Touring opportunities do not all work in the same way. An artist might apply directly to a Fringe festival, approach a venue programmer, be selected for a rural touring menu or work through an agent or producer. The Circuit aims to make these different routes clearer and help artists understand how to access each part of the touring ecosystem.

Understanding different touring models

The table gives The Circuit a much stronger purpose. It shows that you’re not merely compiling another venue directory; you’re helping artists navigate an otherwise fragmented system.

Fringe Festival Touring Routes

This guide is for artists and companies planning to tour across the UK and Ireland. It focuses on small-scale touring spaces such as Fringe Festivals, London Fringe venues, and Rural Touring. It includes suggested touring routes, festival groupings by month, and practical tips for building an efficient, affordable tour.

Planning Tips

Timing: Start applying in autumn or winter. Many festivals close entries by March.

Budgeting: Share travel and accommodation where possible. Look for venue deals and artist passes.

Marketing: Prepare press photos, a trailer, and clear social handles. Use hashtags and venue promo tools.

Tech: Keep your tech simple and adaptable. Bring your own operator if needed.

Networking: Use each festival to connect with other artists and programmers.

The Circuit is supported by

Encore Insure

encoreinsure offers you theatrical production insurance and public liability insurance.

Tysers Live theatre team advises approximately 130 theatres and venues in the UK ranging from fringe theatres to the West End, of which we provide insurance for over 65% the latter. From insurance cover for theatre productions and theatres to tours, festivals and sports events, our policies provide comprehensive cover at highly competitive premiums.

For more information please visit www.tysers.com