How to Calculate the Direct Mail Cost

If you're trying to calculate the cost of your direct mail campaign, you need to make sure you're figuring out the right cost per piece. To do this, divide your total cost by the number of pieces to be mailed. The higher the volume, the lower the cost per unit. You can also save money by mailing in bulk.

In general, direct mail costs range anywhere from 30 cents to $10 per person. The amount depends on many factors, including the type of materials used, the design, copywriting, and the quality of the direct mail list. Some businesses choose to work with vendors, while others prefer to do the work themselves.

The cost per piece varies significantly, depending on the paper quality, size, design, lettering, and the type of ink. Also, you need to account for the amount of printing you need. For example, a 5.5x8.5 catalog could cost $2, while a 500-piece mailing could cost $0.60 per person. In addition to the cost per piece, the type of mailer you choose will also affect the cost of shipping. The cost per piece will go up if you choose heavier materials.

Another hidden cost in a direct mail campaign is the production time. Typically, dozens of hours are spent pulling together creative, coordinating data, and proofing. If you're using multiple media, the integration time is also significant. It's crucial that you find a direct mail service that integrates into your multi-channel marketing campaign.