Clinic Marketing Group is a marketing agency in New York, NY that grows profitable weight loss practices predictably and reliably using proven marketing strategies and methods. We leverage the power of digital marketing, video marketing, social media, reputation marketing and traffic generation to create a steady flow of potential new patients. At Clinic Marketing Group, our proven track record can be put to work to benefit your growing practice.

Top Reasons Why You Should Hire A Digital Marketing Agency

It's a fact that the future of marketing is digital. While you can market the product/services on your own, you are highly discouraged from doing it. The best way of going about it is hiring a digital marketing agency. The benefits of hiring an agency include:

Save time and money

If you are a small business owner chances are that you are too busy. You have meetings to attend to, phone calls to make, and other business issues. This leaves you little to no time to concentrate on the marketing aspects of the business.

When you hire a digital marketing agency you don't have to worry of marketing your business as you will have left the work to professionals.

It might sound absurd saying that you save money when you hire an agency to market the business for you, but its true-you save money.

If you were to hire an in-house marketer, you will pay him/her up to $70,000 a year. Hiring an agency costs a fraction of that amount.

You achieve results fast

When you are handling the marketing part of your business you most likely don't know what works and what doesn't - you are gambling and guessing. This results to you making many mistakes before you see results.

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Digital marketing agencies specialize in marketing; therefore, they understand the inns and outs of every niche. Since the digital marketing mediums change every day, the agencies keep up with the mediums and ensure that they work with the best and most effective medium in the market. Due to this, you see results fast.

Save on technology and tools

To undertake effective digital marketing you need to have the right medical weight loss marketing agency to monitor your accounts, track data and undertake other marketing tasks. As a small business owner, you most likely can't afford the necessary tools and technology.

When you hire an agency you not only save time and money, you also save on purchasing marketing tools and technology. The tools which can get expensive especially when you have to upgrade them.

Professional experience

Digital marketing agencies are run by educated, trained and experienced professionals. When you hire the agency you bring the knowledge into your business. This results to fast growth of your company.

Conclusion

From the above benefits, it's paramount that you invest in a digital marketing agency.

For you to hire the right agency you need to consider a number of factors. One of the factors is the experience of the agency. A good agency should have reports and case studies of previous clients. A good agency should also be certified to operate in your local area.

The Truth About Weight Loss Marketing

Weight loss, diets and "carbs" are common household topics. There is always a new pill or product that really is supposed to work. Whether it's for burning fat or removing cellulite. The truth is, manufacturers are feeding on the false hopes of so many people who would do anything to lose weight and in the quickest amount of time.

Here are three red flags about weight loss marketing that the consumer should know.

1)There is no such thing as a magic pill.

There is no pill or supplement that can make you stronger, bigger or leaner. When you see models or actors in ads promoting a supplement, we need to realize that they do not look that way because of the pill they are advocating. The truth is most of these models have a genetic edge; an unhealthy exercise routine, rigid eating habits and may have had cosmetic surgery.

They are promoting that supplement because they have a financial agreement to do so. Also if you look closely, you can also see in tiny print at the bottom of any magazine or television ad the words: "These results are not typical. Must be combined with an exercise and nutrition program". So, if a claim seems too good to be true, it probably is.

2)If a diet states that some foods are good or bad for you.

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The truth is there is no such thing as a good food or a bad food. What's really important is the quantity of that food and how often you consume it. Any diet or supplement that speaks of an energy fuel as bad is missing the boat on healthy nutrition. A proper balance is necessary not negating entire food groups to fit the newest "diet plan". These "diet plans" are temporary fixes that cannot be sustained for long term and come at a costly price to your body, especially your metabolism and endocrine system. If you play around with the homeostasis of your body, you will be disappointed with the outcome.

The body's main objective is survival. Yo-yo dieting will bring you further and further away from successful weight loss. We need to wonder, if any of these diets actually worked, why is there a new one every few months? If they worked so well, why haven't they been used towards the cure for obesity? 3)Where did we hear about the latest weight loss craze?

One thing most people do not realize is the lack of regulation in the fitness industry. There is no committee, agency or administration filtering out the inaccurate information; making the majority of what you read misleading. Most articles in local papers or current fitness magazines are feeding on the quick fix mentality and an individual's unrealistic goals. The truth is the public is continually misinformed on how to actually lose weight and keep it off. This puts the credibility of studies and conclusions in question. There are certain steps to making a source reliable for health and fitness information. First, the studies should be published in scientific peer-reviewed journals (case studies and testimonials are not objective and science-based proof). The studies need to breplicated by an outside source. That means, by someone not linked and with no financial backing to the original study. Most often this does not happen. So many times you will see a blurb on a single study, done by Dr. X (a doctor's name improves credibility to most people) recommending a plan or pill. This study often has many loopholes in its methods and has never been replicated for proof of credibility.

Did you know that as of today, Atkins has not published one single study in a scientific peer reviewed journal? This "diet" has been around for over twenty-five years. Do you think they've had enough time to do it? Then why haven't they? The point is not to believe everything that you see or read. The credibility of the research is so important.

Tips In Choosing A Digital Marketing Agency

A digital marketing agency works with a lot of business today to help them reach the right agent. It helps businesses increase brand awareness. It helps businesses increase its customer base. If you are in the business industry, you'd surely want to find a reputable company to help you market your brand. Since these agencies can provide great impact to your business, it's crucial that you choose the right one.

