Colby Uva has been an Owner-Operator | 15+ Years Building & Scaling Businesses | $20M+ Organic Revenue
Colby Uva has been an Owner-Operator | 15+ Years Building & Scaling Businesses | $20M+ Organic Revenue
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I’ve spent the past 15+ years as an owner-operator working inside real businesses, not just behind a screen.
I’ve been in warehouses shipping orders, on factory floors working through operations, in tugboat engine rooms around marine diesel systems, and at fishing and marine trade shows working directly with customers and vendors. I’ve also worked closely with web development and design teams to turn that real-world experience into systems that drive revenue.
That background shapes how I approach growth. I don’t look at marketing in isolation, I look at the full operation: product, logistics, margins, customer behavior, and how everything connects.
I led SEO and content strategy for Diesel Pro Power, where organic traffic doubled in under 12 months, YouTube scaled from under 1,000 to 40,000+ subscribers, and average order value increased by 20% through content-driven product recommendations.
Across projects, I’ve built and optimized 6,200+ content pages and supported distribution across 10,000+ social posts, all tied back to real business outcomes.
I’m comfortable operating across the stack, from working with warehouse and operations teams to collaborating with developers in WordPress, Shopify, Magento, and custom environments.
I’ve worked across marine, aviation, industrial, and enterprise environments, including an NFL team and multinational brands.
Before this, I ran a publishing operation with 400+ writers, which shaped how I approach content today: as part of a larger system designed to attract, convert, and retain customers.
What I focus on:
• Connecting operations, product, and marketing into one system
• Building content and distribution that reflects real-world expertise
• Turning search and video into consistent lead flow
• Creating scalable systems that support long-term growth
If you’re looking for someone who understands both the floor and the strategy, I’m happy to take a look and point you in the right direction.
Investing.com
Job:
Part Time Financial Writer:
"Great freelancer with solid market writing skills. Recommended."
Outdoors Brick & Motor Store In Arizona:
"Provided valuable, timely consulting for a Youtube channel. Plan to use again in future stages of development."
Work Experience
Work Experience
Diesel Pro Power, Inc. – Online Growth & Business Development
Diesel Pro Power, Inc. – Online Growth & Business Development
February 2021 – Present
Led online growth and business development across SEO, content, and digital channels
Built and implemented marketing and automation systems to improve customer acquisition and lead flow
Developed internal tools, including a Google Sheets-based CRM to support sales operations
Grew organic traffic from ~8,000 to 20,000+ monthly visitors
Scaled YouTube from ~800 to 40,000+ subscribers in under two years
Increased average order value through content-driven product recommendation systems
Implemented HR systems (Trinet) and managed payroll operations
Worked cross-functionally across warehouse, sales, and development teams to align operations with revenue growth
President | Bullbuster Brand Direct, Inc.
President | Bullbuster Brand Direct, Inc.
October 2018 – April 2021
Led direct-to-consumer manufacturing and sales of fishing line to 3,000+ customers
Oversaw operations across product development, marketing, and fulfillment
Served as Editor-in-Chief of Bullbuster.net, managing 400+ global contributors
Built strong relationships with customers and contributors, creating a loyal brand community
Founder | Bullbuster Brand Direct, Inc.
Founder | Bullbuster Brand Direct, Inc.
May 2010 – April 2021
Built the company from the ground up with a focus on direct-to-consumer sales
Managed manufacturing, product development, and customer experience
Established a mission-driven brand focused on helping customers spend more time fishing
Warehouse Operations | Diesel Pro Power
Warehouse Operations | Diesel Pro Power
January 2016 – June 2016
Improved picking, packing, and receiving workflows
Identified operational bottlenecks and standardized procedures
Bridged communication between warehouse, sales, and IT teams
Business & Big Data Analyst | Cleveland Browns
Business & Big Data Analyst | Cleveland Browns
December 2014 – April 2015
Selected to work on a confidential data analysis team
Conducted data mining to support organizational decision-making
Consultant | Electrolux
Consultant | Electrolux
February 2014 – August 2014
Led a team to determine optimal Latin American distribution center location
Utilized simulation modeling (ARENA) and optimization techniques
Undergraduate Assistant & Field Technician | UM Bonefish and Tarpon Research Center
Undergraduate Assistant & Field Technician | UM Bonefish and Tarpon Research Center
June 2009 – August 2013
Conducted field research including satellite tagging of tarpon
Supported population modeling and fisheries research
Maintained research databases and participated in field expeditions
Intern – Population Dynamics | UM Bonefish and Tarpon Research Center
Intern – Population Dynamics | UM Bonefish and Tarpon Research Center
June 2008 – May 2009
Conducted tagging studies on Bonefish
Assisted with statistical analysis and growth studies
Maintained accurate research and tagging databases
Education
Education
University of Miami
University of Miami
Bachelor of Arts (BA)
2009 – 2013
University of Miami School of Business
University of Miami School of Business
Master of Business Administration (MBA)
2013 – 2015
Concentration in Mergers & Acquisitions, Business Information Systems, and Data Science
Bloc.io – Software Engineering Program
Bloc.io – Software Engineering Program
2016 – 2018
Dropped out to actually start building things.
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