Embedded Files
My current research interests include but not limited to IT adoption & diffusion, technological leadership, human behaviors in IT, digital entrepreneurship and innovation, and e-commerce issues. Qualitative, quantitative, or empirical methods may be adopted, depending on the proposed topics. The following list only covers the published or presented articles. Working papers, projects, or papers under review may be available upon request.
Working Projects Highlights
Working Projects Highlights
IT Entrepreneurship
IT Entrepreneurship
Digital Society & Communication
Digital Society & Communication
E-Commerce & Social Media
E-Commerce & Social Media
Journal Publications
Journal Publications
Chou, Chih-Yuan & Huang, Jun. (2024). Transparency and Social Media Affordance. Management Review, 43(4), 25-45. [Paper link]
Chou, Chih-Yuan & Chang, Yi-Ting. (2024). Exploring Boundary Violations among Remote Workers with ICTs. Journal of Computer Information Systems, ahead-of-print, 1-14. [Paper link]
Au, Cheuk Hang, Chou, Chih-Yuan, & Ho, Kevin K. W. (2024). From A Role-Playing Game (RPG) to A Brand: Strategic Implications from An Over-Two-Decade Case. Journal of Organizational Computing and Electronic Commerce, 34(3), 190-212. [Paper link]
Chou, Chih-Yuan. (2024). Foreigners’ Alipay Usage in Mainland China: An Exploratory Study. Journal of Organizational Computing and Electronic Commerce, 34(3), 177-189. [Paper link]
Lee, Joyce Yi-Hui, Chou, Chih-Yuan, Chang, Hsin-Lu, & Hsu, Carol. (2024). Building Digital Resilience Against Crises: The Case of Taiwan’s COVID-19 Pandemic Management. Information Systems Journal, 34(1), 39-79. [Paper link]
Chou, Chih-Yuan & Naimi, Linda L. (2020). A Discussion of Leadership Theories as they Relate to Information Systems Leadership. Leadership and Organizational Management Journal, 2020 (2), 1-10. [Paper link]
Chou, Chih-Yuan & Naimi, Linda L. (2020). Trends in Robotics in Information Systems: A Brief Review and Future Directions. Business Journal of Entrepreneurs, 2020 (2), 1-12. [Paper link]
Peer Reviewed Conferences Proceedings
Peer Reviewed Conferences Proceedings
Chen, Pin-You, Wang, Chen-Yu, Li, Bo-Yi, Chen, Jiun-Jia, & Chou, Chih-Yuan. (2025). An AI-Driven Gamified MALL Application for Indigenous Language Revitalization. In Proceedings of the 31st Americas Conference on Information Systems (AMCIS 2025), 14-16 August 2025, Montréal, QC, Canada. [Paper link]
Chou, Chih-Yuan, & Tung, Hao-Ting. (2025). The Changing Perspective: How Task Complexity Affects Willingness to Engage in Media Multitasking. In Proceeding of the 29th Pacific Asia Conference on Information Systems (PACIS 2025), 5-9 July 2025, Kuala Lumpur, Malaysia. [Paper link].
Chou, Chih-Yuan, & Tsai, Hsin-Yu. (2025). Framing Matters! How Framing Effects Influence Cognitive Appraisals in Privacy Boundary Disclosure Settings. In Proceeding of the 29th Pacific Asia Conference on Information Systems (PACIS 2025), 5-9 July 2025, Kuala Lumpur, Malaysia. [Paper link].
Au, Cheuk Hang, Nurbaev, Vladimir, Chou, Chih-Yuan, & Hsieh, Chia-Chen. (2025). The Bright and Dark Side of Neobank: A Stakeholder Perspective. In Proceeding of the 29th Pacific Asia Conference on Information Systems (PACIS 2025), 5-9 July 2025, Kuala Lumpur, Malaysia. [Paper link].
