Don Beveridge

"That was a BAD business investment."

– Don Beveridge over the shoulders of the HuniePop developers.

"He's BEAUTIFUL."

– Jack Packard, RedLetterMedia.

"Check out Mr. Businessman! He's got some wild, wild life on his way to the stock exchange!"

– "Wild Wild Life" by Talking Heads.

"I just can't follow this prick!"

– Confucius.

Introduction

Don Beveridge is an author, international consultant, public speaker, and certified crazy man from Miami, Florida. According to Speakerpedia, he taught lectures at the Management Institute, School of Business at the University of Wisconsin for more than twenty years, as well as writing such books as The Achievement Challenge (1988) and Sound Selling (1990). Beveridge has worked as a consultant at numerous international corporations, including General Motors, Pillsbury, Continental Grain, AT&T, Hitachi, Burger King, Toyoda, Motorola, and Some New Bagel LLC. Despite his already prosperous job history as a business executive, consultant, and motivational speaker on such topics as the assurance of costumer loyalty, he was introduced to a wider audience in 2018, when YouTube channel RedLetterMedia watched and discussed a live VHS recording of his customerization seminar held at the Showboat Casino in Atlantic City, New Jersey in 1998. The channel featured this seminar on the episode "The Black Spine Edition" of their sub-series, Best of the Worst.

Throughout the seminar, Beveridge spoke passionately about common business concepts, practices, and responsibilities, such as keeping track of employees' productivity, seeing sales from customers' points of view, following the "Q.S.C.F." model of "quality, service, cleanliness, and friendliness"; differentiating "a deficiency of knowledge" from "a deficiency of execution"; checking in to see if "we're gonna get smoothies", how Superman destroys people and businesses while simultaneously enabling donut-eating police officers to slack off during armed bank robberies; how managers are on their way out of business if they ever serve customers donuts instead of bagels; making it so the claim "we got bagels" sounds way more exciting than it normally would; and telling managers that (a) "the customers are pouring through the damn restaurant," (b) "seventy-percent of the time, the whopper's served cold," and (c) "push the whopper button!" The "whopper button" comment has since become a RedLetterMedia-related meme that's synonymous with Beveridge on the internet.