“…the objects in our lives, as distinct from the way we make use of them at a given moment, represent something much more, something profoundly related to subjectivity: for while the object is a resistant material body, it is also, simultaneously, a mental realm over which I hold sway, a thing whose meaning is governed by myself alone. It is all my own, the object of my passion” (Baudrillard, 1994, p. 7).

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