Chou, Chih-Yuan, & Tsai, Hsin-Yu. (2025). The Power of Framing: How Nudges Influence Emotional Responses in Privacy Boundary Disclosures. In Proceedings of the 33rd European Conference on Information Systems (ECIS 2025), 15-18 June 2025, Amman, Jordan. [Paper link]
Chou, Chih-Yuan, & Hao, Pei-Han. (2025). From Acquisition to Application: Efficient Strategy Filtering in Twin Transformation. In Proceedings of the 33rd European Conference on Information Systems (ECIS 2025), 15-18 June 2025, Amman, Jordan. [Paper link]
Li, Gerrard, Au, Cheuk Hang, & Chou, Chih-Yuan. (2025). Exploring the Trend of the Cryptocurrency Market – An Extended Hype Cycle Perspective. In Proceedings of the 27th Southern Association for Information Systems Conference (SAIS 2025), 14-15 March 2025, Tampa, Florida, USA. [Paper link]
Hung, James, Li, Gerrard, Au, Cheuk Hang, & Chou, Chih-Yuan. (2025). The Impact of Personality on Brand-Defending and Misbehaviour Criticising Behaviours. In Proceedings of the 27th Southern Association for Information Systems Conference (SAIS 2025), 14-15 March 2025, Tampa, Florida, USA. [Paper link]
Au, Cheuk Hang, Chou, Chih-Yuan, & Ho, Kevin K. W. (2024). The Role of the Internet in Influencing Multi-branding Strategies: An Empowerment Theory Perspective. In Proceeding of the 45th International Conference on Information Systems (ICIS 2024), 15-18 December 2024, Bangkok, Thailand. [Paper link] <Best Short Paper Nominee>
Au, Cheuk Hang, Chou, Chih-Yuan, & Ho, Kevin K. W. (2024). Why Do People Believe in Health Misinformation? A Signaling Perspective. In Proceeding of the 29th Pre-ICIS DIGIT Workshop (DIGIT 2024), 15 December 2024, Bangkok, Thailand. [Paper link]
Au, Cheuk Hang, Chou, Chih-Yuan, & Ho, Kevin K. W. (2024). Combating Brand Misinformation: A Case Study on Jade Kwan from a Signalling Perspective. In Proceeding of the 29th Pre-ICIS DIGIT Workshop (DIGIT 2024), 15 December 2024, Bangkok, Thailand. [Paper link]
Huang, Jo-Mei, Chiang, Shang Yun, Sung, Yi-Chieh, Chen, Jian Ting, Wu, Ying Hsuan, Liu, Tung-Lin, & Chou, Chih-Yuan. (2024). Interactive AI Application: Operant Conditioning and Adaptive Learning. In Proceeding of the 28th Pacific Asia Conference on Information Systems (PACIS 2024), 1-5 July 2024, Ho Chi Minh City, Vietnam. [Paper link]
Au, Cheuk Hang, Chou, Chih-Yuan, & Ho, Kevin K. W. (2024). Unveiling Formations and Outcomes of Digital Consumer Frauds: An Expanded Routine Activity Theory Perspective. In Proceeding of the 28th Pacific Asia Conference on Information Systems (PACIS 2024), 1-5 July 2024, Ho Chi Minh City, Vietnam. [Paper link]
Nurbaev, Vladimir, Au, Cheuk Hang, & Chou, Chih-Yuan. (2023). When Stablecoin is No Longer Stable - A Case Study on the Failure of TerraUSD. In Proceeding of the 44th International Conference on Information Systems (ICIS 2023), 10-13 December 2023, Hyderabad, India. [Paper link]
Chou, Chih-Yuan. (2023). A DevOps-based Service-Learning Design in An Advanced IS-related Course. In Proceeding of the 44th International Conference on Information Systems (ICIS 2023), 10-13 December 2023, Hyderabad, India. (presenter) [Paper link]
Au, Cheuk Hang, Chou, Chih-Yuan, & Ho, Kevin K. W. (2023). Consumers’ Online Brand Attacking and Defending Under Ideological Polarisation: A Case of Cantopop Group “Mirror”. In Proceeding of the 44th International Conference on Information Systems (ICIS 2023), 10-13 December 2023, Hyderabad, India. [Paper link]
Chou, Chih-Yuan, & Lee, Chih-Hsuan. (2023). The Impact of Initial Trust on Usage Intention of Generative Artificial Intelligence: A Social Exchange Perspective on Human-Automation Interaction. In Proceeding of the 28th Pre-ICIS DIGIT Workshop (DIGIT 2023), 10 December 2023, Hyderabad, India. [Paper link]
