TL;DR: ClickFunnels is powerful but often overpriced for what you get, with plans starting at $147/month. We found that all-in-one platforms like GrooveFunnels offer significantly more features (including a robust free plan) and provide far better value, making them a smarter choice for most online entrepreneurs and marketers in 2024.
If you’re here, you've probably felt the pinch. You’ve seen the ads, heard the hype from Russell Brunson, and maybe even signed up for a ClickFunnels trial. But then you saw the monthly bill and started asking the right question: "Is this really worth it?" For years, ClickFunnels has dominated the sales funnel conversation, but its high price and feature limitations have left a massive gap in the market for smarter, more cost-effective solutions. As someone who has built and tested countless online marketing systems, I can tell you that clinging to an overpriced tool is one of the fastest ways to kill your profit margins. A well-built sales funnel should make you money, not drain your bank account before you even get started.
That's why you're looking for an alternative. You sense that there has to be a better way—a platform that gives you the power to build, sell, and automate without the premium price tag. And you're right. We're going to break down the best alternatives to ClickFunnels, with a special focus on one that is changing the game entirely. Ready to find a tool that works for you, not against you?
Bottom Line: For entrepreneurs, course creators, and affiliate marketers tired of overpaying for limited features, GrooveFunnels is the clear winner. Its comprehensive free plan is more powerful than many competitors' paid tiers. However, if you're a large enterprise already deeply embedded in the ClickFunnels ecosystem and have a massive budget, sticking with what you know might be easier than migrating.
Let's cut through the marketing jargon. A sales funnel builder is supposed to be your all-in-one tool for turning strangers into customers. It's not just about building pretty landing pages. A modern platform should handle everything: page building, shopping carts, email marketing, membership sites, and affiliate management. The problem with ClickFunnels is that many of these critical features are locked behind expensive plans, forcing you to either pay up or bolt on other costly third-party tools. The goal is to streamline your business, not complicate it with more subscriptions. We're looking for a true all-in-one solution that grows with you without punishing your success with higher fees.
Now's the Time to reconsider why you're wasting money at click funnels when there is so much more on offer for a lot less money.
This is where ClickFunnels really starts to lose its shine. The sticker shock is real, and it’s a major barrier for new and even established businesses. While they offer annual discounts, the core monthly cost remains one of the highest in the industry. Let's compare it to the top alternatives.
Plan
Price
Best For
ClickFunnels Basic
$147/month
Marketers who only need basic funnels and are willing to overpay for the brand name.
ClickFunnels Pro
$197/month
Users needing affiliate features and more funnels, but still facing limitations.
Leadpages
Starts at ~$49/month
Beginners focused purely on landing pages and lead generation, not complex funnels.
Kartra
Starts at ~$99/month
Users who want an all-in-one system but find ClickFunnels too expensive. A solid choice.
GrooveFunnels (Our Recommendation)
Free Starter Plan Available
Everyone. The free plan is robust enough for beginners, and paid plans offer unmatched value.
Notice the trend? Most competitors offer better entry points. But GrooveFunnels is in a league of its own by offering a genuinely useful free-for-life plan that isn't just a gimmick. There are no hidden fees or immediate pressure to upgrade, making it the most accessible and value-packed option on the market.
ClickFunnels is Overpriced: With its basic plan starting at $147/month, ClickFunnels is one of the most expensive options for the features it offers.
All-in-One is the Goal: True value comes from platforms that integrate page building, email marketing, memberships, and a shopping cart without needing third-party tools.
GrooveFunnels Offers Unmatched Value: Its powerful free-for-life plan provides more functionality than many paid competitors, making it the smartest choice for both new and experienced marketers.
Don't Pay for Hype: The effectiveness of your funnel depends on your strategy, not the brand name of the software you use. Choose the tool that maximizes your ROI.
GrooveFunnels isn't just a cheaper alternative; it's arguably a more powerful one. After switching, here's what immediately stood out:
The Unbelievably Generous Free Plan: This isn't a stripped-down trial. The free plan includes page and funnel building, unlimited custom domains, e-commerce stores, a membership site platform, email marketing, and even a blogging platform. You can run a legitimate business on the free plan alone.
True All-in-One Integration: Everything works together seamlessly. Your pages connect to your email lists, which trigger automations that can grant access to your membership site. This eliminates the technical headaches and extra costs of stitching together different apps.
Fast-Growing and Future-Proof: As the fastest-growing funnel builder, GrooveFunnels is constantly adding new features and improvements. You're investing in a platform that's actively evolving to meet the demands of modern digital marketing.
No tool is perfect. While this review focuses on alternatives to ClickFunnels' drawbacks, here's a balanced view:
ClickFunnels' Steep Price Point: This is the biggest and most obvious frustration. Paying $147/month for limited funnels and pages feels restrictive and outdated.
The Learning Curve of GrooveFunnels: Because GrooveFunnels offers so many tools under one roof, it can feel a bit overwhelming for absolute beginners. There's more to learn than a simpler tool like Leadpages, but the long-term payoff is worth it.
