Europe Not From Concentrate (NFC) Puree Market was valued at USD 1.2 Billion in 2022 and is projected to reach USD 2.0 Billion by 2030, growing at a CAGR of 7.5% from 2024 to 2030.
The European Not From Concentrate (NFC) puree market has been experiencing notable growth, driven by consumers' increasing preference for natural and minimally processed food products. NFC purees, known for retaining the authentic taste, color, and nutritional profile of fresh fruits, have become a cornerstone in various industries, including baby food, dairy, bakery, and beverages.
Market Overview
In 2019, the global NFC puree market was valued at approximately USD 10.2 billion and is projected to grow at a Compound Annual Growth Rate (CAGR) of 4.8% through 2028. This upward trend is particularly evident in Europe, where health-conscious consumers are willing to invest in premium, natural food products. The European market's growth is further bolstered by the region's robust fruit production capabilities and the rising demand for organic and no-added-sugar options.
Industry Requirements and Applications
The food industry is the primary consumer of NFC purees, utilizing them in various applications:
Baby Food: Parents are increasingly seeking natural and wholesome options for infant nutrition. NFC purees, free from additives and preservatives, align perfectly with this demand, offering safe and nutritious choices for babies.
Dairy and Frozen Products: NFC purees are extensively used in yogurts, ice creams, and smoothies to enhance flavor and nutritional content. Their natural sweetness and vibrant colors make them ideal ingredients in these products.
Bakery and Confectionery: Bakers and confectioners incorporate NFC purees into pastries, cakes, and candies to achieve authentic fruit flavors without relying on artificial additives.
Beverages: The beverage industry utilizes NFC purees in the production of smoothies, juices, and alcoholic drinks, catering to consumers seeking natural and refreshing beverage options.
Market Segmentation
The NFC puree market can be segmented based on product type, form, fruit type, and application:
Product Type: NFC purees are available in variants with added sugar and without added sugar. The no-added-sugar segment is gaining traction due to increasing health awareness and the demand for low-sugar products.
Form: NFC purees are offered in liquid and frozen forms. The liquid form is predominantly used in immediate consumption products, while the frozen form is favored for its extended shelf life and convenience in transportation.
Fruit Type: NFC purees are derived from a variety of fruits, including berries (blueberry, raspberry, strawberry), citrus fruits (orange, lemon), exotic fruits (banana, mango, melon, pineapple, tomato), and orchard fruits (apple, apricot, peach, pear).
Application: Beyond the primary applications in food and beverages, NFC purees are also utilized in specialized products such as baby food, dairy and frozen products, bakery and confectionery items, and smoothies and snack drinks.
Regulatory and Consumer Trends
European consumers are increasingly scrutinizing product labels, favoring items with clean labels and natural ingredients. This shift has prompted manufacturers to adopt NFC purees to meet the demand for transparency and authenticity. Additionally, regulatory bodies in Europe have been advocating for reduced sugar content in food products, further propelling the use of no-added-sugar NFC purees.
Challenges and Opportunities
While the NFC puree market is on the rise, it faces challenges such as higher production costs compared to concentrates and the need for efficient cold chain logistics to maintain product quality. However, these challenges present opportunities for innovation in processing technologies and supply chain management. Companies investing in sustainable practices and advanced preservation methods are likely to gain a competitive edge.
Personal Insights
Having observed the evolving food industry landscape, it's evident that the demand for natural and minimally processed products is more than a passing trend—it's a significant shift in consumer behavior. The emphasis on health, wellness, and environmental sustainability is driving both consumers and manufacturers toward products like NFC purees. This transition mirrors the technological advancements seen in other sectors, such as the 100 Gigabit Fiber Optic Transceiver market, where the push for faster, more efficient data transmission parallels the food industry's move toward purity and efficiency.
Future Outlook
The European NFC puree market is poised for continued growth, supported by consumer demand for natural products, regulatory support for healthier food options, and the food industry's commitment to innovation. As consumers become more informed and selective, the emphasis on quality, authenticity, and sustainability will likely drive the market forward, offering abundant opportunities for businesses that align with these values.
Get an In-Depth Research Analysis of the Europe Not From Concentrate (NFC) Puree Market Size And Forecast [2025-2032]
Dohler Group
Tree Top
SunOpta
Inc.
Hain Celestial Group
SVZ Industrial Fruit & Vegetable Ingredients
Kerr Concentrates
Symrise AG
AGRANA Beteiligungs-AG
Monin Incorporated
Superior Foods Companies
By the year 2030, the scale for growth in the market research industry is reported to be above 120 billion which further indicates its projected compound annual growth rate (CAGR), of more than 5.8% from 2023 to 2030. There have also been disruptions in the industry due to advancements in machine learning, artificial intelligence and data analytics There is predictive analysis and real time information about consumers which such technologies provide to the companies enabling them to make better and precise decisions. The Asia-Pacific region is expected to be a key driver of growth, accounting for more than 35% of total revenue growth. In addition, new innovative techniques such as mobile surveys, social listening, and online panels, which emphasize speed, precision, and customization, are also transforming this particular sector.
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Growing demand for below applications around the world has had a direct impact on the growth of the Europe Not From Concentrate (NFC) Puree Market
Fruit Puree
Vegetable Puree
Food & Beverages
Baby Food
Cosmetics & Personal Care
Glass Bottles
Plastic Bottles
Cartons
Pouches
Supermarkets & Hypermarkets
Convenience Stores
Online Retail
Direct Sales
Frozen
Chilled
Ambient
US (United States, US and Mexico)
Europe (Germany, UK, France, Italy, Russia, Turkey, etc.)
Asia-Pacific (China, Japan, Korea, India, Australia, Indonesia, Thailand, Philippines, Malaysia and Vietnam)
South America (Brazil, Argentina, Columbia, etc.)
Middle East and Africa (Saudi Arabia, UAE, Egypt, Nigeria and South Africa)
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1. Introduction of the Europe Not From Concentrate (NFC) Puree Market
Overview of the Market
Scope of Report
Assumptions
2. Executive Summary
3. Research Methodology of Verified Market Reports
Data Mining
Validation
Primary Interviews
List of Data Sources
4. Europe Not From Concentrate (NFC) Puree Market Outlook
Overview
Market Dynamics
Drivers
Restraints
Opportunities
Porters Five Force Model
Value Chain Analysis
5. Europe Not From Concentrate (NFC) Puree Market, By Type
6. Europe Not From Concentrate (NFC) Puree Market, By Application
7. Europe Not From Concentrate (NFC) Puree Market, By Geography
US
Europe
Asia Pacific
Rest of the World
8. Europe Not From Concentrate (NFC) Puree Market Competitive Landscape
Overview
Company Market Ranking
Key Development Strategies
9. Company Profiles
10. Appendix
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