The 2024 Jeep Wrangler Rubicon 392 Final Edition commands a premium price, with the manufacturer‑suggested retail price (MSRP) for the four‑door model listed at approximately $101,890. Because it is a limited‑run “Final Edition” (production capped at a few thousand units) and includes the 6.4‑liter HEMI V8, exclusive badging, upgraded brakes, and performance‑focused accessories, the base price stays in the low six‑figure range, and dealer‑added options, taxes, and fees can raise the out‑the‑door cost further. Total cost‑of‑ownership estimates from Kelley Blue Book place the five‑year expense at around $108,942, which accounts for depreciation (about $47,800 over five years), higher fuel consumption, insurance, and maintenance associated with a large V8 powertrain. While the upfront price is steep, the vehicle’s rarity and performance pedigree help preserve resale value, partially offsetting depreciation for owners who plan to keep the Wrangler for several years.