Charlene K. Chu
Charlene K. Chu
Assistant Professor of Marketing
Chapman University
Argyros School of Business and Economics
Embedded Files
About Me
I'm Assistant Professor of Marketing at Chapman University's Argyros School of Business and Economics. I received my PhD in Marketing from UCLA Anderson in 2017. My research addresses issues in consumer psychology and behavior at the intersection of material and experiential consumption. Prior to academia, I was a senior manager at a leading marketing consultancy working with major clients including Fortune 500 companies. I also have an MA in East Asian Studies from UCLA as a Foreign Language and Area Studies Fellowship recipient and a BA in Economics with Highest Distinction from UC Berkeley. Go Bears!
Publications
Chu, C.K., & Shu, S.B. (2023). Mementos Attenuate the Endowment Effect. Journal of Behavioral Decision Making, 36(1). http://doi.org/10.1002/bdm.2295
Chu, C. K. (2022). Savoring and the experiential advantage: Savoring beliefs determine consumer happiness from experiential versus material purchases. Personality and Individual Differences, 195(4). http://doi.org/10.1016/j.paid.2022.111636
Bentley, K., Chu, C. K., Nistor, C., Pehlivan, E., & Yalçin, Y. (2021). Social media engagement for global influencers. Journal of Global Marketing, 34(3), 205-219. https://doi.org/10.1080/08911762.2021.1895403
Book Chapters
Chu, Charlene K. (2018). Psychological Ownership in Hoarding. In J. Peck and S. B. Shu (Eds.), Psychological Ownership and Consumer Behavior. New York: Springer. http://doi.org/10.1007/978-3-319-77158-8_8
Get in touch at cchu@chapman.edu
Get in touch at cchu@chapman.edu
Page updated
Google Sites
Report abuse