Branding

Branding vs. Brand

A brand is the product or service. Branding is the act of creating a name, symbol, or design that identifies and differentiates a product from other products.

Brand Personality: A strong brand has a personality that resonates with its audience.

Brand Equity: The worth of your brand.

Brand components include:

• Logo: A symbol or other design adopted by an organization to identify its products, uniforms, vehicles, etc.
• Colour palette: Colours consistently used to make a product/company more identifiable
• Typography: A typeface or more popularly as a 'font-family' showcased in a company’s materials
• Graphic/icon: Parts of logo’s made to fit in squares ('quadratic') for letterhead etc.
• Tagline: A brief phrase that is closely allied with a company name or brand
• Jingle: A short song or tune used in advertising and for other commercial uses

Class activity:

Create for your product:

• Name
• Colour palette
• Logo
• Tagline or jingle