WhatsApp marketing is among the fastest-growing forms of digital marketing. Today almost every brand has a certain percentage of its budget dedicated to WhatsApp marketing. It has become common for businesses to partner with reputed to WhatsApp solution provider to access features like chatbots and CRM integrations. WhatsApp Business API is needed by brands to create chatbots for customer service and notification delivery. These bots can significantly simplify the customer support processes for a business; by automatically taking over simple and repetitive tasks as well as transferring complicated questions to human agents smoothly.

To get a WhatsApp bot, a business must: 

• Apply for WhatsApp Business API

• Once approved for the API, set up a WhatsApp Business account for your business 

• Select a WhatsApp bot service provider that offers integration with the WhatsApp Business API

• Configure and customize your WhatsApp Chatbot as per your business needs

• Test and launch your WhatsApp Chatbot

The WhatsApp Chatbot is pretty flexible in terms of customization. Brands are provided with the freedom to design greeting messages, quick replies, and icons used by the bot according to their unique persona. Adding colour and tone to the scripts allows the WhatsApp bot to leave customers with a positive impression, and ultimately improves their loyalty towards a brand. On the whole, adding WhatsApp Chatbot to your customer service and marketing process can offer a range of benefits. However, it is vital to design and implement these bots thoughtfully to ensure a seamless and valuable user experience.