Kendrick Mitchell is the CEO of Chrystal Clear Cleaning. Accompanied with him is his co-owner Ren Burford. Kendrick came up with the idea of owning a cleaning business based on his years of experience working for others, while becoming a professional in his craft. He specializes in carpet cleaning, but his company will provide whatever type of cleaning that a customer requests.

His motivation came from Ren Burford and Chrystal Mitchell. Kendrick incorporated his wife's name by the way it is uniquely spelled, which includes the letter (h) instead of the standard spelling of Crystal. Kendrick's goal is for customers to feel like their money is worth his service.

His customer service has acquired him to consistently be in business with some of the top restaurants and daycares, such as Dairy Queen and Creative Schools. They have been loyal customers for the last three years. He is very thankful for his customers. Kendrick wants to continue his goal of being one of the top competitive cleaning services.