Clinic Marketing Group is a medical weight loss marketing agency in New York, NY that grows profitable weight loss practices predictably using proven marketing strategies and methods. We leverage the power of digital marketing, video marketing, social media, reputation marketing and traffic generation to create a steady flow of potential new patients. At Clinic Marketing Group, our proven track record can be put to work growing practice. We are known for getting great Google search results, with most of our clients dominating the listings in their local markets. And, because rankings aren’t enough, well highlight your professional practice and success at helping weight loss patients across many platforms. Call (646) 969-3222.

The advertising and marketing industries have been steadily changing in the face of the increasing presence of the internet, social networking services, and viral media. A medical marketing agency that uses the social networking avenue can bolster their own promotional efforts in order to better promote their clients.

The Healthcare Public Relations & Marketing Society of Greater New York released research stating that 34 percent of consumers are using social media to search for health information. This surge in internet traffic illustrates that social networking is vital to medical marketing and advertising.

Using Twitter For Live Feedback

Twitter provides the ability to disseminate information very quickly in a concise format that is easy to follow. While this media might not be appropriate for press release, a medical marketing agency can utilize Twitter for some interesting and unique advertising opportunities.

There have been a small number of hospitals that Tweeted during a live procedure from the operating room. This kind of forward thinking creates a positive buzz for both finding new patients and getting the attention of fellow professionals as well. For example clinics could use Tweets to advise patients about waiting times, doctor availability or office hours during holidays.

Whether they use competitive analyses, focus groups, or market segmentation studies, medical center marketing firms have a variety of ways to delve into the true desires of your target audience. Once research has answered all the necessary questions, the healthcare marketing agency can develop the perfect plan to meet your business goals and advance the status of your organization. While keeping in mind your ROI, medical marketing firms can use budget planning, brand planning, and public relations to further your healthcare facility's reputation and bottom line.

Creative Endeavors

Many in the marketing field will say that the best part of their job is getting to actually create. Any healthcare marketing agency will be clamoring to begin working on a marketing campaign to benefit your company and bring business your way. Through concept development, design, and copywriting for all avenues, medical center marketing firms can develop a strategy for you. Gone are the days where the only advertising was in newspapers or on posters. While print media is still around, electronic, online, and interactive media can all offer even more ways to reach your customers.

Weight loss, diets and "carbs" are common household topics. There is always a new pill or product that really is supposed to work. Whether it's for burning fat or removing cellulite. The truth is, manufacturers are feeding on the false hopes of so many people who would do anything to lose weight and in the quickest amount of time.

Here are three red flags about weight loss marketing that the consumer should know.

1)There is no such thing as a magic pill.

There is no pill or supplement that can make you stronger, bigger or leaner. When you see models or actors in ads promoting a supplement, we need to realize that they do not look that way because of the pill they are advocating. The truth is most of these models have a genetic edge; an unhealthy exercise routine, rigid eating habits and may have had cosmetic surgery. They are promoting that supplement because they have a financial agreement to do so. Also if you look closely, you can also see in tiny print at the bottom of any magazine or television ad the words: "These results are not typical. Must be combined with an exercise and nutrition program". So, if a claim seems too good to be true, it probably is.

2)If a diet states that some foods are good or bad for you.

The truth is there is no such thing as a good food or a bad food. What's really important is the quantity of that food and how often you consume it. Any diet or supplement that speaks of an energy fuel as bad is missing the boat on healthy nutrition. A proper balance is necessary not negating entire food groups to fit the newest "diet plan". These "diet plans" are temporary fixes that cannot be sustained for long term and come at a costly price to your body, especially your metabolism and endocrine system. If you play around with the homeostasis of your body, you will be disappointed with the outcome. The body's main objective is survival. Yo-yo dieting will bring you further and further away from successful weight loss. We need to wonder, if any of these diets actually worked, why is there a new one every few months? If they worked so well, why haven't they been used towards the cure for obesity?

Clarity of Thought:

In order to build a successful career in marketing, one needs to possess a sound mind. When you are conflicted with a competitor, it is important to focus on the strengths of your brand rather than the competitor's product drawbacks. It is important to gather knowledge through previous clinical study documents, previous data of any approvals, regulatory compliances, etc that may give your product the advantage of being safe etc. This means that you will be well prepared while promoting your brand.

Possess inter-personal skills:

A medical marketing person needs to understand the thought process of the people. If one has to convince a target consumer to buy a product, one would first understand what the consumer would think when the product is presented. Would the product be relevant to the consumer? Will the consumer identify with it? Will the consumer prefer my brand over the competitors? If not, how can I make a consumer aware of the superiority of my brand? These questions can be effectively addressed when one possess good inter-personal skills.

Goal oriented:

Medical Marketing requires goal oriented individuals. Marketing a product is always a challenge. One needs to set defined goals to promote a brand in an effective manner. When a goal is defined, it becomes easier to work towards its brand promotion.