Chou, Chih-Yuan, & Lee, Chen-Wei. (2023). How Employee Use of Generative Artificial Intelligence Affects Self-Evaluation: Investigating Implications for Job Insecurity and Career Commitment. In Proceeding of the 28th Pre-ICIS DIGIT Workshop (DIGIT 2023), 10 December 2023, Hyderabad, India. [Paper link]
Chen, Wen-Jing, & Chou, Chih-Yuan. (2023). Exploring Digital Nudging on Customer Emotions and Attitudes: Implications for Socially Responsible Consumption Behavior in the Cosmetics Field. In Proceeding of the 28th Pre-ICIS DIGIT Workshop (DIGIT 2023), 10 December 2023, Hyderabad, India. [Paper link]
Nurbaev, Vladimir, Au, Cheuk Hang, & Chou, Chih-Yuan. (2023). National FinTech Ecosystem Leapfrogging – Case Study of Russia. In Proceeding of the 34th Australasian Conference on Information Systems (ACIS 2023), 5-8 December 2023, Wellington, New Zealand. [Paper link]
Chou, Chih-Yuan. (2023). Desde Cancún a Panamá: A Quick Review for Information Systems Research about Latin America during 2019-2023. In Proceeding of the 29th Americas Conference on Information Systems (AMCIS 2023), 10-12 August 2023, Panama City, Panama. (presenter) [Paper link]
Chang, Yi-Ting, & Chou, Chih-Yuan. (2023). The Impact of Segmentation Preference and Perceived Group Segmentation Norm on Boundary Violation: Moderating by Work Related Concerns. In Proceedings of the 27th Pacific Asia Conference on Information Systems (PACIS 2023), 8-12 July 2023, Nanchang, China. (presenter) [Paper link]
Su, Yu-Ting, & Chou, Chih-Yuan. (2023). Strategies for Coping with Target Advertising on Social Network Sites to Alleviate Technostress at an Individual Level. In Proceedings of the 27th Pacific Asia Conference on Information Systems (PACIS 2023), 8-12 July 2023, Nanchang, China. (presenter) [Paper link]
Nurbaev, Vladimir, Au, Cheuk Hang, & Chou, Chih-Yuan. (2022). Exploring the Critical Success Factors of Different Types of FinTech: A Beginning Case of Neobank. In Proceeding of the 27th Pre-ICIS DIGIT Workshop (DIGIT 2022), 11 December 2022, Copenhagen, Denmark. [Paper link]
Chou, Chih-Yuan, & Tan, Yu Xi. (2022). Exploring the Opportunities of Bricolage for Martech Scale-Ups from Resource-Constrained Perspective. In Proceeding of the 26th Pacific Asia Conference on Information Systems (PACIS 2022), 5-9 July 2022, Virtual Conference. [Paper link]
Chou, Chih-Yuan, & Huang, Jun. (2022). Social Media and Interactive Affection on Performance: A Perspective from Transparency. In Proceeding of the 26th Pacific Asia Conference on Information Systems (PACIS 2022), 5-9 July 2022, Virtual Conference. [Paper link]
Chou, Chih-Yuan. (2020). Becoming A Real-fan Or A Non-fan for The Augmented Reality Mobile Games. In Proceeding of the 26th Americas Conference on Information Systems (AMCIS 2020), 10-14 August 2020, Virtual Conference (presenter) [Paper link]
Chou, Chih-Yuan. (2019). Social Norms, Information Quality, and Trust. In Proceeding of the 25th Americas Conference on Information Systems (AMCIS 2019), 15-17 August 2019, Cancún, Quintana Roo, Mexico (presenter) [Paper link]
Chou, Chih-Yuan. (2018). Crowdsourcing for New Media Online. In Proceeding of the 39th International Conference on Information Systems (ICIS 2018), 13-16 December, San Francisco, California, United States (presenter) [Paper link]
Chou, Chih-Yuan. (2018). The Exploration of E-personality in IT-enabled Value Co-creation. In Proceeding of the 24th Americas Conference on Information Systems (AMCIS 2018), 16-18 August 2018, New Orleans, Louisiana, United States (presenter) [Paper link]
