App Name
Rooting For You
Description
Many girls suffer from a lack of confidence due to a fear of failure and judgment that can be detrimental to their personal and professional lifestyle. Our app allows users to choose between social, academic, or self-care-based challenges. These challenges will also be valuable to those mentally struggling during the COVID-19 crisis we are facing at this time. When users choose the specific challenge they wish to try, the challenge is planted as a seed in their garden. The user can enter journal entries detailing their progress on the challenge and ultimately grow the seed until it blooms into a flower.
Pitch Video
https://www.youtube.com/watch?v=OfLxWOB58N4&feature=youtu.be
Source Code
https://x.thunkable.com/copy/5e71705fa93a8ac783e2bda4e2fe52ed
Business Plan
https://docs.google.com/document/d/19JG82X8-XlIA9zshPZppVC6Sdm-fdGaJVUbjxCzVS8c/preview
References & Resources: Figma Prototype, Images & Animations, Thunkable
Entrepreneurship 9: Business Plan
Entrepreneurship 5: Mar 18 Logo idea
Daily checkins @ 5pm. Zoom meeting room to test mobile screens
Instructions for sharing Android (scroll to bottom) and iPhone
Review and update Project Planning Checklist.
Tasks for upcoming week
Mary: Code app detailScreen & journalScreen and save user data
Alyssa: Challenge list description and why. Edit & format Business Plan
Alex: Finish buttons. Start on animations.
Ideation 9: Project Planning Checklist
Quick daily weekday checkins @ 5pm starting Monday Mar 16. Stay and work on tasks together if you'd like.
Before next online meeting on Sunday Mar 22 @ 5pm
Review and update Project Planning Checklist.
Mary: Develop challenge list. Start Business Plan
Alyssa: Set up basic app framework and 1st 2-3 screens set up.
Alex: Finish graphics for app. Update prototype. Show home screen with more user selected challenges.
Image Resources: Seed Packets, Growing Plants
Before next online meeting on Sun Mar 15 @ 11am
Test with 3 users using Figma. Particularly think about home the home screen, challenge details, and journal pages should look and function.
Read carefully about non-profit vs social enterprise: Entrepreneurship 6, Entrepreneurship 7, Entrepreneurship 8
Start drafting Business Plan: Title, Executive Summary, Company Description, Product/Service Description, Market Analysis. You should be able to pull from other documents we've created. We will continue working on Marketing & Financial Plan. See samples.
Read Pitch Video 1 and watch samples. Brainstorm & Outline for Pitch Video.
Review and add to Project Planning Checklist. On other tabs in the worksheet, we will need to decide on naming conventions and keep track of any questions & issues you might have.
Review App Name, Color & Finance Survey
App Name: rooting for you, san serif font, lower case name
sprout on head/rooted plant/with exclamation?
Logo Ideas (Feb 23)
Logo Ideas (Feb 16)
Prototype PDF (Feb 23)
Before next online meeting on Sun Mar 1 @ 11:30am
Come up with 2 more refined logos: sprout on head/rooted plant/with exclamation?
Test with 3 users using Figma
Read Thunkable Docs: Gaming, Canvas, Sprites, Events, Database, Animation
Download and remix Maze
Read carefully about non-profit vs social enterprise: Entrepreneurship 6, Entrepreneurship 7, Entrepreneurship 8
Positioning: For teens seeking confidence, APP will provide interactive challenges to help overcome their fear of failure and grow while having fun.
Top 5 app name ideas:
Rooting For You
Sprout of the House
Sproutside App
Plant Success
Proseed App
Entrepreneurship 3, Entrepreneurship 4: Color & Typefaces
Colors: greens/blues
Display Typeface: Capriola
Body Typeface: Montserrat
Entrepreneurship 5: Logo Brainstorming
Logo Ideas (Feb 16)
Paper Prototype (Feb 9)
Entrepreneurship 1: Businesses & Mission Statements
Social Enterprise Mission: To encourage teens to face their fear of failure and develop a growth mindset through a fun app that challenges users to take risks, growing a personalized garden along the way.
Entrepreneurship 3, Entrepreneurship 4: Color & Typefaces
Before next online meeting on Sun Feb 16 @ 2:30pm
Think about (survey friends & family) on app name ideas then review Branding
Review Entrepreneurship 3, Entrepreneurship 4 then complete Color & Typefaces
Review Ideation 9: Project Canvas
Read Entrepreneurship 5: Logo Design Tool then brainstorm logo ideas
User Survey, Persona & Story Worksheet
Ideation 6: Problem Statement (include stats from survey results)
Young girls have a fear of taking risks. This fear can prevent them from taking more rigorous classes, pursuing a career in STEM, or applying to a prestigious job. According to a 2017 survey found that “Over 80% of girls agree that if girls felt failing was okay during puberty, they would keep doing the things they loved, take on more challenges and grow in confidence” (1). Our solution is to encourage girls to challenge themselves in their daily lives by having them set challenges for themselves, as well as rewarding them for completing these and pre-set challenges. Regularly taking challenges in their lives could help young girls normalize failure, making them more comfortable with taking beneficial risks in life and allowing them to grow as a person. 88% of the 200+ teens we surveyed believed that having more confidence will increase their happiness.
The app will present some healthy risks and challenges that users can personalize. When the user chooses a challenge, it plants a seed. When they take the risk, the plant grows until a flower blooms, but they must go back every once in a while to keep the flower alive.
