I am an associate professor of Operations Management and a member of the Scientific Council at Católica Porto School of Business and Economics (SBE). I am also a researcher at the Center for Research in Management and Economics (CEGE) at Católica Porto SBE. My research provides practitioners with policy and managerial insights on digital platforms, supply chains, AI, social responsibility, and agriculture. I use game theory and behavioral experiments and contribute to Sustainable Development Goals (SDGs) 2, 9, and 12: zero hunger (SDG 2); industry, innovation, and infrastructure (SDG 9); and responsible consumption and production (SDG 12). My papers have appeared in the premier operations journals, including Management Science, Operations Research, Manufacturing and Service Operations Management, and Production and Operations Management. My research has received several awards, including the winner award and the runner-up award in the INFORMS Technology, Innovation Management, and Entrepreneurship Section (TIMES) Best Working Paper Competition, the third prize in the Production and Operations Management Society (POMS) College of Behavior in Operations Management (CBOM) Junior Scholar Paper Competition, and a finalist in the POMS College of Product Innovation and Technology Management (PITM) Best Student Paper Competition.

I have developed and taught operations and supply chain management, entrepreneurship, innovation, and business transformation courses in five countries. I have served as a member and President of the INFORMS TIMES Board and received the TIMES Distinguished Service Award.

Before joining Católica Porto SBE as an associate professor, I was an assistant professor at Eindhoven University of Technology (TU/e). I received three research excellence awards and the Irène Curie Fellowship (€100,000) from TU/e. I hold a PhD from Carnegie Mellon University's Tepper School of Business.