For the Innovate 2025 User Conference, I led the design of the event’s branding with a focus on creating a visual identity that was both distinctive and connected to its setting and roots. Central to the design is a series of abstract mountain forms—used throughout the branding as a dynamic visual element—that not only add depth and energy, but also pay homage to the iconic mountain ranges surrounding Salt Lake City, Utah, where the conference is held. The color palette carefully balances brand consistency and individuality: it draws from Trimble’s core colors to maintain visual alignment with the parent company, while the addition of a vibrant teal introduces a fresh, modern tone unique to the Innovate 2025 experience.