Work Flow: Staying relevant on social media is essential for an online business. Keeping that in mind it is important to have fun! Followers love engaging with authentic content where they can see themselves participating in or using the product. Planning, maintaining, and executing a social media schedule is essential in good practice. Finding inspiration through online trends, industry competition, or online community boards is a great resource. I produce, film, and edit videos and photographic imagery for all social media platforms to maintain constant branding. Responding to customers, posting to story, following/liking feed content, and understanding the META business suite are priorities for maintaining a strong online presence.
(above) Examples of studio lighting set up.
Work Flow: When receiving pull orders for items I make sure to document items for all media outlets. If the product is new I will photograph it for eCommerce listings. Complying with online sellers' image requirements, they are to be clean and accurate depictions of the item.
Product Photography
Work Flow: If the product needs updated "lifestyle" images I will design and stage environments for the item to be captured. This media is typically used for secondary product listings, website banners, and social media postings. Amazon's "A+ Page" is a catalog-styled page attached to product listings to showcase and present with description text. (right)