SMS Marketing
The Ten Commandments Of SMS Marketing
Mobile marketing is the newest marketing tool that is taking the world by storm. With more than 5.3 billion mobile subscribers around the world, companies around the world use the latest advertising wave. If you already use this medium for marketing your products and services, you will certainly enjoy the benefits and results. As with all other business tools, you must take responsibility and follow policies at every step you take.
Achieve maximum results by following the Ten Commandments of SMS Marketing:
1. PERMISSION BASED
The first of all rules is to send massive text messages only to those who have signed up and who have agreed to participate in your campaign. This is to eliminate unnecessary opposition between your existing customers and prospects. Inform your customers to make everything clear from the start.
2. OPTION TO STOP
In the beginning it is normal for customers to feel excitement about the campaign. With your first approach, your loyal pattern is probably the best yes to your request. However, you must take the interests of your customers into account. Give them the option to unsubscribe or unsubscribe.
3. STRICTLY PREFERENCE BASED
When building an SMS list, it is best to have your client fill out an agreement form. Add a list of all types of messages that you want to send and let your customer check the box (s) of their favorite messages. Only send preferred types of messages to users.
4. KEEP IT SHORT
There is a limit of 160 characters when sending an SMS message. Be right at the point with your message whether it is a discount coupon, an announcement or a competition. Flowery words are just a waste of space and a few wasted pennies that are passed on to the recipient.
5. THIS TEXT MESSAGE QUICK CUTS
Although text abbreviations seem funky and cool, your customers will probably find it annoying to read and find out what the words should mean. You really wouldn't want to annoy a customer by wasting their time and confusing them.
6. BE CLEAR
Communicate your message clearly. If it is a promotion or competition, please indicate the instructions clearly. Never mislead your customers. Madness will give you nothing but a good response. Simply put, from the customer's perspective, uncertainty raises doubts and your business integrity will certainly suffer.
7. SIMPLE FORMAT
First create a message with the campaign (Discount, Buy 1-free-1, New entries, Competition, etc.), Followed by the requirement (X-purchase amount, register, etc.) and end with instructions for redeeming the reward. It is important to enter the opt-out or de-register option at the end.
8. STATUS NAME & NUMBER
What is the use of advertising when customers don't know who you are and how to reach you? Entering your name is important for recalling your brand. A 1-800 PRODUCT or company number is very affordable.
9. LIMIT FREQUENCY
The fastest way to scare your customers away is by occasionally bombarding them with SMS marketing Service. A message once a week is good enough to remind them that you exist and that you have something to offer.
10. VALUE
Your text messages do not always have to be about promotions, they can also be informal. Clients don't mind receiving massive text messages as long as it is of value and benefits to them.
SMS marketing is ten times more effective than traditional advertisements. There is no limit on how far you could use this tool. Be creative and follow the simple rules and you could never go wrong. Use mobile marketing as a means to expand your business and become known.
The marketing landscape is changing and many strategies and channels don't work the way they used to. Mobile marketing via Bulk SMS Service is growing and changing into the marketing channel of the new generation.
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