Colourful and More Sustainable Clothing Brands

Better Brand Edit: 25 Colourful and More Sustainable Clothing Brands

When it comes to sustainability, fashion has long erred on the side of neutrals and muted tones. But who says eco-conscious clothing has to be beige, gray, or washed-out white? The reality is far more exciting. Today, a growing number of brands are proving that you can be colourful and sustainable, offering wardrobe staples that spark joy while protecting the planet. From playful prints to vibrant solids, these labels show us that ethical fashion can—and should—be fun.

Drawing from expert curations like Good On You, EcoFriendlyCircle, and editor picks from Marie Claire, here’s a joyful roundup of 25 sustainable, colourful brands to know now.

1. OMNES

Why it matters: A UK-based label offering affordable, quality women’s wear in sizes 6–20, with vibrant dresses, relaxed silhouettes, and responsible production practices.

2. I Was a Sari

Why it matters: This Indian brand transforms deadstock saris into bold, colorful styles, merging tradition with sustainable upcycling

3. Colorful Standard

Why it matters: Based in Denmark, this brand produces basics in 50 rich hues—from pastels to brights—using organic materials and OEKO-TEX certified dyes.

4. Nube

Why it matters: A U.S. activewear and loungewear line featuring vibrant prints created in collaboration with artists, made from recycled polyester and non-toxic, low-impact dyes.

5. Lucy & Yak

Why it matters: Loved for its whimsical prints and GOTS-certified fabrics, Lucy & Yak designs gender-neutral clothing using deadstock materials and ethical Indian production.

6. Thief & Bandit

Why it matters: Halifax-based label offering playful, edgy prints hand-printed in-house on sustainable fabrics. Inclusive sizing from XS to 4XL.

7. Back Beat Co.

Why it matters: California-cool basics with a vibrant twist. GOTS-certified cotton, locally made in LA, and comfortably bold styles.

8. Printfresh

Why it matters: Eclectic, vividly patterned sleepwear and loungewear in organic women cotton dresses, produced with low-waste and anti–fast-fashion ethos.

9. Amour Vert

Why it matters: Like Madewell’s colorful cousin, Amour Vert blends quirky prints with eco-friendly materials, small batches, and a playful spirit.

10. People Tree

Why it matters: A champion of ethical fashion, People Tree offers floral shifts and Tencel dresses at accessible prices—with style and sustainability hand in hand.

11. Reformation

Why it matters: Known for bold prints and figure-flattering cuts, Ref is climate-conscious and fashion-forward, aiming for climate-positive status by 2025.

12. Christy Dawn

Why it matters: With airy, colorful designs made from organic or upcycled fabrics, this L.A. brand blends vintage inspiration with modern sustainability.

13. Tanisi

Why it matters: Handmade Indian dresses with intricate, striking patterns, rooted in regenerative practices and community collaboration.

14. Rise & Fall

Why it matters: A B Corp that crafts luxe, colorful pieces using organic cotton, mulberry silk, and upcycled textiles—designed to last.

15. Ninety Percent

Why it matters: Stylish, colorful basics made from sustainable fabrics; 90% of profits go to people and planet. A perfect blend of fashion and purpose.

16. Ganni

Why it matters: Copenhagen favorite known for bold prints and forward-thinking sustainability—rental collections, upcycled pieces, plus-size inclusivity, and plant-based leather.

17. Armedangels

Why it matters: German label celebrated for transparency, certified materials, and vibrant, responsibly crafted styles. Winner of eco-design awards.

18. Lucy & Yak

(Yes—it bears repeating!) The brand’s bright ethos and sustainable, colorful fashion make it a standout worth another shout-out.Wikipedia

19. Everybody.World

Why it matters: Minimalist essentials in bold colors made from post-industrial cotton waste. Simple, sustainable, and vivid.Wikipedia

20. Cleobella

Why it matters: Known for vivid embroideries and whimsical dresses rooted in craftsmanship and artisan collaboration. A summer dream.

21. Mara Hoffman

Why it matters: Boldly colored designs with a focus on sustainable fabrics and daring, joyful patterns. (From vanity listing.)

22. Autumn Adeigbo

Why it matters: Limited edition, colorful designs made-to-order—no excess, just personality in every stitch.

23. Duran Lantink

Why it matters: Netherlands-based visionary creating vibrant, zero-waste pieces with recycled materials and a flair for the dramatic.

24. Mozh Mozh

Why it matters: Peruvian online shopping brand honoring local artisan techniques and vibrant textiles—every piece is a work of cultural art.

25. By Walid

Why it matters: A luxury upcycling pioneer, transforming antique, colorful fabrics into romantic and romantic, sustainable statements.Vogue

Why Colour Matters in Sustainability

There’s power in color. These brands prove that eco-conscious fashion can energize, uplift, and inspire—not just blend into the background. Wearing bold hues feels intentional, joyful, and expressive.

Many of these labels defy the “sustainable = beige” stereotype by elevating prints, brights, and artistry while prioritizing ethical production, thoughtful sourcing, and environmental transparency.

How to Embrace Colourful Sustainable Fashion

Here are some simple ways to integrate these vibrant brands into your wardrobe:

Start small—try an accessory, scarf, or blouse to dip your toes in.
Mix with neutrals—balancing bright pieces with classic tones helps them shine thoughtfully.
Prioritize craft over trends—choose pieces you’ll love for years, not just a season.
Look local—many of these brands are direct-to-consumer, cutting out middlemen and enabling smaller price tags.
Support with your dollars—choosing these labels helps signal an industry shift toward color, sustainability, and inclusivity.

If you've been craving more joy, color, and ethical alignment in your wardrobe, these 25 vibrant sustainable brands are your new best friends. They should be proof that you don't have to sacrifice personality for principles—or vice versa.

Here's to brightening up the world—one consciously made, beautifully colorful garment at a time.

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