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So how do you choose an agency? For sure, you will find a lot of agencies out there that offer the services you'd want. So how do you shorten the list? What factors do you need to consider in finding the best one?

• Go traditional. One way to find a good company is to ask for recommendations. Find out what agency has been working for a friend or a colleague. Ask about their experiences with the agency. Learn how the agency has helped them and if the results were satisfactory.

• Check out for awards. One way to find out if an agency is good is to check for industry awards. Good companies have been awarded with certifications for their astonishing works.

• Request for a presentation. Once you've narrowed down your choices, request for a presentation from these agencies. Be sure to explain what your company is looking for. And then ask them give a presentation of what marketing strategies can they provide for you.

When agencies make their presentations, you'll need time to assess their ideas. This is not an easy task to do. You need to find the qualities you are looking for in an agency. Establishing your requirements can help you find which agencies are suitable for your wants and needs. So what qualities and other factors should you consider?

• Expertise. Digital marketing has a lot of aspects, and different agencies can provide several services for you. In digital marketing, there are aspects such as web marketing, social media marketing, etc. So when you are aiming for web marketing, find the agency that specializes in it; the same goes for the other aspects. Top Benefits of Hiring a Digital Marketing Agency

Gone are the days when hiring a marketing agency was considered as an expensive matter. But with the increasing competition in the market and social media, companies are now considering to invest on hiring a digital marketing agency.

The main aim of hiring the agency is to get strong online presence and get ahead of the competition.

Small and medium-sized companies set aside a separate budget for online marketing. The good news is that small and medium business believes that hiring agency is a profitable investment. This article explains the major benefits of hiring a digital marketing agency:

Online Technological Expertise: The marketing agency is backed by a professional team of tech expert who are up-to-date about online media. The team understand how and when to use the online expertise to get the best return on marketing.

Cheaper than Offline Marketing: Earlier, a company has limited option to promote their brand on print and TV, which was quite expensive. But as the time changed and social media took over, companies are now exploring digital media which is quite economical than offline. The company has to pay certain fixed amount to the agency on a monthly basis and get brands promoted.

Online Marketing Data: Agencies hold data of many companies and have lot of technical insights to share on with the client. This collaborative work helps the website to grow online.

Quick Reach to Target Audience: One of the benefits of hiring digital marketing agency is the quick reach to target audience. The agency has insights and data of consumer behavior and accordingly sets plan to promote the brand. This certainly leads to effective audience rich faster.

Backed by Valuable Resources: Regular social media updates and lead generation are valuable resources which a company gets. Moreover, the company has a good backup of strong analytics and media experts who understand the market well and accordingly generate an idea for the campaign.

Bringing Down the Burden: Companies runs through various departments and need to take care of each and every department. By handing over, the marketing role to the agency can bring down the burden of the company and concentrate on other departments.

Lot More than Marketing: A digital agency does not limit itself to just marketing, but also has a good resource of a content writer, SEO, graphic designer and web designer. So by hiring just one agency, you will get access to other areas of marketing also.

Saving Money and Time on Training: Hiring a separate team and training them for social media can be time and money consuming. Most reputed digital agencies have trained professionals and ready to work for you.

Able to walk along current Marketing Trend: Online marketers stay updated with the latest marketing trend and use the same to promote your brand. Consulting companies invest time to keep updated to the latest trend tools, technologies and strategies.

Great Leadership: Many highly successful agencies are run by great leaders, who may or may not be directly working with you. They imply their expertise in marketing every brand that certainly helps the company to get a good return.

A Guide to Telling the Credibility of an Online Marketing Agency

When you want to enhance the publicity of your online business, you may find it important to use the advice offered by an online marketing agency. However, it is essential to find a reputable marketing agency by considering certain qualities present in reputable online marketing agencies. These include the following:

Social Media Footprint

Many people use social networks such as Facebook, Twitter and LinkedIn and these sites influence buyers greatly. You can tell an agency's expertise by considering if it is able to promote unique knowledge through social media networks and formats. This can show you whether the online marketing agency is able to match the information consumption preferences of a number of potential clients.

Motivated Employees

The best online marketing agency is one that embraces and encourages motivated employees to express their ideas and expertise. This ensures that no talent is squandered. Employees who are empowered and work with strong leadership in the agency are very powerful.

Good Client Testimonials

When looking at marketing consultants, you will always want to know how previous clients have rated the marketing agency you are interested in. It is preferable to choose a marketing agency that has good client testimonials. Ideally the testimonials should inform you about the issues that you are interested in knowing more about. Another thing that you can consider is case studies. They give you a good picture of the depth and breadth of a certain agency when it comes to solving various issues.

Industry Wards

There are many awards in the digital marketing space. If you find that a marketing agency has received numerous awards, you can be sure that it is able to provide you with the best online marketing services. It is also possible that such an agency has been quoted by the media.

Design and Functionality of the Agency's Website

A website offers a lot of information about an agency. An online marketing agency that has a website that is properly designed and informative displays that it has what it takes to attract customers. You will find that reputable marketing agencies usually add social features to their sites and a good example is blogs.