Search Engine Marketing (SEM) is a digital marketing strategy that enhances a website's visibility in search engine results through paid advertising. It involves activities like Pay-Per-Click (PPC) advertising, optimizing ad campaigns, and improving website content to boost online presence and drive targeted traffic.  

Social media advertising involves promoting products or services on platforms like Facebook, Instagram, and Twitter. It leverages targeted ads to reach specific demographics, increasing brand visibility and engagement.  

Social Media Management involves creating, scheduling, analyzing, and engaging with content across various social media platforms to enhance a brand's online presence. It includes activities such as posting, monitoring, and responding to audience interactions to build and maintain a positive online reputation.  

SEO, or Search Engine Optimization, is the practice of enhancing a website's visibility on search engines like Google. It involves optimizing content, keywords, and technical aspects to improve rankings, drive organic traffic, and increase online presence.  

Google Ads is a product that you can use to promote your business, help sell products or services, raise awareness, and increase traffic to your website. Google Ads accounts are managed online, so you can create and change your ad campaign at any time, including your ad text, settings, and budget. 

Collecting, analyzing, and interpreting data to derive insights and make informed decisions. It provides a systematic approach to assessing performance, tracking key metrics, and generating reports for strategic planning and continuous improvement.