Normies — people, creatures, and entities who are unmistakably tangible, i.e. are not the result of orgasmic acid trips, Starro mind control sessions, or nightmares following the consumption of three bananas and cinnamon oatmeal.
Characters — meaningless figures trapped in the irony vortex of fiction, existent only in the minds of mental patients and/or Discord moderators.
Cliques — groups of normies or characters who, as long as you meet their bogus social expectations or stay out of their way entirely, don't give a fuck.
Settings — places or positions where normies and characters can go to live, visit, think, read, murder, streak, get intimate, eat marshmallows, snort oxy, test out hydrogen bombs, or argue over nontroversies that'll be long forgotten within the year.
Brands — sources of fictional characters and settings, usually driven by creativity, commercial profit, human perversion, emotional manipulation, and the construct that anyone's hard work and property can be torn to shit once they're out of the picture.
MacGuffins — not sandwiches sold at McDonalds, but really just... things.
Abstractions — concepts related to language, beliefs, or anything else you can't see, touch, smell, lick, date, torture, get drunk, or force to watch The Bachelorette.
Blue Zone — Sam loves some of these things and really likes the rest.
Green Zone — These range from very good to very tolerable.
Yellow Zone — Eh. They're manageable, but he could do without them.
Orange Zone — There are certain things to keep a fair distance from whenever possible.
Red Zone — Unless you wanna see an autistic contarian swinging a buzzsaw...