Reasons To Choose PGP in Digital Marketing Course as your Career

There are many advantages to choosing to start a career in the field of digital marketing. It is a booming and rapidly expanding field and so there are many opportunities to grow and develop a bright, successful, lucrative, and profitable career in it.

In this article we will discuss the many reasons to take the PGP in digital marketing course in order to start a career in digital marketing.

1. You will be able to touch the world on a global scale -

The world of digital marketers takes place on a truly global scale. They have the ability to make advertisements and other media which can reach and touch the lives of millions. We regularly see advertisements and other forms of digital marketing reach billions of views on YouTube.

We also see how through digital marketing companies can actually create trends and cultures in modern society. Concepts such as dabbing and other popular social phenomenon and even memes on social media are an example of how digital marketers can influence the minds of millions and even billions of people through their work.

Digital marketers can influence the psychology of people through their work and creativity. The modern society is very impressionable and susceptible to being influenced and directed by digital marketing. They take the things they see on electronic screens very seriously and consider them to be very authoritative.

The digital marketing certification is geared towards helping learners to make an impact on a global scale.

2. You will be able to pick and choose a target audience to influence -

You will be able to pick and choose a target audience to influence. The modern society is not just a homogenous collection of one group of people. It consists of several different kinds of people divided into several different groups based on taste, preference, religion, ideology, age, race, colour, caste etc. The PGP in digital marketing certification teaches the learners how to influence each one of these groups.

Digital marketers are fully aware of this and because of this awareness and knowledge they know how to target specific segments of the population with their digital marketing campaigns and advertisements. They know how to craft their advertisements for a certain section of the population.

Digital marketers conduct extensive surveys and carry out a lot of study and research on the unique tastes, preferences, likes, and dislikes of the various groups and divisions of society. On the basis of that study and research they are able to determine which kind of advertisements will appeal to a certain section of the society the most.

3. You will be able to contribute in spreading awareness about products and services in an affordable way -

You will be able to make an important contribution in spreading awareness about the products and services of a business or organization. You will be able to help the companies make their potential customers aware about their products and services and interested in purchasing and using them. In order to learn how to generate interest in potential customers one can take the PGP in digital marketing course.

You will also be able to make the potential customers interested in spreading the word about the products and services by giving them incentives such as discounts and referral prizes for doing so. There is a natural tendency in all human beings to share beneficial discoveries with others.

Digital marketers know about this tendency and use it to their company’s advantage by making it easy and convenient for their customers and users to share information about their products and services with their friends, acquaintances, relatives, and family members.

This spreading of information about a product or a service is called word of mouth and digital marketers know the importance and value of word of mouth very well. Many products, services, and franchises have grown wildly successful to include millions of users on the basis of word of mouth alone.

4. You will get full tracking and measurement for your work and its results -

The work of a digital marketer is full of numbers and statistics. Digital marketers never run the risk of being told that they are not working hard enough or that they are not producing enough resullts. They get all the results of their work in very accurate and precise formats through digital marketing tools like Google analytics.

So digital marketers can show their bosses and superiors exactly how much they have worked and exactly how much they have produced in terms of output and creativity. They are able to give accurate numbers and statistics to their superiors and because of this they are rewarded very justly for any good work that they do.

All the nitty gritties and the usage of the metrics system of Google analytics is taught in the digital marketing certification.

5. You will be able to bring in new customers for your company by helping in lead generation -

You will be able to bring in new customers for your company by helping in lead generation. First let us explain what lead generation means. When a company first launches a product or a service, it is not well known in the market.

In fact, it is not known at all unless it is a product in a very popular product line or series and is highly anticipated by large numbers of people like the iPhone series.

The new product is in a very delicate and tenuous stage because if it is not marketed to a lot of people in a very short amount of time and if the marketing is not very effective then it will have to be shelved because of the low demand and low number of sales. These dynamics of product launching are discussed in the digital marketing certification.

Now, this crucial period of time is the time when digital marketers play their very important role. They craft specialized and targeted advertisements which will put the new product in the hearts and minds of people in a very short amount of time and generate interest and demand for it.

The people who will call the company or contact it through other means about the new product will be known as the leads and thus the digital marketers help their companies in lead generation.

6. You will have a variety of career options to choose from -

The field of digital marketing is very big and it is full of many diverse career options. There is so much variety in the field of digital marketing that many times beginners are confused about where to start and which career option to focus on and which path to take in their journey of learning about digital marketing.

The answer to this question is that they should first spend some time learning about the various career options which are available in the field and should do their due diligence in researching about the field. Then they will be able to decide upon which career path to choose to pursue when they become full-fledged digital marketers.

The following are some of the career options which are available in the field of digital marketing. The digital marketing certification mentions most of them.

• Analytics Manager

• Content Manager/Content Marketing Manager

• CRM Manager (incorporating Email marketing)

• Digital Account Manager / Sales Director (Agency role)

• Digital Director / Head of Digital

• Digital Integrated Copywriter

• Digital Marketing Manager or Web Manager

• Ecommerce Manager

• Marketing Director

• Marketing Executive

• Marketing Manager

• PPC Search Manager

• Search Manager

• Social Media Manager including Community Manager

• Web Developer / Designer

7. Your job and your work will be very flexible -

You will have a lot of flexibility in your job and your work. You will not have to report to the office in the traditional office hours and will be able to work from home on most days, save for the days when there are any meetings with the management staff.

You will also be able to work from any location where there is a strong and stable internet connection available. The digital marketing certification teaches the learners how to adapt to this unique workstyle.

8. You will be able to build a large and impressive portfolio of projects -

Digital marketers have to do a lot of work and are always kept busy. At any given time they are working on atleast 3 different digital marketing campaigns or other projects. So working on multiple projects constantly leads them to come to possess a very large and impressive portfolio in a very short amount of time.

If the learners take the digital marketing certification they will automatically have a large portfolio of projects because there are many capstone projects included in the course and they are a mandatory part of the course.

Also Read:- 7 Big Benefits of a Digital Marketing Career