TACTICS

Background

Starting a twitter beef with Elon Musk over affordability because his vehicles are not accessible for the average Canadian. By bating him to respond we can bring in a lot media attention to a possible affordable EV Crown corporation.

Background

We want to generate buzz for a potential Crown corporation by having a fake commercial for this vehicle. By generating this type of attention, it'll force the government to address the campaign directly and generate interest by the public.

Background

The concept car event will feature a mock version of what the vehicle could look like and what features it could have, and allow media and Canadians to get a taste of what it could be like in person.