AWW Board, Paper Prototype (Feb 2)
Figma (setup student account)
Before next meeting Feb 9 @ 11am
Review & think about flow and screens for challenges
The Always Confidence & Puberty Wave V Study was conducted by MSLGROUP using the Research Now Panel and surveyed a total of 1,500 Americans. The survey was conducted among a sample of 1,000 females aged 16 to 24 year old and 500 males aged 16 to 24. The survey was implemented between the dates of March 9, 2017 through March 24, 2017.
Key Always Confidence & Puberty Wave V Study Findings
Over half of girls lose confidence at puberty
50% of girls feel paralyzed by fear of failure during puberty
7 in 10 girls avoid trying new things during puberty because they are afraid to fail and 6 in 10 said that failing during puberty made them want to quit
Half of girls feel that society rejects girls who fail
8 in 10 girls report societal pressure to please others & be perfect are key contributors to girls’ fear of failure during puberty
75% of girls agree that social media contributes to girls’ fear of failing during puberty
Top 3 things girls gain from persevering through failing are increased knowledge, strength and confidence
Over 80% of girls agree that if girls felt failing was okay during puberty, they would keep doing the things they loved, take on more challenges and grow in confidence
Ideation 6: Problem Statement (refine)
Ideation 5: User Survey (finish & send)
Ideation 7: Minimum Viable Product
Before next meeting Feb 2 @ 11am
Send out User Survey
Complete User Persona , User Story
Read Ideation 8
Expert Interview + Problem Statement Worksheet
Reword "challenge" more neutral, "failure" & "risk" only negative
Explain "why" of subconscious brain behind challenges
Ideation 6: Problem Statement (refine + stats)
Ideation 5: User Survey (draft)
Before next meeting Jan 26 @ 11am
Review User Survey
Read Ideation 7: Minimum Viable Product , User Persona , User Story
Learn about Carol Dweck's TED Talk, Growth Mindset Science, Growth Mindset Summary
Ideation 5: Market Research (2 user interviews & 3 competitors analysis)
Other apps for building confidence
Most competitors have affirmations or hypnotic suggestions in audio for a passive experience. Cognitive Diary is somewhat interactive. Empowered Girls is most similar to our idea but is website only, not app.
Ideation 6: Problem Statement (draft)
Young girls and women have a lack of confidence due to fear of failure and of taking risks, which can prevent them from taking more rigorous classes, pursuing a career in STEM, or applying to an intimidating job. [INSERT RISK STATISTIC HERE]. Our solution is to encourage girls and women to take risks in their daily lives by having them set risks for themselves and rewarding them for taking their pre-set risks. Regularly taking risks in their lives could [INSERT STATISTIC ABOUT COMFORT LEVEL ASSOCIATED WITH RISK] make them more comfortable with taking risks and encourage them to take larger risks, tackle challenges, and accept failure as a learning process.
The app will present some healthy risks and challenges that users can personalize. When the user chooses a challenge, it plants a seed. When they take the risk, the plant grows until a flower blooms. But they must go back once and in a while to keep the flower alive.
Expert Interview + Problem Statement Worksheet
Review and revise problem statement to be finalized.
Complete & share before the next meeting Jan 20 @ 6pm
1 expert interview
2 user interviews
Ideation 4: Brainstorm Solutions
Key Problem
People who lack confidence, have imposter syndrome, need help advocating for self (related to lack of diversity in STEM, fear of public speaking)
Brainstorm Solutions
List of challenges to raise confidence, encourage risk-taking, OK to fail
Diagnose at the beginning with the user interest/survey
Journal/remind daily to record
Suggested challenges from user community
Suggest related challenges via AI
Categorize challenges: physical, social, duration, difficulty
Include own personal project
Set goals: daily, weekly, monthly, yearly, lifetime
Possible challenges: phone calls, talk to new people, try new food/skill, nice, eat
Use AI to assess confidence in speech, recognize power poses
Gamify with animation & sprites
Rose/flower for encouragement, bloom when succeed, new seed when fail
Provide opportunities & resources, educational videos
Quote of the day on home page
Ideation 5: Market Research (begin)
Complete & share before the next meeting around Dec 20-22
2 user interviews
3 competitors analysis
Coding 2: Algorithms & Pseudocode
Download & install Android Studio 3.6 beta
Ideation 1: Understanding Your Community
Ideation 2: Brainstorming Problems
Ideation 3: Solving Problems with Mobile Phones
TED talk videos
Teach girls bravery, not perfection by Reshma Saujani (12:35)
Why we have too few women leaders by Sheryl Sanders (14:51)
You body language may shape who you are by Amy Cuddy (20:56)
Neural Art workshop
Technovation Ambassador presentation
Getting Started: Team name selected, Members registered
Format for Saving User Data: JSON Editor: rooting_sample.json
References & Resources: Figma Prototype, Images & Animations, Thunkable
Entrepreneurship 9: Business Plan
Entrepreneurship 5: Mar 18 Logo idea
Entrepreneurship 7, Entrepreneurship 8: Business Model
Pitch 1: Pitch Video Brainstorm/Outline/Script
Android Studio with Java Tutorial
Android Studio with ML Kit Tutorial
Daily checkins @ 5pm starting Mar 16 on Zoom to test mobile screens
Instructions for sharing Android (scroll to bottom) and iPhone
Review and update Project Planning Checklist.
Tasks for upcoming week
Mary: Edit & include marketing info into Business Plan
Alyssa: Code app detailScreen & journalScreen and save user data. Finalize Business Plan and Pitch Video Script
Alex: Finish graphics & animations. Debug app homeScreen.