Hi, I'm Eric, a Content Marketing Strategist from Claremont, CA.
Hi, I'm Eric, a Content Marketing Strategist from Claremont, CA.
Embedded Files
Selected Work
Selected Work
Presented here, are samples of my recent work & results, spanning a dozen different campaigns & client relationships.
CASE STUDIES
CASE STUDIES
Case Study_ Recovery Network Digital Unification.pdfRecovery Network Digital Unification
Challenge: Established brand with disconnected services and limited online visibility.
Approach: Unified brand strategy, website rebuild, and coordinated content across multiple service lines.
Results: 500% traffic growth | 3,100+ ranking improvements | 2-5 qualified leads daily | 83% engagement increase.
Case Study_ Behavioral Health Brand TransformatioN.pdfBehavioral Health Brand Transformation
Challenge: New trauma-focused treatment center with world-class clinical expertise but zero digital presence.
Approach: Complete digital ecosystem build, including website, SEO, content strategy, and social media.
Results: 410% traffic increase | 6,700+ ranking improvements | 2,038% social growth | From 10 clients to waitlist status.
VIDEOS
VIDEOS
Portfolio Sizzle Reel
This video showcases 3 video projects I've worked on. The logos & brand references have been obscured in the video and audio to protect the original brands'. This video is only meant to serve as a demonstration of my video production abilities.
STRATEGY DECKS
STRATEGY DECKS
FireShot Capture 004 - Elite Plastic Surgery - Q1 2022 Marketing Strategy - .pdfQuarterly Campaign Strategy #1
FireShot Capture 005 - Healing Horizons Recovery - Q2 2023 Marketing Strategy - .pdfQuarterly Campaign Strategy #2
FireShot Capture 002 - Serenity Shores Recovery - Q3 2024 Marketing Strategy - .pdfQuarterly Campaign Strategy #3
FireShot Capture 006 - Vitality Wellness Center - Q4 2025 Marketing Strategy - .pdfQuarterly Campaign Strategy #4
CLIENT REPORTS
CLIENT REPORTS
FireShot Capture 007 - Chicago Aesthetic Surgery Center - January 2025 Report - .pdfClient #1 January 2025 Report
FireShot Capture 006 - Serenity Recovery Center - Annual Digital Marketing Report 2024 - .pdfClient #2 Annual 2024 Report
FireShot Capture 001 - Vitality Wellness & Anti-Aging Center - Annual Marketing Report - .pdfClient #3 Annual 2024 Report
FireShot Capture 005 - Denver Recovery Center - Complete Marketing Report - .pdfClient #4 October 2024 Report
MOOD BOARDS
MOOD BOARDS
Mood Boards.pdfCLIENT PROCESS DOCUMENTATION
FireShot Capture 007 - Aesthetic Healthcare Campaign Timeline - .pdfFireShot Capture 008 - Addiction_Mental Health Treatment Campaign Timeline - .pdfMARKETING EDUCATION AND TRAINING
MARKETING EDUCATION AND TRAINING
📘 BEHAVIORAL HEALTH MARKETING KNOWLEDGE BASE.pdfBehavioral Health Knowledge Base
Upon starting my role as an Account Manager, I found that our teams were not trained on best practices for marketing in the Behavioral Health space. As I was made head of strategy for our Behavioral Health division, I wrote and compiled a knowledge base for our company to use while navigating campaign strategy and management for a more regulated and sensitive healthcare vertical than what we previously had.
CarlEricJacobson-AddlWorkSamples-2025.pdfAdditional Work Samples
Additional Work Samples
Included here, is an abbreviated sampling of earlier campaign work in my career
I'm eager to help brands and agencies refine their content marketing strategies and tactics while collaborating in a creative and educational environment.
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