Chrome Hearts is a luxury brandfrom Hollywood, founded in 1988 by Richard Stark, Leonard Kamhout and John Bowman. It is currently co-owned by Richard Stark and his wife Laurie Lynn Stark. Its logo contains a cross with the brand name around it on a circular ribbon. The brand produces silver, gold, and diamond accessories, alongside eyewear, leather items, apparel, furniture, kitchenwear, and random objects. They are known for using leather, silver, and ebony. The production site covers three blocks in the middle of Hollywood and consists of multiple buildings and factories around the world. Production is mainly done in-house at the big production site in Hollywood. As of 2021, they have 1000 staff at their Los Angeles production site. Although not officially disclosed by Chrome Hearts, the brand is estimated to be worth around $1 billion.
Richard Stark and John Bowman started the business in a Los Angeles garage in early 1988. Bowman was a manufacturer of leather goods, while Stark merchandised top grade raw leathers.They initially established the label in order to produce leather jackets that weren't available on the market. The third partner was master sterling silver jeweller Leonard Kamhout. The company's first task was a costume design for Chopper Chicks in Zombietown, co-starring the girlfriend of Steve Jones, the lead guitarist of the Sex Pistols; Stark took the name of the brand from the working title of the movie. In 1992, the brand was awarded Accessory Designer Award of the Year by the CFDA. In 1994, Stark, Bowman, and Kamhout had a falling-out, and Bowman and Kamhout withdrew from the brand. Since 1994, Chrome Hearts has been co-owned by Richard Stark and his wife Laurie Lynn Stark.
In 1996, the first Chrome Hearts boutique opened at 159 East, 64th Street, Manhattan, New York City. In 1999, a second boutique opened in Minami-Aoyama, Tokyo. In 2000, Richard Stark collaborated with Tommy Perse, owner of Maxfield, and architect Mark Steele to build a third boutique in West Hollywood, Los Angeles. In 2003, Chrome Hearts opened a boutique at Prince's Building, Hong Kong.
In the early 2000s, Chrome Hearts began publishing its own fashion magazine, which featured interviews and celebrity photoshoots, many of which were shot by Laurie Lynn Stark. It was published until 2017.Â
In April 2020, Chrome Hearts sued clothing brand MNML for using their trademark cross symbol on jeans.