Why "near me" searches for co-work spaces are in Trend

Coworking spaces have been around for a while now, with the first one opening its doors in 1995. However, it wasn’t until around 2016 that they started to become really popular. What was once reserved for freelancers and startups has now grown into a global phenomenon.

With the blooming of these co-office spaces, the rise of "near me" searches is one of the most notable search trends we've seen over the past few years. It's also a prime opportunity to win over more customers, but before hoping to do that we need to understand why these “near me” searches are at the top of the SERP chart.

There are plenty of reasons that make “near me” searches special and highly valuable, such as:

1. Voice Enabled Devices and Services: These days the voice enable devices such as Google Home and ALEXA are very popular. These devices allow users to perform local searches with ease. Optimized “near me” searches help users to get the most relevant results.

2. The Evolution of Local SEO: With the evolution of SEO, local searches become very prominent to get detailed results. Searches like “near me” and “the best” started trending. Different methods are also applied to rank the “near me” searches for both mobile and desktop users

3. Optimization of Mobile Phones: As per the 2021 report the searches for local services are highly influenced by mobile devices. Optimization of mobile devices with voice searches and AI like google assistant, the “near me” searches are more commonly used among users.

The “near me” searches grow rapidly in the last few years. Most phrases associated with “near me” have shown more than 200%. The “near me” mobile searches alone have achieved 500% more growth than other search phrases.

Most coworking spaces use “near me” keywords like “coworking spaces near me” to rank themselves. Here's how you can capitalize on this search trend.

When site visitors are searching for businesses nearby, they want to know that they'll get what they need. To stay relevant in the SERPs and keep bringing in new customers, your website needs to meet some basic requirements:

Your website must be mobile-friendly:

A recent study by Google revealed that over half of all internet users conduct local searches on their smartphones. Building a mobile-friendly website is essential for any business, especially if you want to rank highly in Google’s search results.

If your site isn't already optimized for mobile devices, consider hiring an experienced web developer or agency to help you make the needed changes. If you don't have a responsive design, you're going to lose out when users search for nearby businesses using their phones.

The site must load quickly:

As we mentioned earlier, the average lifespan of a website is shrinking. This means that your site needs to be faster than ever before—and it will need to stay fast as you add more and more pages.

Users expect sites that drop below 2 seconds in load time to be slow or broken, so make sure yours loads within this timeframe or faster!

Maintenance:

A lot of people think that once their site is finished, they can just leave it alone and expect everyone to keep coming back for more. The truth? If you want users coming back again and again, then your content needs updating regularly—at least once a month!

Regular updates mean testing! You’re going to want a way of seeing how people are using your content so that when you change something or add something new, it actually works well for them too!

Its navigation should be intuitive:

So that enough that people can find what they want without getting lost along the way—and if possible, let them know where else you offer products/services through clear calls-to-action (CTAs).

Optimize for local search:

By creating an XML sitemap on both desktop/laptop computers as well as mobile devices (if applicable). If this is something that's unfamiliar but sounds like something worth exploring further while reading through these tips, check out our article on how to create one here!

Add local business listings: Local businesses should make sure they're listed on all of the major directories within their industry so potential customers can find them easily when searching for services like yours nearby. This will rank your business in SERP.

Optimizing your site for "near me" searches is a prime opportunity to win over more customers. Most cowork spaces try to capitalize on it through proper SEO planning.

To Sum Up

Today, more and more people are searching for “coworking spaces near me” on Google. We’re excited to see how this trend will continue to grow in 2022 and beyond. The most successful coworking spaces in Delhi are gaining huge benefits from these trends.

On top of it, these spaces offer a variety of services and strengthen their online presence. They also have a community feel, so it doesn't matter if you're a freelancer or an entrepreneur—you'll be delighted to be a part of the collaborative cult.