Choice of CRM: usability, price and mobile version

Creating a beautiful and functional online store in today's environment is not the most difficult task. But for it to work effectively and bring profit, you need to do a lot of important work.


An excellent assistant for online business - this CRM system. Now there is a large assortment of such software. But not each software will be the successful solution for this or that situation. That's why it's necessary to choose carefully and responsibly.

Usability


The program should be easy to use and intuitive, even if you have never before encountered such software. It will literally take you a few days to learn. 


The issue of data storage is also important. Modern technology allows the use of cloud CRM solutions, which are the most practical and convenient for online business. You don't have to buy your own computers to be used as a server. All information is located on the developer's server in the cloud storage. This simplifies access to information and management from anywhere in the world. All you need is an Internet connection.


If you are offered a program which is difficult to understand, and the interface is problematic to use, then the level of effectiveness of such a CRM will be very low. 


To assess the features, capabilities and usability of CRM, you can use a free testing service. The best developers necessarily make potential customers to make such an offer.

Mobile version


Today's world is a world of smartphones and mobile devices. Most of the work is done using phones. So it can be very important for your business to be able to work via smartphones and tablets.


In this case, the best solution is a CRM with a mobile version of the software. This greatly increases the return on your CRM investment, and provides convenient and easy-to-use applications.

Cost


There's no point in buying very expensive systems if you don't need a set of complex and diverse features.


For small businesses, a great choice would be a conventionally free system or a simple CRM.


For large businesses, you can already prepare more complex software. For the most demanding clients, CRM development from scratch is available. Such projects are fully adapted to all requirements and features of the client.