwal, 2010).
In business the world, problem solving is indispensable. A good manager should identify a problem as soon as it occurs. Once one identifies the problem, he/she should do his/her best to understand what has caused the problem. By understanding the cause of the problem, one will be able to monitor the progress of the problem. A monitored problem can re-occur. Once it reoccurs, the manager then can better address the problem since he/she will have come up with a system to deal with it from the previous experience when it was monitored. Lastly, the manager should figure out the solutions that have been made from the problem. Hence, it will give a manager better and quick way to solve problems. Even in situations where the problem is unfamiliar, the manager can use the already set systems to deal with problems with speed. Thus, the organization will stay active and lessen downtimes even when faced with tricky problems. Thus, it means that one will not delay information and communication will be faster since no setbacks brought about by the ever-arising problems (Athukorala, 2007).
The fact that people are brought up in various backgrounds should not be ignored in communication. Thus, regardless of our differences, good manners should be employed in connection. Good manners, especially to customers and employees, give an organization a functional structure to deal with all stakeholders. The Polite response to customers complaints and concerns are very crucial for organizations. With polite responses, organizations across the globe will make businesses interactive and smoother (Athukorala, 2007).
Multinational businesses should avoid making assumptions about issues. Stakeholders should not rush to conclude arguments based on assumptions. Instead, they should seek answers to avoid making wrong conclusions, which also affect decision-making. More so, if one has to make any assumption he/she must live room to challenge it. One can test the hypothesis or leave others to challenge it. For example, if someone fails to reply an email one should not just make an assumption. One should be willing to ask more about the failure for a response. This way will make organizations learn a lot about various stakeholders and partners. More so, information that is more decisive is learned, and this leads to improvement of business productivity (Dignen & McMaster, 2013).
Effective communication involves two parties. One party speaks while the other listens. An organization that better listens for grievances from either employees or customers has vast business openings for it. It is a good practice to listen since this enables the other party to be put at ease (Dignen & McMaster, 2013).
Any international business should consider its reputation in the global market. Management can communicate to the customers and other stakeholders about the value of their organization through various ways. For example, a highly valued company that hires helpful staff connects with valuable partners as well as marketing valuable products. Thus, through them, it sends a clear message to the world about its uniqueness and value (Barb, 2015).
An effective business manager should professionally communicate. One should communicate with all stakeholders professionally. This is beneficial in various ways. For example, it is one of the sure ways to winning tenders and contracts. When replying to emails, as an effective businessperson ensure they are all proofread before sending. More so, it is professional to use business email as opposed to using personal emails. Business emails should have the right signature. Calls, on the other hand, should be answered professionally. This means they should be competitively answered throughout, and one should speak articulately (Barb, 2015).
A good business manager is one who recognizes the importance of other peoples needs. Therefore, a good manager it is important to schedule for business meetings in advance. It is wrong to call for a meeting that had not been communicated to others in advance. After scheduling a meeting, a good company manager should take his/her time to prepare the agenda. Preparing agenda is very useful since it sets the structures and outlines the points to focus on. It is again paramount to share the agenda with other stakeholders to facilitate full preparation for the meeting. Lastly, reminding the members about the meeting and the agenda before the exact date enables them to prepare for it (Kotler & Kotler, 2014).
Networked events and conferences enable organizations to get connections from within and outside the business enterprise. Hence, it leads to enhanced output and competitiveness of an organization both locally and internationally. Thus, it enhances services delivery, which in turn increases the profit margin (Kotler & Kotler, 2014).
Goods and services move from concept to a consumer through a management process called marketing. It is a very significant aspect of business especially in creating brand awareness. Various approaches should be adopted. Some organizations prefer doing online marketing while others use traditional marketing. Good marketing strategies enhance communication, which later improves productivity in an organization (Kotler & Kotler, 2014).
A skilled, effective communicator is a great and good performer in the business. Effective communication skills put the business in a competitive edge. However, to become a good communicator requires one to put a lot of effort. More so, one ought to invest a lot of time to learn and understand these skills against a universal background. Once, the skills are put into place organizations should expect to realize more benefits as well as high professional interactions. Finally, multinational businesses should consider the impacts of these effective skills when carrying out their transactions. They should enhance their communication skills and strategies with their partners to yield better results (Kotler & Kotler, 2014).
Business managers should understand the role they play to the employees and business partners any time they communicate. When a manager is communicating he /she should show the impression that, he/she is excited. An international business manager should make those that one is communicating to feel like no one else should communicate to them. An enthusiastic communicator makes the audience feel they are cared for and they enables them to open up. This creates enthusiastic workers who eventually enhance productivity (Athukorala, 2007). . 2351a5e196
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