Cardi Gras

OVERVIEW

Cardi Gras took over Super Bowl Weekend in New Orleans, turning Bourbon Street into a full-blown celebration of Fat Tuesday and Cardi B’s vodka-infused whipped cream, Whipshots. I led marketing and PR for the entire activation, from campaign planning to on-the-ground execution, creating a launch that matched the chaos and charm of Mardi Gras itself.

STRATEGY

The goal was to fuse Whipshots’ over-the-top personality with Fat Tuesday’s iconic Bourbon Street energy. We tapped into Cardi B’s cultural gravity, built a look that felt perfectly Mardi Gras, and designed moments engineered for massive social lift. For Fat Tuesday, this was a chance to claim the spotlight during one of the busiest weekends of the year, and make our location the destination for press, influencers, and partygoers for the Mardi gras season.

EXECUTION

We transformed Fat Tuesday’s Bourbon Street storefront into a full Whipshots pop-up takeover, complete with bold visuals, photo moments, high-energy brand experiences, and Cardi B herself leading the energy. The centerpiece was the world’s largest daiquiri, created as a show-stopping stunt to dominate foot traffic and spark citywide buzz. I led all creative direction, PR flow, influencer coordination, and on-site production on behalf of Fat Tuesday, ensuring the activation felt like one massive, Cardi-B-powered Fat Tuesday party from start to finish.

IMPACT & RESULTS

The Cardi Gras activation delivered historic results for the brand, generating a massive 11 million impressions and dominating social feeds throughout the weekend. The campaign’s strategic PR flow secured 20 media placements across high-tier publications, while targeted influencer coordination resulted in 10 unique creator coverages. This combination of massive organic reach and traditional media validation established the activation as one of the most successful pop-up takeovers in the brand's history.