Chou, Chih-Yuan. (2017). Reviewer as A Blogger: Complimentary or Exclusive between the Performance of Blogs and User-generated Travel Portal Sites. In Proceeding of the 22nd Pre-ICIS DIGIT Workshop (DIGIT 2017), 10 December 2017, Seoul, South Korea (presenter) [Paper link]
Chou, Chih-Yuan. (2017). A Lie on Sharing Economy: Solutions for Uber Drivers’ Dilemma When Self-Driving Cars Arrive. In Proceeding of the 22nd Pre-ICIS DIGIT Workshop (DIGIT 2017), 10 December 2017, Seoul, South Korea (presenter) [Paper link]
Chou, Chih-Yuan, & Naimi, Linda. (2017). An Exploratory Study on the Distribution for the Results of IT-Enabled Value Co-Creation. In Proceeding of the 23rd Americas Conference on Information Systems (AMCIS 2017), 10-12 August 2017, Boston, MA, United States (presenter) [Paper link]
Chang, Hsin-Lu, & Chou, Chih-Yuan. (2012). Shaping Proactivity for Firm Performance: Evaluating the Role of IT-enabled Collaboration in Small and Medium Enterprises. In Proceeding of the 16th Pacific Asia Conference on Information Systems (PACIS 2012), 11-15 July 2012, Ho Chi Minh City, Vietnam (presenter) [Paper link]
Research Grants or Joint Projects
Research Grants or Joint Projects
You may find the NSTC (MOST) Research Project on the above web page. For all the other grants or joint projects, please refer to the following list:
2024 - 2026 NSTC Research Project for Junior Researcher (PI) (Taiwan)
2023 NCCU Higher Education Sprout Project- Teaching Innovation Program (PI) (Taiwan)
2023 - 2025 NCCU Teaching Development Community Project (Taiwan)
2023 - 2024 NSTC Research Travel Grant for International Academic Conference (PI) x 2 (Taiwan)
2022 - 2024 MOST (NSTC) Research Project for Junior Researcher (Collaborator) (Taiwan)
2022 - 2023 MOST (NSTC) Research Project for Junior Researcher (PI) (Taiwan)
2022 NCCU College of Commerce Self-Study Grant (PI) (Taiwan)
2021 - 2023 NCCU Mentor-Mentee Program (Mentee) x 3 (Taiwan)
2021 NCCU Office of Higher Education Sprout Project- The Teaching & Research Group Program (Program D) (Taiwan)
2021 NCCU Office of Higher Education Sprout Project- Digital Interactive Course Program (Program E) (PI) (Taiwan)
2020 - 2021 MOST Research Project for Junior Researcher (PI) (Taiwan)
2020 - 2021 NCCU Office of Research & Development Startup Research Grant (PI) (Taiwan)
2020 - 2021 NCCU College of Commerce Startup Grant (Taiwan)
2017 - 2019 Purdue Polytechnic Institute Dean’s Graduate Student Travel Grant x 4 (United States)
Academic Services
Academic Services
Journal Special Issue Guest Editor:
Nudging Societal Impact: Digital Responsibility Management and Responsible Operations, Journal of Management and Business Research (管理學報)
Conference Associate Editor:
Track 15: Emerging Technologies and IS Topics, the 29th Pacific Asia Conference on Information Systems (PACIS 2025)
Track 8: Digital Technologies and the Future of Work, the 28th Pacific Asia Conference on Information Systems (PACIS 2024) <Best Associate Editor Award>
Track 16: Mobile, IoT, and Ubiquitous Computing, the 27th Pacific Asia Conference on Information Systems (PACIS 2023)
Conference Session Chair:
Session 1 Room P6 on Mobile Application at the 27th Pacific Asia Conference on Information Systems (PACIS 2023)
Session 6 Room P6 on IT Governance II at the 27th Pacific Asia Conference on Information Systems (PACIS 2023)
Emergent Research Forum Slam Session 11: Project and Organizational Change Management, the 23rd Americas Conference on Information Systems (AMCIS 2017)