ClickFunnels' "Funnel Hacker" Culture: While motivating for some, the high-pressure, "buy-all-the-upsells" culture can be a turn-off for business owners who just want a tool that works without the constant sales pitches.
Groove funnels literally removes all of the big scary costly time money and resource related risks for online marketers.
New Entrepreneurs & Startups: Anyone starting an online business on a budget who needs professional tools without the high monthly cost. The GrooveFunnels free plan is a lifesaver.
Course Creators and Coaches: The integrated membership site and video hosting features make it a one-stop-shop for selling digital products and knowledge.
Affiliate Marketers: Build review pages, bridge pages, and entire funnels to promote offers without paying a fortune in software fees.
Small Business Owners: Anyone looking to generate leads, sell products online, and automate their marketing without hiring a team of developers.
Large Enterprises Deeply Integrated with ClickFunnels: If your entire multi-million dollar business is built on ClickFunnels and its specific API integrations, the cost and effort of migrating might not be worth it.
Technophobes Who Want Extreme Simplicity: If the idea of an all-in-one suite is intimidating, a hyper-simple tool like Leadpages might be a less overwhelming (though less powerful) starting point.
Let's look at what you actually get with the platform we recommend, GrooveFunnels.
This is the core of its value proposition. On the free plan, you get access to GroovePages (page/funnel builder), GrooveSell (shopping cart), GrooveMail (email marketing), GrooveMember (membership sites), and more. In the ClickFunnels world, getting access to email and memberships would require a much more expensive plan. Here, it’s included from day one, which is a massive advantage for building a real, automated business system.
The free plan offers things like Unlimited Custom Domains, Unlimited Products, Unlimited E-commerce Stores, and Unlimited Share Funnels. This is unheard of. Most platforms, including ClickFunnels, put hard caps on these resources to push you into higher-tier plans. GrooveFunnels removes these limitations, allowing you to scale your business without fear of hitting a paywall.
Beyond just building pages, the platform allows you to create sophisticated, automated campaigns. You can use data to segment customers and target them with follow-up marketing via email and SMS. This is the kind of advanced functionality that high-level marketers use to grow their businesses on autopilot, and GrooveFunnels makes it accessible to everyone.
Now is the time to stop paying away so much of your profit for overpriced tools.
While we've focused on GrooveFunnels, it's worth briefly touching on the others. Kartra is a very strong all-in-one competitor, but its starting price is around $99/month, making Groove's free plan a better entry point. Builderall also packs in a lot of features for a low price, but its user interface can feel clunky and less intuitive. Leadpages is excellent for simple landing pages but lacks the deep funnel-building and automation capabilities of a true all-in-one platform. When you weigh features against cost, GrooveFunnels consistently comes out on top as the most balanced and value-driven option.
Once you've switched to a smarter funnel builder, the next step is optimizing your sales process. For marketers serious about maximizing every sale with bumps, upsells, and cart functionality, I highly recommend checking out Mintbird. It’s a powerful shopping cart system designed for conversions.
Discover Mintbird and Boost Your Profits Today!
The verdict is clear. While ClickFunnels paved the way and deserves credit for popularizing sales funnels, its pricing and business model have become outdated. The market has responded with more powerful, better-integrated, and significantly more affordable solutions. For nearly every use case, from starting a new online venture to scaling an existing one, GrooveFunnels offers a superior platform at a fraction of the cost—or even for free.
Stop letting expensive tools dictate your business's potential. By making the switch, you're not just saving money; you're adopting a more comprehensive and modern marketing suite that will grow with you. It’s time to choose a platform that works for your bottom line, not against it.
Ready to see what a modern sales funnel builder can do for your business? See MintBird In Action here! Do not miss this full software demo!!
Category
Score (for GrooveFunnels)
Ease of Use
8/10
Features
10/10
Value for Money
10/10
Support
8/10
Overall
9/10
Yes, the starter plan is free for life. It includes a generous set of features like page building, email marketing, and a shopping cart. There are paid plans with more advanced features and higher limits, but the free plan is powerful enough to run a complete online business.
There is a learning curve, as with any new software. However, GrooveFunnels offers an "unlimited import pages" feature, which can help you recreate your existing funnels more quickly. The long-term savings and added functionality make the one-time effort of switching well worth it.
Yes. The free plan includes GrooveMail, a full-featured email marketing and automation platform. For many users, this can completely replace the need for a separate email marketing subscription, saving you even more money.
Absolutely. While its vast feature set can seem intimidating, the drag-and-drop page builder is intuitive. More importantly, the free plan allows beginners to access professional-grade tools without any financial risk, making it the perfect platform to learn and grow on.
There isn't a "catch" in the traditional sense. Groove's business model is to provide immense value upfront, knowing that as your business grows, you'll be more likely to upgrade to one of their affordable paid plans for even more power. They are betting on their product's ability to help you succeed.