Vaibhav Sharma: Innovating Fashion with Code Blue

At CodeBlue, we have a top of the industry cross functional team working for some of the biggest name in the domestic Indian and global market,” explains Vaibhav Sharma, CEO of the business. 

Vaibhav has been the vision and navigation behind CodeBlue, while Bhaskar, a top Asia Pac talent in denim development leads the product development.

We treat denim as a canvass!” adds Bhaskar, “Converting beautiful product from a raw indigo denim fabric” he says.

Denimwear is an altogether different animal to tame when it comes to fashion product categories. The sheer amount and depth of technical processes involved to convert denim fabric to a fine denim wear product makes it a domain with few specialists” quips Vaibhav. He adds further “Our new R&I and production center in Noida gives us a definite edge. Our display center here allows our product team to fully express and showcase our cutting-edge developments and innovations. We invest heavily in people and product, and want to take the pole position in denim wear development and manufacturing” Vaibhav sums up 

A new state of the art office and factory surely paves way for this aggressive team taking a deep dive into the indigo world.

What’s New CodeBlue?

With our new R n I hub and production centre up and running, we are creating all new experiences for brands and retailers to customize and narrow down their product offerings.” Says Vaibhav Sharma, CEO of CodeBlue Clothing Pvt Ltd 

We are all about capturing emerging trends at the start of the curve, if not emerge as a trend ourselves with product innovations helming our core activities. Latest additions really excite us. For instance, there is a very strong return of black denim!! From Gothic & Neo Gothic themes to a jet black that can fade down to almost white and colour denim achieved with overdyes & sprays dyeing.” He adds.