Conference Panelist
Session 2 at the Multidimension Impacts of Social Media: Prospective Studies in Academia & Industry – Special Issue Conference for the Journal of Management and Business Research (2024)
Ad-hoc Reviewer for Journals:
Information Systems Research (ISR)
Information & Management (I&M)
Journal of Strategic Information Systems (JSIS)
Journal of Electronic Commerce Research (JECR)
Journal of Organizational Computing and Electronic Commerce (JOCEC)
Communications of the Association for Information Systems (CAIS)
Pacific Asia Journal of the Association for Information Systems (PAJAIS)
Australian Journal of Information Systems (AJIS)
Education and Information Technologies (EAIT)
Journal of Asian and African Studies (JAAS)
Library Hi Tech (LHT)
Sun Yat-Sen Management Review (中山管理評論)
NTU Management Review (臺大管理論叢)
Journal of Management and Systems (管理與系統)
Journal of e-Business (電子商務學報)
Asian Broadcasting & New Media Research (亞洲廣電與新媒體研究)
Journal of Management and Business Research (管理學報)
Journal of Information Management (資訊管理學報)
Ad-hoc Reviewer for Conferences & Workshops:
International Conference on Information Systems (ICIS), '20, '22, '23 '24, '25
Academy of Management (AOM) Annual Meeting , '18
Hawaii International Conference on System Sciences (HICSS), '22, '24
Americas Conference on Information Systems (AMCIS), '17, '18, '19, '25
European Conference on Information Systems (ECIS), '18, '19, '22
Pacific Asia Conference on Information Systems (PACIS), '18, '21, '22, '23, '24, '25
Australasian Conference on Information Systems (ACIS) , '22
The Multidisciplinary International Social Networks Conference (MISNC), '22
Pre-ICIS DIGIT Workshop, '17
Pre-ICIS SIG-Green Workshop, '23
Pre-ICIS SIG-SEC Workshop on Information Security and Privacy (WISP), '23
Ad-hoc Reviewer for Projects:
NSTC Research Projects: '23, '24, '25
NSTC Research Grant for University Students: '24, '25
Volunteer:
Americas Conference on Information Systems (AMCIS), '18, '19
International Conference on Information Systems (ICIS), '17, '18, '19
Judges:
The 29th-32nd Annual Hoosier Science & Engineering Fair (State-level science fair in Indiana), '17, '18, '19, '20
The 65th-67th Annual Lafayette Regional Science and Engineering Fair, '17, '18, '19
Purdue University Undergraduate Research Conference Poster Symposium: ‘19
NCCU MIS Preliminary Examination for Undergraduate Projects: '20, '22, '24
NCCU MIS Recommended Entry Examination for MS Program: '20
NCCU MIS Recommended Entry Examination for BS Program: '21, '22, '23, '24
NCCU MIS Recommended Entry Examination for PhD Program (International students): '21
NCCU College of Commerce International Exchange Programs: '20 Fall, '21 Fall, '24 Spring
NCCU College of Commerce Scholarship for Study Aboard: ‘21, '22, '23, '24, '25
NCCU College of Commerce Scholarship for International Students Admission: '23, '24, '25
NCCU University-Level Outgoing Exchange Student Program- Spanish Group: '21 Fall
NCCU University-Level Outgoing Exchange Student Program- English Group: '22 Fall, '23 Fall, '24 Fall
NCCU Innovation Business Challenge (NIBC): '24
Drafter-grader:
NCCU MIS Written Examination for MS Program's Entry: '22, '23
Webmaster & Administration Assistance:
Doctoral Programs Office at Krannert School of Management: ’16 Summer, ’17 Summer, ’19 Spring & Summer
Academic Mentor (since 2020)
Departmental Committee (since 2020)
Faculty & Staff Dormitory Committee: '21-'22
Collegial Committee in the International Affairs Working Group: '22-'25
Purdue International Alumni Ambassador: '24-
Page updated
Google Sites
Report abuse